Another really important factor to consider is how much it costs to get in front of your customers? We don’t simply mean the cost of running an advert, or the cost of a stand at a trade fair. How much did your website cost? The content, the images, the hosting, the design? How much time did you invest in putting your website together, or managing the project? And how many people visit that website?
Without these figures, you can’t work out how much it costs to acquire a customer. With these costs you can better understand what you are spending on each customer, and more importantly see why your marketing message is so vitally important.
Attending a trade show can be a good way to meet new potential customers. But what is the cost of the trade show? It is not simply the trade stand cost, it is the cost of telling people you are going to be there, the time spent following up after the trade show, the time you invested attending the trade show which you could have invested in some other project. It all adds up, the cost is often higher than we think it will be.
Our aim is to acquire a quality customer at the lowest cost. Unless your marketing message is clear, and aimed at the right type of the customer, the money you spend out on putting yourself in front of your customers will be wasted. When you consider how much that costs, you can see that getting your message right is so important.
Have you spent some time considering your message? Are you showing your potential customers why they should use you? Are you struggling to get your message across? Our marketing manager service can help by delivering targeted, consistent messaging to your customers.
To learn more about how competitive advantage can help you to increase your sales and profit, click on the image below to watch the video.
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