Blog

We are all in the same boat

One of the things that we hear when we discuss marketing with different people, from different industries is this: "but you don't know anything about my industry." This may very well be true, though we have worked across an impressive range of industries over the year. But the real answer to this is it doesn't [...]

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How good is your marketing?

Good marketing should be delivering a steady flow of good quality leads into your sales pipeline. This process does not happen overnight, there is no silver bullet. Good marketing is built of good quality content, consistently implemented and regularly monitored and reviewed. It takes time to work out what is delivering good results and what [...]

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Are you following a hope strategy?

Do you know where your leads and sales are coming from? Can you predict sales for the following month or quarter? Or are you simply following a hope strategy? This is where you hope that leads will come in, based on your loose assortment of marketing activities. Lots of people feel unsatisfied by marketing. They [...]

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Visit the BNI stand the Chamber Expo

Warriors BNI exhibiting at H&W Chamber Business Expo

This event is the largest networking event of the Herefordshire & Worcestershire Chamber calendar. It’s free to attend and there’s even free tea and coffee! We’d love to say hello to you on the BNI Warriors stand! Date: Thursday 7 March 2019 Time: 9:30am-2:30pm Venue: Three Counties Showground, Malvern WR13 6NW The expo will feature […]

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How does outsourcing help?

You probably already outsource, many people do. Maybe you use a bookkeeper, who you simply pay for the hours of work that they do. You don't need to worry about their tax, or their holidays, or whether you need to upgrade their computer system. You can just hand over the work and not worry. They [...]

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Genuine seasonality

There is a difference between a business that experiences genuine seasonality and one that is stuck in a feast and famine cycle. Though the problems caused by the cyclical pattern are the same, one is unavoidable and the other can be altered. Genuine seasonality applies to businesses such as an ice cream seller. In this [...]

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Does your marketing strategy look like this?

Many B2B companies fall into the same problems as regards their marketing. Their marketing has often developed as the company has grown, and has not been planned out rationally, but has been added onto at various stages by different individuals. That is not say that each idea was not a good one in its own [...]

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Clear communication prevents confusion…

Communication is so important. In life as well as in business. It is vital to make sure that you, the seller, and the buyer, both understand what you are providing, and what the buyer wants. It is not too late to ask for clarification. It is better to be absolutely sure that what you are [...]

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Aardvark Marketing Consultants | Join us at the Birmingham Chamber STEM Expo

Say hello to us at the Birmingham Chamber STEM Expo on 8th February 2019

Venue: Millennium Point, Curzon Street, Birmingham B4 7XG Time:  10.30 – 3pm Say hello to Aardvark Marketing at the STEM Expo, for businesses who are focused on Science, Technology, Engineering and/or Maths related areas. This forms part of a series of events aimed to expand and improve the capacity of STEM businesses in the Greater […]

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White knights and who is telling the truth?

Often when you are selling to larger businesses, you can end up having to sell to committees. Committees can be problematical as one person may love your product or service, and then may be in the position of having to sell you to the other committee members. The best that you can do in this [...]

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