Tag Archives: increased sales

Making the most of your marketing machine

Making the most of your marketing machine

Once you have designed your multi-touch plan, created the touches you are nearly ready to begin. But who are you targeting? The quality of your data is crucial in determining the success of your campaign.

Finding the people who might be interested in your product or service is necessary to ensure that you are putting the right people through your marketing machine. You can design and implement a brilliant campaign around eating beefburgers, but if you target a whole list of vegetarians you are unlikely to get any response. And remember that you will need a continual flow of prospects to feed into your marketing machine. The aim is to create a steady flow of good quality leads who are poised to buy.

Once we have these leads who are ready to buy we need an efficient process to convert them to customers. Don’t lose them at this step by making your sales process too complicated or lengthy. As with all processes making sure that you review them will enable you to alter the processes to make them more streamlined and efficient. Constantly monitoring and reviewing your processes will enable them to become better and better.

Monitoring and measuring is a vital part of the success of your marketing. You need to see the effect from your actions, so that you can refine those actions to make your process continually more effective. If you don’t monitor and measure you don’t know what is working and what is not working.

Don’t forget the value of your existing customers, they already like you, they are already engaged, but if you run them through your multi-touch program they might learn more about you and what you offer and come to you more frequently or for different services or products.

If you don’t have enough time to design, implement, monitor and measure your multi-touch program, why not let us do it for you? Our marketing manager package provides outsourced marketing at a surprisingly reasonable rate. Call us now on 0121 222 5743 to arrange your meeting.

To learn more about creating your marketing machine watch the video below.

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Beware of over-reliance…

Beware of over-reliance…

Are you over-reliant on one person? Is there that member of your team, that you think, “if anything ever happens to them…” Are you aware of this?

When you map out your sales funnel, you will be able to spot areas of weakness. One area of weakness is over-reliance on people. This is not to say that you don’t need good people: you do. But having a good process means if that person goes on holiday, gets hit by a bus, then another good person can see where in sales funnel the prospects were, and pick up the process.

If the process is not mapped out, and remains largely in people’s heads, then that knowledge leaves with them. The process of laying out a system, means that you are transferring the knowledge from a person, to a system. Ultimately your business then has control of that system, rather than being reliant on the actions of a person.

If you are struggling with process mapping your sales funnel, why not contact us? We have worked with hundreds of different businesses of different sizes, and across a range of different industries. We can help you to improve your business, driving sales and profit forwards. To arrange your meeting contact us now on 0121 222 5743

If you would like to learn more about successful selling, why not watch the video below?

 

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