Tag Archives: customer testimonials

Do you know what you don’t know?

Do you know what you don’t know?

Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running a successful business is to be realistic about your skills, you can’t be good at everything after all. Outsourcing is important at this point as you hand over some aspects of your business to reliable professionals.

Richard Branson is well known for commenting “what I am good at doing is finding brilliant people,” and the trick of outsourcing is to choose good people. The problem arises when we have unconscious incompetence, we don’t know what we don’t know, as then we have no way of knowing if what we are doing is correct.

Good business owners are good at identifying their weaknesses and equally good at finding good people to do these roles.

If you are unsure of whether you can run your marketing campaigns in-house or whether you would be better off outsourcing your marketing, speak to us. We can talk through your business with you to help you understand your strengths and weaknesses and move forwards in a positive way. It may be that speaking to us confirms that you can run your own marketing in-house, or that you could run it, but it would be more cost effective to outsource it. Whatever the outcome, you will be confident that you have explored all the options and done the best for your company.

If you would like to have an informal, no obligation discussion about your marketing, call us today on 0121 222 5743

To see how we have helped another business owner with his marketing click on the image below to watch the video

Mike Tombs is the owner of TLA Services an accountancy firm based in Worcestershire. Mike wanted to expand his business from just offering accountant services towards working more closely with businesses to help them grow, using his business skills to provide strategic business planning.

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Don’t just listen to us…

Don’t just listen to us…

It is all too easy to say good you are at something, but backing up your statements can be another thing altogether. At Aardvark when we work with companies we always put together case studies, interview customers to receive honest feedback, and collate and utilise customer testimonials.

Customer testimonials are important because they show us how other people feel about working with a company. People are emotional creatures they don’t focus on what they receive but on how it makes them feel. Testimonials convey that emotion. Testimonials will say that “meetings are relaxed yet productive” the customer is happy because they are not made to feel pressured, they are able to achieve in a relaxed way. Yet we would not say in our own marketing that “meetings are relaxed” it would not invoke the same response.

The video below is a customer testimonial from Simon DIxon, he talks about the work we did with him, and how it helped him grow his commercial cleaning business

To learn more about our marketing manager service click here. For a confidential, no obligation discussion about your marketing, give us a call today on 0121 222 5743

Simon Dixon is the owner of All Clean Support Services. With 100+ employees ACSS provides professional cleaning contractors from their Bromsgrove base. To learn more about ACSS visit their website.

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