Tag Archives: sales funnel

Are you being used?

Are you being used?

Do you feel as though you spend a lot of time, and energy putting together proposals for prospects that never come to fruition? Many businesses that we work with feel the same. It can be all too easy to fall into other people’s traps, and end up being used.

Obviously, in order to gain new clients you will need to write proposals and show what you can do for that company or client, and it would be naive to expect all your proposals to turn into customers. However it is important to take a look at the situation of you feel as though you are not converting as many as you would expect into customers. Another instance where the ability to track your sales funnel is important to help you understand and improve it.

One such scenario is where a company is happy with their existing supplier, but want to tackle them on price. So they come to you to see what you can do, for what money, they take your proposal and your pricing and go back to their existing supplier with that information.They never had any intention of changing suppliers, they simply were looking for ammunition in order to drive down their costs.

We all do this to a certain extent, and it is a prudent business move to try and reduce costs with your existing suppliers. However if you are on the receiving end of other people’s ploys too often it can be a drain on your resources.

If you are experiencing problems in your sales funnel and feel that you are not converting your prospects into good quality customers, why not contact us today? Call us now on 0121 222 5743 to arrange a face-to-face meeting. Or for more information about improving your sales funnel click on the image below to watch the video.

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Beware of over-reliance…

Beware of over-reliance…

Are you over-reliant on one person? Is there that member of your team, that you think, “if anything ever happens to them…” Are you aware of this?

When you map out your sales funnel, you will be able to spot areas of weakness. One area of weakness is over-reliance on people. This is not to say that you don’t need good people: you do. But having a good process means if that person goes on holiday, gets hit by a bus, then another good person can see where in sales funnel the prospects were, and pick up the process.

If the process is not mapped out, and remains largely in people’s heads, then that knowledge leaves with them. The process of laying out a system, means that you are transferring the knowledge from a person, to a system. Ultimately your business then has control of that system, rather than being reliant on the actions of a person.

If you are struggling with process mapping your sales funnel, why not contact us? We have worked with hundreds of different businesses of different sizes, and across a range of different industries. We can help you to improve your business, driving sales and profit forwards. To arrange your meeting contact us now on 0121 222 5743

If you would like to learn more about successful selling, click on the image below to watch the latest video. Or click here to subscribe to our YouTube channel.

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Are you taking too much time?

Are you taking too much time?

How long does your sales funnel take? From an initial enquiry, for example filling out a form on your website, to your meeting with your prospect. One of the important reasons for tracking and monitoring our sales process is that we understand how long each step takes.

If it takes too long to move your suspects through the sales funnel, you risk the suspects becoming disengaged. By studying your sales funnel you can learn where the problem areas are. Is the process too complicated? Are you solving your suspects problems and answering their questions? If they come to the initial meeting with too many questions, they will be harder to convert. If your sales funnel has provided them with answers along the way, then by the time you have the meeting, they will be better engaged.

Reviewing your sales funnel step-by-step, including the time that it takes to move between each stage, gives you the ability to make changes at each step. Small improvements at each stage can lead to a big improvement overall, resulting in a quicker and more efficient sales funnel that will convert at a quicker and higher rate.

Process mapping is vital to ensure that you fully understand your processes, and only then can you successfully change them.

If you are struggling with your sales funnels and would like to improve them, why not contact us? We can help you to improve your sales funnels, ultimately improving your sales, and profitability. Call us today on 0121 222 5743 or via our contact page.

To learn more about sales funnels and successful selling, please click on the image below to watch the video.

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Understand your sales funnel

Understand your sales funnel

Understanding your sales funnel is important, so that you can track your conversions and change the outcome. You need to be able to see how your prospects move through your funnel and how the process works, to be able to improve it.

For example you may have an online form to fill in to download a white paper. Out of the people who fill in this form, you may manage to contact five of them on the phone. Out of these five you may get a few to the meeting stage and then one turn into a customer. It is important that you understand this process.

By spending some time working on your process, you may manage to get hold of more people on the phone, and change your five to ten, which in turn may result in two clients, rather than one. By spending time on each of the steps in your sales funnel you have the ability to alter your success rate.

If you would like to learn more about how improving your sales funnel can help to improve your growth and profit, contact Aardvark Marketing today to arrange a meeting, on 0121 222 5743

Or click on the image below to watch the video to learn more about successful selling

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