Blog

Genuine seasonality

There is a difference between a business that experiences genuine seasonality and one that is stuck in a feast and famine cycle. Though the problems caused by the cyclical pattern are the same, one is unavoidable and the other can be altered. Genuine seasonality applies to businesses such as an ice cream seller. In this [...]

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Does your marketing strategy look like this?

Many B2B companies fall into the same problems as regards their marketing. Their marketing has often developed as the company has grown, and has not been planned out rationally, but has been added onto at various stages by different individuals. That is not say that each idea was not a good one in its own [...]

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Clear communication prevents confusion…

Communication is so important. In life as well as in business. It is vital to make sure that you, the seller, and the buyer, both understand what you are providing, and what the buyer wants. It is not too late to ask for clarification. It is better to be absolutely sure that what you are [...]

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Aardvark Marketing Consultants | Join us at the Birmingham Chamber STEM Expo

Say hello to us at the Birmingham Chamber STEM Expo on 8th February 2019

Venue: Millennium Point, Curzon Street, Birmingham B4 7XG Time:  10.30 – 3pm Say hello to Aardvark Marketing at the STEM Expo, for businesses who are focused on Science, Technology, Engineering and/or Maths related areas. This forms part of a series of events aimed to expand and improve the capacity of STEM businesses in the Greater […]

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White knights and who is telling the truth?

Often when you are selling to larger businesses, you can end up having to sell to committees. Committees can be problematical as one person may love your product or service, and then may be in the position of having to sell you to the other committee members. The best that you can do in this [...]

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Aardvark marketing Consultants | Bring a Night Out to your Workout!

Bring a night out to your workout!

Love exercising? Sue and Tina, 2 crazy Worcester fitness instructors are running a full-on, two-hour Clubbathon in aid of Sight Concern Worcestershire, which promises to be enormous fun. If you like club classics, a bit of a boogie and a laugh then this is for you! When  Saturday, 23rd February Where Christopher Whitehead School, Bromwich […]

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Are your sales team selling?

Hopefully your sales team are selling your products or services, otherwise they are not doing their job! However are they spending all their time selling, or are they having to use their time ineffectively? Sales teams are expensive to run, they need wages, National Insurance, pensions, cars and hotels. The costs of selling soon mount [...]

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One step at a time…

All industries have different problems facing them, and understanding this is key to successful marketing. How you market your engineering company will be different to how you market your creative business. However the tools and techniques that we use will all have a common basis. In the Midlands there are many engineering firms, and often [...]

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Perfect pitch

Getting in front of prospective new clients can be a tricky business. Both in actually getting there, and what to do once you are there. Some businesses routinely ask for three competitive pitches for services, for example three web designers, three SEO companies, three creatives. So being one of the three gives you the chance [...]

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The Devil’s in the Detail

In general detail is good. Bold brush stroke plans are vital for forward thinking, and strategy, but without the detail there is no way of moving towards your goal. However, sometimes too much detail can be your downfall, and this can be true when talking about prospecting. If you fill your proposal with detail, you [...]

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