Category Archives: Webinars

Are you being used?

Are you being used?

Do you feel as though you spend a lot of time, and energy putting together proposals for prospects that never come to fruition? Many businesses that we work with feel the same. It can be all too easy to fall into other people’s traps, and end up being used. Obviously, in order to gain new […]

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Beware of over-reliance…

Beware of over-reliance…

Are you over-reliant on one person? Is there that member of your team, that you think, “if anything ever happens to them…” Are you aware of this? When you map out your sales funnel, you will be able to spot areas of weakness. One area of weakness is over-reliance on people. This is not to […]

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Are you taking too much time?

Are you taking too much time?

How long does your sales funnel take? From an initial enquiry, for example filling out a form on your website, to your meeting with your prospect. One of the important reasons for tracking and monitoring our sales process is that we understand how long each step takes. If it takes too long to move your […]

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Understand your sales funnel

Understand your sales funnel

Understanding your sales funnel is important, so that you can track your conversions and change the outcome. You need to be able to see how your prospects move through your funnel and how the process works, to be able to improve it. For example you may have an online form to fill in to download […]

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Why a written process is so important

Why a written process is so important

Many businesses start up with one or maybe a few people in an office, often your processes or systems have evolved from the beginning, and are now a collection of activities. When we write down our processes we can see more clearly what we are doing. In terms of our sales funnels writing down our […]

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How connections lead to customers

How connections lead to customers

When we talk to potential customers, it is all too easy to fix on rational reasons why they might like to work with us. We can write a new website for them, we can improve their IT system, we can improve their operating process. However in order to optimise our chances of success it is […]

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Successful selling – part 1

Successful selling – part 1

Successful selling needs good marketing, and part of good marketing is ensuring that the right message is delivered to the right people. These people are your ideal customers, and tracking them down will help you to secure those sales. You will have a picture of what your ideal customer looks like. There are markers which […]

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Do you know what you don’t know?

Do you know what you don’t know?

Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running a successful business is to be realistic about your skills, you can’t be good at everything after all. Outsourcing is important at this point as you hand over some aspects of your business to reliable professionals. […]

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Are you selling to a business or a consumer?

Are you selling to a business or a consumer?

Every business is different, so every business needs different marketing to communicate in the right way to the right people. Multi-touch marketing is designed for B2B sales, as it allows you to precisely target your marketing so that you can send out your message to the correct people. In B2C marketing you need to speak […]

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Suspect or prospect?

Suspect or prospect?

Unsure whether you have enough suspects or prospects? Or are you not entirely clear about what suspects and prospects are? A suspect is a person who could possibly buy your product or service. You don’t know if they will, but they are a rough fit for your business. They are a possibility. A prospect is […]

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