Category Archives: Business

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing […]

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What makes a good judge?

What makes a good judge?

Unless you’ve managed to avoid the news for the last few weeks, you’ll have heard a lot of discussion around the appointment of the new US Supreme Court Judge, which after much rancorous debate, seems to have finally been approved, although many Americans seems to still be unhappy with the choice. The hearings and subsequent […]

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Aardvark Marketing Consultants | SaaS is a raw deal

SaaS is a raw deal

SaaS is a raw deal

Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as you go’ system. Those of us who remember the old-fashioned way to purchase IT, when you bought a disk with your program for a fixed, upfront price that you downloaded onto your computer, are increasingly seen […]

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Aardvark Marketing Consultants | Gill Hutchinson is a Worcestershire Talking Head for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

I was asked recently  by Aimee Farley-Higgs at Headturner Search to take part in their Worcestershire Talking Heads. They ask people in the local business community to share some of their background, achievements and motivator /demotivators. Here’s mine: How did you get into this industry? Definitely not by design! I have a science degree, so […]

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Aardvark Marketing Consultants | In a race to the bottom who loses?

In a race to the bottom who loses?

In a race to the bottom who loses?

I had the unhappy task today of attending the funeral of my uncle. He died a couple of weeks ago aged 89 and packed a lot into those 89 years. One of the comments made about him was about his attitude to work-life balance. Now, bear in mind that he retired in the mid-1980s and […]

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Aardvark Marketing Consultants | Mind the gap

The gender pay gap should be everyone’s concern

The gender pay gap should be everyone’s concern

This blog is personal and it’s not my usual ‘marketing’ topic.  It is, however, about a major challenge facing many businesses – gender pay parity. The issues that we need to rectify are having a huge, detrimental, effect on our economy and productivity for women and for men. I think it’s sad that we still […]

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Aardvark Marketing Consultants | free business support for Worcestershire businesses

Could your business benefit?

Could your business benefit?

Gill Hutchinson of Aardvark Marketing Consultants Ltd has been providing businesses throughout the county with one to one business advice through the Worcestershire Business Accelerator programme. She and the other BizSmart core advisors are looking for more businesses to take part in this free programme in 2018. “The purpose of the Accelerator programme is to […]

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Aardvark Marketing Consultants Ltd, | GDPR Marketing basics for SME’s

GDPR Marketing basics for SME’s

GDPR Marketing basics for SME’s

There are plenty of myths being circulated about GDPR. For an SME director some of this looks incredibly frightening. Here we try to offer a sensible, reasonable approach to the new legislation by considering 5 basic questions. We are not lawyers, so this blog isn’t intended to be legal advice, but instead is a starting […]

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Aardvark marketing Consultants Ltd | Outsourcing

Outsourcing is the Key to Better Efficiency

Outsourcing is the Key to Better Efficiency

Regardless of what many would have you believe, most people aren’t very good at multitasking. Many people claim to be able to multitask, but in truth they’re fooling themselves. When you take on too many tasks they either don’t get done, or corners get cut in an attempt to get everything done. Buddhists believe you […]

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Aardvark Marketing Consultants | Enterprise Advisor helps develop future talent

Aardvark Enterprise Advisor helps develop future talent

Aardvark Enterprise Advisor helps develop future talent

Gill Hutchinson of Aardvark Marketing Consultants Ltd has taken on a new role providing support for Woodrush High School in developing more effective links with local businesses as their designated Enterprise Advisor. Gill is joining a successful team of 40 local business leaders in Worcestershire as the LEP are the first in the country to […]

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