Our team

Chris Hutchinson – Aardvark Director

Aardvark Marketing Consultants Ltd | Chris HutchinsonPrior to setting up Aardvark Marketing Consultants, Chris spent 18 years working on some of the best-known brands in the UK and overseas.

His business marketing skills were honed in brand management, customer relationship management and international marketing roles with HP Bulmer, RHM Foods and Walkers Snack Foods (a division of PepsiCo).

From 2003 to 2005, Chris was head of marketing for Sendo, the British mobile handset manufacturer, with responsibility for European and African markets.

Chris holds a BSc (Hons) in Mathematics and Management Science from Manchester University and is a member of the Marketing Society and Mensa.

“Chris and I go back a long way; I have worked alongside him at RHM and HP Bulmer and now he’s acting as a consultant to us at Cancer Research UK (pro bono). I’ve always known that he’ll go far as his style is such a great balance of enthusiasm and clear strategic thinking.”
Clare Cotton, Senior Innovation Manager, Cancer Research UK

“Chris has a great combination of intelligence, experience and insight, neatly underpinned with a sense of humour. He has in-depth knowledge of a variety of market sectors, which allies well with the common sense that he brings to projects. File under ‘man for most jobs’.”
Mark Klein, Manager, Microsoft OEM Division

“Chris was an enthusiastic member of the team at HP Bulmer with a very proactive approach. He had excellent people skills and was a great pleasure to work with. I would see him as an excellent partner with the ability to think laterally about any problems.”
Miles Pomfrett, Account Director, IRI Infoscan

“As Head of Operations at Sendo, I worked with Chris for three years. I looked upon Chris as my best colleague in terms of Marketing in Sendo.

His key qualities were: clarity of communication, reliability of deliverables and ability to operate with all profiles of colleague/customer at all levels.”
Robert Rowsome, Senior Support Manager, Sendo

Find our more about Chris on his LinkedIn page

Email or call Chris on 0121 222 5743 today to discuss how your business could benefit from his expertise.


Gill Hutchinson – Aardvark Director

Aardvark Marketing Consultants | Aardvark Marketing Consultants win Best Marketing Automation Specialists 2017Gill combines a broad marketing background with extensive experience in the education sector. She uses all these skills to our clients’ advantage by designing and delivering our marketing skills training and mentoring. Gill joined Aardvark Marketing Consultants in 2010.

Gill has worked in brand marketing roles for Black & Decker, SSL International (maker of Marigold gloves), and jewellery brand Monet. Gill began her marketing career as a market analyst before moving into brand management. This makes her a natural to design, implement and analyse our primary market research. She also spent eleven years teaching physics, chemistry and biology and has worked in Senior Management Team roles in schools.

Gill is an experienced business coach in 121 coaching and peer mentoring, having worked with over 50 Worcestershire charities and CIC’s  and more than  40 businesses on the Worcestershire County Council Business Accelerator programme. She has mentored in the Nat West Entrepreneur Hub in Birmingham for several years and on the Worcestershire BetaDen Technology hub.

Gill delivers pro bono charity support for our chosen charities which have included Mentor Link, Spectrum Days, RSVP, Sight Concern and Marks Mental Health Marathon for Mark Smith of Lloyds Bank in aid of Mental Health UK.

Gill holds a BSc (Hons) Biology degree from Manchester University, Chartered  Institute of Marketing Diploma and a PGCE. She is a member of the UK Marketing Society.

Find our more about Gill on her LinkedIn page.

Email or call us on 0121 222 5743 today  to discuss how your business could benefit from her expertise

Lizzie Hopkinson and Caroline Strickley – Aardvark Marketing Managers

Aardvark Marketing Consultants | Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Lizzie ( centre) and Caroline (right) are both experienced marketers. Lizzie has a background in finance. She has worked with clients in manufacturing, IT, services and equestrian companies. Caroline has extensive experienced in business development roles with clients in manufacturing and professional services Both work with Aardvark Marketing manager clients.

Read more about our flexible, affordable programmes Marketing Manager service here or contact us for a confidential discussion about how our Marketing Managers could save you time and  get your marketing done.


Steve Parker, Sue Fry, Kevin Brent and Gill Hutchinson – Aardvark Brexit readiness advisors

This is the team delivering one to one specialist advice to Worcestershire companies helping them prepare to leave the EU after the Brexit transition period ends on 31st December 2020.

Aardvark Marketing Consultants | Stev Parker, Brexit readiness advisor

When Steve started his international business career more than 35 years ago, handling 60 consignments per week to markets worldwide, it seemed like an enjoyable, rewarding and slightly’ sadistic’ challenge. Since then, he has worked in senior positions for companies involved in a diverse range of products and sectors, regularly visiting and establishing significant levels of profitable sales in over 30 countries.  It was during a time of ‘recharging his batteries’ whilst working as a senior international trade adviser for UKTI, that he realised that with the correct attitudes and support, it should be possible for most companies to take advantage of the enormous levels of opportunities in markets worldwide. He has helped companies involved in everything from engineering, building materials, recycling and waste management, petrochemical, high value design interiors and gift products, magazine and book distribution and even glass eyes, to sell successfully overseas and still does on a daily basis.


  • Strategy and growth planning and implementation – UK and globally.
  • International  sales and marketing.
  • International market development.
  • Joint ventures and establishing offices overseas.
  • Trading globally including logistics and  export finance.
  • New product development – from drawing or idea to production and global sales

Find our more about Steve on his LinkedIn page or  ICD International Company Development here.

Aardvark Marketing Consulatnst | Siue Fry, Brexit readiness dvisorSue Fry is a self-employed coach and business adviser with an MSc in leadership and management; ILM Level 7 in Executive Coaching; and SFEDI accreditation.

She has extensive, practical experience of organisational development at a senior level, built up over many years in the social sector in a wide variety of roles.

Sue enjoys helping forward-thinking social enterprises, voluntary and community organisations and small business to reach the next stage of their development; coaching leaders in a non-judgmental environment.

She has worked with teams and organisations to develop their capabilities, improve systems and performance, and implement change. She is well versed in Full Cost Recovery budgeting, having helped both medium income/turnover organizations and those with multiple funding streams and high turnover, to build systems and present costs confidently to funders and commissioners of services. She is also experienced in preparing for assessments against quality standards, and developing strategic, business, operational and project plans. Sue is also and experienced coach, specialising in supporting top teams and chief executives.  She has developed mentor projects and training, and loves to see people reach their potential.

Sue is an excellent trainer, facilitator, and communicator with the ability to develop relationships with both clients and suppliers. She is also skilled in building and maintaining partnerships and networks, working successfully with regional and national agencies, to deliver projects and facilitate productive working partnerships.

Sue leads the Women in Rural Enterprise Network for Worcestershire and meets regularly with women led businesses from a wide range of services and sectors.

Find our more about Sue on her  LinkedIn or MRE website here

Aardvark Marketing Consultants | Kevin brent, Brexit readiness advisorKevin is an experienced business practitioner with a focus on strategy and developing businesses/ services.  He has combined pharmaceutical sales and marketing experience with strategic healthcare consulting, medical communications and healthcare e-business.  He holds an MBA from INSEAD and a degree in Electrical and Electronic Engineering from Bristol University.  He is the founder and MD of BizSmart.

Kevin set up BizSmart in 2012,, a consortium of local businesses highly experienced in delivering business growth support to SMEs.  Headed by Kevin, BizSmart brings together the skills and expertise from these businesses with their strong track records in supporting SMEs.

BizSmart is a high growth SME itself and provides growth support to business owners primarily in Worcestershire (under the Enterprising Worcestershire Growth Programme).  In the last 24 months BizSmart has worked with 289 businesses and helped 135 of them access grant funding in excess of £1m.

Areas of interest include all aspects of developing business and building value – particularly with business owners of SMEs.  He gains most satisfaction by helping business owners to break through to the next level and create sustainable value.  One of his key strengths is the ability to build relationships and to influence at all levels.  He relishes a challenge and has demonstrated time and again the ability to quickly get to grips with the key issues and to help unlock the potential within a business.

Find our more about Kevin on his LinkedIn page.