As with many things in life perseverance pays off. In marketing, perseverance is the key to a developing an ongoing marketing strategy that will create good return and a consistent flow of results. It can be all too easy to launch off full of enthusiasm for your latest endeavour, only to find it cast to one side a few months later, forgotten and neglected. This is where people say: “but marketing doesn’t work.”
It is not to be used as a band aid to try and fix an issue, but rather, if we carry the ‘looking after your body’ analogy onwards, as a set of physio exercises to strengthen your back, preventing injury and helping your strength to build over time with consistent adherence to your routine. If you only did your back exercises for a few months, you wouldn’t expect to become as strong, as if you did them consistently for a year. So why do we expect our marketing efforts to produce exceptional results when we fail to stick to a routine?
We fall behind with our marketing, because we underestimate the value in it. Just as people don’t continue to do their back exercises when their back is feeling okay, forgetting that the strengthening of their muscles is an on-going process. Sadly, it is only when the pain re-appears that they remember. Just as people only consider their marketing when their orders drop, or their phone stops ringing. But if you maintain consistency with both your back exercises and your marketing you will save yourself from pain.
It is all too easy to push your marketing to the back burner. We are all stretched, slightly too busy, never enough time. Which is where our marketing manager service comes in. Together we can create a robust marketing strategy with a monthly plan put in place, which we will implement for you. This enables your business to concentrate on your strengths, while we ensure that your marketing program is running smoothly and coherently, removing the stress of worrying about it from your to-do list.
With the marketing manager package, we make sure that your strengthening exercises get done, that you continue to grow in strength, and that your pain doesn’t reoccur. Remember it is the act of persistence and continuity that brings results, and with our marketing manager package we can help you to achieve this.
For more information on the marketing manager please contact Gill for an informal chat to see how we can help you on 01905 885 285 or by email to gill@aardvarkmarketingconsultants.co.uk