Category Archives: Sales

Are you different?

Are you different?

What makes us different makes us stronger. The trick is understanding what our differences are, and in explaining these clearly to our customers. When you work with us, we will spend time talking to you about your differences, finding out the things that you do differently to your competitors. Do you sell widgets? Other people […]

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Are you too cheap?

Are you too cheap?

Are you struggling to find the right price for your products or services? Are you worried that you will lose sales if you raise your prices? Pricing is crucial to building a stable and profitable business. It is all too easy to begin competing solely on price, and find yourself working really hard for very […]

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Woodrush High students enjoy Enterprise day

Can you help at Woodrush High Careers Fair on Tuesday, 8th May?

Can you help at Woodrush High Careers Fair on Tuesday, 8th May?

Gill Hutchinson, Enterprise Advisor to Woodrush High School in Wythall, is appealing to local businesses to support their annual careers fair on Tuesday, 8th May from 10.30am until 3pm. Cheryl Bishop,Careers Event co-ordinator, shares their plan for the day. We are looking for a range of employment sectors and professions to attend our Careers Fair to enable […]

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Aardvark Marketing Consultants | Gill Hutchinson with Woodrush year 10 students

Woodrush High students enjoy high pressure world of business

Woodrush High students enjoy high pressure world of business

Year 10 Business and Enterprise Day was a great success at Woodrush High School. The entire year group were ‘off timetable’ doing challenges as varied as crisis management, reviving a toxic brand and trying new ways of communication. The day kicked off with outside speakers. Simon Beckett spoke about his expanding business from farming to […]

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Aardvark Marketing Consultants | Gill Hutchinson is a Worcestershire Talking Head for Headturner Search

Aardvark Marketing Managers get results!

Aardvark Marketing Managers get results!

Aardvark Marketing Manager customers are celebrating some great success stories to get 2018 off to a cracking start. Our expert marketers design, deliver and project manage marketing activity for busy business owners, leaving them more time to concentrate on delivering great products and services. Beach Art Glass, who exhibited at the NEC Watch and Jewellery […]

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Why engagement is so important.

Why engagement is so important.

If you are in business the chances are you will be running some form of social media campaign. Social media can be a fantastic tool for your marketing, but, as with everything, it is what you do with it that counts. Take Facebook, for example. Many people spend hours on Facebook, trying to increase their […]

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Consistency is key to creating effective marketing

Consistency is key to creating effective marketing

Everyone is familiar with the feast and famine cycle that seems to afflict so many businesses. It can be difficult to manage, but understanding why it occurs is key to reducing it. The cycle comes about as follows; the business gets busier, we are forced to simply deal with the day-to-day needs of the customers, […]

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Aardvark Marketing Consultants | "Do. Or not do"

“Do. Or not do. There is no try.”

“Do. Or not do. There is no try.”

In the week that “the Last Jedi”, the new Star Wars film is released, I have unashamedly borrowed a quote from Yoda in one of the early films. The thought though was triggered by another excellent blog from Seth Godin , how does the ball know? where he talks about follow through. What both are really […]

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Aardvark Marketing Consultants | How to join the dots between sales and marketing

How to join the dots between Sales and Marketing – webinar

How to join the dots between Sales and Marketing – webinar

 The processes of sales and marketing can often overlap and it’s not always clear where different parts of the sales and marketing process fall. Who is responsible for each part of the  process? It helps to define exactly what marketing is and how it relates to “suspects” , “prospects” and customers. In this webinar  Gill Hutchinson […]

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