If there are gaps in your marketing, you’ll often aim to fix those gaps by updating your website, getting to grips with social media or creating a new brochure. But this isn’t necessarily the best starting point.
So what is the best way to identify the gaps in your marketing?
If your marketing isn’t as effective at generating leads as you’d like it to be, then this webinar is for you. Gill Hutchinson shares one of the processes you can use to identify the real gaps in your marketing and work out the key areas that you need to improve.
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This BizSmart lunch and learn webinar was broadcast on 11th October 2016