Author Archives: Gill Hutchinson

Aardvark Marketing Consultants | " I have a voice"

“I have a voice”

“I have a voice”

Some of you may recognise this image, it’s from the 2010 film The King’s Speech, starring Colin Firth and Geoffrey Rush.  The particular scene is the rehearsal for the Coronation where Lionel provokes George VI into shouting “I have a voice” to which Lionel calmly replies, “Yes you do.”

Aardvark Marketing Consultants | I have a voice

 

 

 

 

In the last few days, we have seen two major organisations make public announcements of a change of mind in response to an outcry from their customers or the general public.  The Abu Dhabi National Exhibitions Company announced that it would not make any charge to the NHS for use of the ExCel Centre as the London Nightingale Hospital  and Liverpool FC reversed its decision to furlough some non-playing staff and apologised to fans.

Those of us old enough to remember the early 1990s may remember the campaign for Dolphin-friendly tuna, which has resulted in a 99% reduction in Dolphin deaths in tuna nets. Consumers actively sought out tuna labelled as “Dolphin-Friendly”.

As a junior marketing executive working in snack foods in the late 1980s I also remember the drive to remove artificial colours, flavourings and preservatives from our products in response to the consumer demand, driven by the book “E is for Additives” by Maurice Hanssen.

We don’t have to be  royalty, a Government  minister,  an ‘influencer’, or business leader to have a voice.  As consumers we all have a voice and brands, businesses and even governments will listen.

All we need to do is to speak up and let other people add their voices.

Aardvark Marketing Consultants | 5 marketing actions for business survival

5 marketing actions for business survival

5 marketing actions for business survival

There are daily changes to the way UK business works right now. Naturally, our first actions are to ensure all employees are safe and everyone in a non-essential role is working from home. Tough times mean a review of finances and likely cashflow, perhaps with some modelling of different scenarios. The knee jerk reaction for most businesses, certainly smaller businesses, is to immediately cut everything that’s seen as ‘non-essential’ which includes marketing or staff training budgets.

Immediate  changes

What is happening now is changing the way we work, and there may be some activity that is novel now but will become the new ‘normal’ in the future. People in crisis will seriously consider new ideas because necessity really is the mother of invention.  Many of us will change our behaviour and use our new freedom to reach out to new suppliers and sources of help. That will mean new opportunities for many businesses if they can start having the right conversations and making the right connections.

Lasting changes?

12 weeks is a game changer! Conventional wisdom tells us it takes a month to change a habit for good, so it’s dangerous to assume that these new practices will be put aside at the end of the crisis period and we’ll all go back to ‘business as usual’.

What can you do during the crisis?

Aardvark Marketing would like to share our 5-point process for analysing the state of your current and future marketing. Every business is different, so not all of this will apply to you, however having a checklist of actions you can take will get you thinking and acting in the best way to future-proof your business.

1.

  1. Trim

Make lists of your current expenditure – invoiced costs are easiest but consider also the time and employees dedicated to deliver all your marketing activity.

Sort the list into things that can safely stop with little immediate impact, for example, activity promoting an upcoming trade fair or conference, things that could continue in-house and things that require external expertise, for example SEO work or new content on your website.

Some activities can probably be scaled back to a ‘hold’ level delivering savings without undermining your business.

Aardvark Marketing Consultants | 5 marketing actions for business survival - innovate

2. Innovate

This one requires some thought. How can we deliver the same benefits for  customers with a different method of delivery?  Most obvious here are making use of new virtual meetings to replace the face to face meeting. For some this just makes more use of working practices they were already doing, for others it may be a steep learning curve to get everybody familiar with a new IT system. For some hospitality businesses, such as pubs or cafes, they may be able to supply a home delivery service for vulnerable people unable to get out and about as before.

If you cannot see a way to build you an immediate income stream from the innovation, then consider building community or prospective customer goodwill. Could you offer something to a charity or to essential workers to make their life easier and save them time or effort? If you can, this makes a good PR story for your business, which will pay a dividend in the future.For some, going back to a ‘barter system’ and trading our expertise with someone in another business could be a way to innovate and support each other.

Aardvark Marketing Consultants | 5 marketing actions for business survival - strengthen

3. Strengthen

If you work in a non-essential business, what you have right now is the gift of time. Time is a precious and finite commodity for most of us and we never seem to have enough of it. Why not use this time to think, to review and implement change away from the usual hectic day to day challenges you dealt with previously?

For many family businesses, this already happens when the ‘board meeting’ is the Sunday lunch discussion topic or the review time directors take when they are away from the business during the Christmas holiday.

Dust off your business plan and ask yourself if your current competitive advantage will continue to work in the future. What are your current strengths, weaknesses, opportunities and threats from your existing and new competitors? What is truly unique about your organisation and what do your existing customers truly value about your product or service? What will customers pay a premium for? Is your offering just a “me too” or is it better/different from others?

If there are real differences, does your marketing convey this to potential customers consistently and effectively?

This could be a great time to do some in-depth customer interviews to replace your day to day customer survey tick boxes.

Finally, in the strengthen section, we should consider our team. Can they use this time more productively by learning something new that will save us time or money in the future? A skills gap analysis could enable you to launch a new product or service or improve your existing systems and processes by building in-house expertise.

Aardvark Marketing Consultants | 5 marketing actions for business survival - prepare

4. Prepare

When the crisis eases and we try to get back to normal, how will you get your customers, sales and profits back to where they used to be (or even better)?  Now is the time to plan for different demand scenarios.  You may face floods of old customers wanting to purchase (have you got enough stock and capacity?).  Or you might be dealing with a shortage of money, lack of confidence and procrastination over key decisions which could leave your order book looking thin for many more months.

Think about these and any other possible scenarios, how you would quickly spot which one you are in and what you can do to turn around or make the most of the opportunities.  Good marketing will have a role to play, whatever your situation.  Most importantly, how will you know if it is working?

Aardvark Marketing Consultants | 5 marketing actions for business survival - track

5. Review and learn

As we sit in the middle of an unprecedented crisis, what can we learn from the experience about ourselves and our businesses?  How resilient are we to external shocks, the stuff we can’t control but can turn our world upside down.

If you haven’t done this before, now is the time to try some ‘what if…? exercises. Think about your current customers; what would happen if they suddenly stopped your contract, paid you on less favourable terms, demanded bigger discounts? How resilient is the business to an interruption in your supply chain, i.e. do you have a few key suppliers or have you the ability to switch between several for a vital component or service? Or, you might have a scale-up challenge if you suddenly needed to service ten businesses for every one you had previously and your capacity to deliver this number became squeezed. Would you have the additional expertise in-house, would you be able to quickly hire expertise to deliver this or is new recruitment of skilled employees your only option?

If cashflow can sometimes create pressure, are you setting aside a war chest? When business is good, do you still look to keep costs under control, or do you forget to review this? Do you keep some cash in a savings account for a rainy day?

Do you have good communication channels with your supply chain and your customer base? Sometimes this can involve regular contact with key people, for example if you have key account managers in place, for others this may mean mass communication via a website, social media or regular emails. Have you checked which mode of communication works best for them or do you just use what is convenient for you? When information needs to be circulated quickly and accurately, how do you achieve this?

Consider time limited offers to keep the cashflow healthier, but bear in mind these will only be effective if you have already got good communication channels in place.

 

Right now we have customers who are receiving new enquiries because they continued their marketing even when things got tough (remember Brexit everyone?) and some who are struggling with cashflow but want to keep some marketing in place.  They are ready to recover as quickly as possible after the crisis abates. Are you?

If you’d like a free and confidential conversation about your business challenges, we’re still here to help. Call 0121 222 5743 or email us and we’ll be in touch.

Aardvark Marketing Consultants | Covid-19 as an employer, what are your options?

Corvid-19 and Employment – what are your options as an employer?

Corvid-19 and Employment – what are your options as an employer?

With all the rapid changes that have occurred over the last few days, we would like to share a guest blog from Helen Astill, an experienced HR consultant from Cherrrington HR.

Please be aware, that the situation has now changed and more support for business has been announced. You can  find a good summary here,on the Birmingham Chamber of Commerce website

Quite understandably I have had lots of queries about what to do in various situations regarding staff: that have been abroad; showing symptoms; not showing symptoms but have been in contact with someone who has; are over 70 years of age or has one of the underlying medical conditions listed by the government that suggests that they are in a higher risk category; lives with someone in the higher risk category, not showing any symptoms but doesn’t want to come to work; or very recently has children who will no longer be able to go to school when they close on Friday etc.

And most of these situations result in questions about what to do and how much should people be paid. In addition, I have had queries from businesses who are now struggling with a sudden cessation of income and wondering what their options are from a financial perspective.

The current position is:

• Self-isolating is now considered to be sickness for SSP purposes (not just the normal expectation of incapacity.)
• Current SSP rules apply, with payment from 4th day.
• Employers pay all SSP.

What has been proposed in the budget is that:
• SSP to be payable for Coronavirus related absences (including self-isolation) from day 1 [No mechanism announced yet for recouping the SSP, but that will follow at some point. It is believed that this will be backdated to 13th March, but we await confirmation of that date.]
• Reimbursement of SSP to employers with fewer than 250 staff, for up to a fortnight’s absence for coronavirus type issues.

As things stand now, people in the more vulnerable categories are entitled to SSP for up to 12 weeks because that is the period they are currently being told to self-isolate for (even though the employer will only be able to recoup 2 weeks of that from the government). A failure to pay SSP would not only be an unfair deduction from wages but it would probably be an act of discrimination: sex discrimination for those pregnant, age discrimination for those over 70, and disability discrimination for those with underlying medical conditions.

If an employee is sick for more than seven days, their employer can ask for evidence that they are sick. This usually takes the form of a fit note (or note from the NHS 111 service). Employees may face challenges obtaining a fit note because those with coronavirus symptoms are currently advised to self-isolate for 14 days and not to go to their GP and so you are advised to rely upon self-certification for the moment, but keep good records so that you can make your claim when the system is in place. If you use the Breathe HR system (or any other HR system), you could add a Corvid-19 sickness category to the drop-down sickness category list to ensure that you have a reliable record. If you use sickness absence trigger systems such as the Bradford Factor, you may have to consider either suspending it or deducting Corvid-19 related absences to ensure that people are being treated fairly.

However, if the employee is able to work from home and you have sufficient work for them, they should be paid at their normal rate.

If you have an employee who has chosen not to come to work, but is not showing any symptoms of the virus or is not self-isolating because they are living with someone who has shown the symptoms, they are not eligible for SSP (or any other sort of company sick pay) because they are not sick. These are people who may be concerned that they may pick up the virus and pass it onto a vulnerable relative. If they can’t work from home, you could offer the option of taking paid leave or unpaid leave, but ultimately if they refuse an order to return to work, it could be a disciplinary matter. However, you are urged to be compassionate and sensitive to their worries, as they are probably incredibly worried about the situation and are likely to respond emotionally rather than rationally. The ACAS website is very informative on these matters and is kept up to date – see https://www.acas.org.uk/coronavirus

And now we have the situation that the schools are being closed – probably until the autumn term at the earliest. I am normally the first person to say that working from home is incompatible with looking after dependants, but we are living in exceptional times, so we need to make exceptional adjustments. It is better to have an employee who is partly productive than one who is not productive at all (especially if you may have other staff incapacitated by the virus) so adapting to the situation is better than nothing. As I said above, if they are working from home (and this can include online training or planning), they should be paid the normal rate of pay.

Don’t forget that you should ensure that the work can be done safely from home and that you should put in place a homeworking policy. If you haven’t already got one, please get in touch. You need to consider things like H&S and GDPR. Should employees have company IT equipment and mobile phones? Ideally, they should not be using their own personal equipment unless you are happy that it will not introduce viruses (of the computer variety!) into your systems or compromise your data.

However, if the work the employee does is one that cannot be done at home, then you have a number of options: you could ask them to take paid annual leave or unpaid emergency domestic leave (for a few days to set up care arrangements.) If they have no-one else to look after the children (especially since any grandparents over the age of 70 should be in social isolation) you may use unpaid parental leave. This allows employees to take up to four weeks of unpaid leave (per child) in any one year up to a lifetime maximum of 13 weeks before the child’s 18th birthday.

Don’t forget that for some people you may need to consider what you will offer with regards to bereavement leave. There is new legislation coming into effect in April with regards to paid Parental Bereavement Leave for those losing a child under the age of 18, so if you haven’t already got a policy for that and need one, please get in touch.

But what if the business is suffering financially? You have a few options:
If you have a layoff or short term (LOST) clause in the employees’ contracts, you can lay them off.

This means that you can send them home and “lay them off” or provide short term working (if it is less than 50% of their normal work). It is a form of temporary redundancy. To do this you would still have to pay for the hours they work (if it is short-time) or a minimum of £29 per day (£30 from 6th April). However, this is paid for a maximum of 5 days in any 3-month period (i.e. £145 or £150 depending on the dates).

If the employee has been off for 4 weeks in a row or 6 weeks in any rolling 13 week period he/she could then write to you saying that they consider themselves as being constructively dismissed by reason of redundancy and unless you wrote back saying that you envisaged that work would be back to normal within the next 4 weeks for at least a period of 13 weeks, they would be entitled to receive their statutory redundancy pay.

However, if you haven’t got a LOST clause in their contracts, you don’t have the legal right to do this. You could of course discuss the situation with staff, and they may agree to vary their terms – but if not, you have to continue paying them full pay – even if you send them home.

And of course, redundancy is an option if you have no other choice. But the government is urging employers to consider the finance packages that they are putting in place to try to preserve as many jobs as possible.

Here are some other links that may be useful in the coming weeks and months. They are updated regularly so do check with them to see if the situation changes.

https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19/covid-19-support-for-businesses

https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19/guidance-for-employers-and-businesses-on-coronavirus-covid-19

Helen Astill

More about Helen

Based in Worcestershire, Cherington HR is run by Helen Astill, who has considerable experience in all aspects of practical human resource management and development, gained from a variety of senior positions in both public and private sectors, including several years as HR and Support Services Manager at the global engineering group GKN plc.

You can contact Helen here if you’d like to talk about your particular business situation.

Aardvark Marketing Consultanrs Ltd | Keep calm and carry on

Keep calm and carry on

Keep calm and carry on

Coronavirus, flooding, stock market crash, Flybe collapse, Brexit trade negotiations …

The New Year is less than three months old and already we are facing numerous challenges to our home and working lives.

We probably all know someone who has been affected directly by these issues, whether their home has been flooded, they are having to self-isolate, or facing an uncertain business future if they have significant trade with the EU.

Most of us however have not been directly impacted.  The biggest threat for most of us is in how we and everyone else react to these issues.  We do have a choice.  At home, we can tour our local supermarkets buying enough toilet rolls, packets of pasta and tins of beans to last us to Christmas, or we can maintain our normal shopping habits, giving retailers chance to keep their shelves stocked and ensuring there is enough for everyone.

In our businesses, we can get worried that our customers will stop buying from us, buy less or pay later and take pre-emptive action putting a hold on recruitment, postponing training, slashing the marketing budget and delaying orders and payment to our suppliers.

When we panic,  we turn the risk of a difficult future into reality for people less able to cope than ourselves.  That could be the weekly paid worker who suddenly finds they can’t buy the essential goods their family need or the small business who runs out of cash to pay its staff.

If we choose to panic we become part of the problem, not the solution.

If you want to carry on marketing, but would like to make it work harder, give us a call on 0121 222 5743, email us or send us an enquiry. P.S. We are working as normal either with our usual face to face meetings or by conference calls.

Aardvark Marketing Consultants Ltd | Last chance to book your free Brexit readiness session

Clarity on Exiting the EU in just one hour

Clarity on Exiting the EU in just one hour

Time is running out for Worcestershire businesses to book a free appointment with a specialist advisor. The program sponsored by Worcester Business Central to provide business owners with bespoke advice about what happens when we leave the EU at the end of December  finishes on 31st March. It’s easy to book, visit brexitready.me and choose a date and time to suit your diary.

If you know that you need to understand the implications of Brexit for your business, or if you are a trusted advisor of clients who need to know (accountant, business coach, HR professional or financial advisor) relief is at hand. Business owners on the program have saved themselves hours of time scrolling through official websites, trying to find advice, for example about tariff codes for their products or regulations about employing EU nationals. What they appreciate is the tailored advice they receive, which saves a lot of time and hassle trying to work it out for yourself.

Whatever the outcome of the trade talks, there are things local businesses can do to prepare right now, which will make the transition at the end of the year easier to manage. If you’d like to spend an hour looking at the specific issues that affect your business and discuss how to approach opportunities for international trade, at no cost to you, book an appointment today.

Aardvark Marketing Consultants | We've left teh EU - now get ready fro importing and exporting

We’ve left the EU – now get ready for importing and exporting

We’ve left the EU – now get ready for importing and exporting

Worcestershire business owners can access free advice to help them prepare to leave the EU. Business owners need to know and plan for changes that will happen to the way they do business at the end of the transition period on 31st December 2020. Businesses can book a free individual appointment in February or March 2020 with a specialist advisor from Aardvark Marketing Consultants on https://brexitready.me/

Henrietta Brealey, director of policy and strategic relationships at Greater Birmingham Chambers of Commerce, said: “Negotiations on the future UK-EU relationship are only just beginning and we’re already seeing what’s set to be a major sticking point come to the fore – regulatory divergence. Many businesses want to see as frictionless trade as possible. However comprehensive any final trade deal is, it will be a trade deal – not membership of the EU. As a result, it is important for businesses to remain vigilant as the way they do business with the EU is going to change.”

The most recent survey of West Midlands businesses revealed that 40% of local firms export goods and 27% export services to the EU. 47% import goods from the EU. These individual coaching sessions are designed to make sure each business owner is fully aware of the changes and how they can affect their business so they can plan accordingly.

Kevin Aisbitt, Growth Hub Manager for Worcestershire Business Central, said: “It is paramount for us to support local businesses through the practicalities of the UK leaving the European Union. I urge all businesses to attend to ensure that their business is prepared for any eventuality of Brexit.”

If your business could benefit act now and book your appointment on https://brexitready.me/  . Please share this link with other businesses on your social networks

 

This program is sponsored by Worcestershire Business Central and the Department for Business, Energy and Industrial Strategy.

Aardvark Marketing Consultants | It’s official, the UK leaves the EU today, Friday 31st January.

It’s official, the UK leaves the EU today, Friday 31st January

It’s official, the UK leaves the EU today, Friday 31st January

For business owners, now is the time for making plans to exploit new opportunities for trade and/or mitigate the effects of leaving the EU. Henrietta Brealey, policy and strategic relationships directors at the Greater Birmingham Chamber of Commerce says “ “While some such questions of trade will have to emerge from negotiations with the EU, others such as the detail on the UK’s future immigration system and replacements for EU funding streams sit entirely in the hands of the Government. It is of upmost importance that the Government prioritises providing real clarity on these key questions so that businesses, who create the jobs and growth which keep this country moving, can meaningfully prepare.”

Whilst questions around people, regulation, trade and funding remain for the future, Worcestershire businesses have an opportunity to get some free, very practical, guidance and support with plans to leave the EU from people who are experienced in international trade. You can sign up to a one to one meeting with Steve Parker of International Company Development or Gill Hutchinson of Aardvark Marketing on brexitready.me . These support sessions are only available in February or March 2020, so you need to be quick to seize the opportunity!

Listen to the interview with Gill Hutchinson and local business owner, Craig Carr of Fairburn Heating Solutions about this free support program on BBC Hereford and Worcester.

Aardvark Marketing Consultants | BBC interview with Craig Carr of Fairburn Heating Solutions

This program is sponsored by Worcestershire Business Central and the Department for Business, Energy and Industrial Strategy.

Aardvark Marketing Consultants | Marketing 2020 style - keep it simple!

Marketing 2020 style – keep it simple!

Marketing 2020 style – keep it simple!

As we approach the beginning of a new decade, many people will be reflecting on the last 10 years and speculating what the 2020s will bring.  In terms of marketing, I think we can be fairly confident that there will be further advances in technology, and more fragmentation of media, making it yet more complicated to reach target audiences with the “right message at the right time”.

Aardvark Marketing Consultants | 2020's will see more fragmentation of media channelsIn recent years, the growth in numbers and sophistication of CRM systems, Marketing Automation software, Social Media platforms, click funnels, re-marketing, etc. have provided a dazzling array of tools for marketers, but also increasing pressure to adopt the latest advances, with all the associated time and financial investment required to execute them properly.

My question to business owners is “do you need them yet?”.

Or are there more conventional (old fashioned) activities that can still deliver the results you need in a simpler way?

In the last quarter of 2019, we have created a programme of simple SMS promotions for one of our clients.  We identified that many of their customers while happy with the service purchased were not repeat purchasing, so we send a promotional offer to customers whose last purchase was between 2 and 12 months ago.  We could undoubtedly run more sophisticated offers, more tailored to their previous purchases, we could set up follow up communications based on responses and we could probably tie in at least 3 social media platforms.

Is it working?  In a word, yes!  We began with a small test and have then gradually increased the scale of the activity targeting a bigger pool of customers each time.  We have also tried different promotional offers.  Across all the promotions run so far we have seen an average return of £7 of gross profit for every £1 of spend and sales from the last promotion were worth 9% of total revenue during the promotional period.

Aardvark Marekting Consultants | SMS delivers £7 gross profit for every £1 spentTo return to the earlier point, we could have set out to do something more leading edge, with bigger potential returns.  But we were able to implement this activity quickly, test it on a small scale (the first promotion cost around £250) and if we want to go for something more complex we can do it while the current promotions are running and use the profits they are generating to pay for the IT, training and other upfront costs.

Alternatively, we might just keep going, keeping it simple.  They won’t win any marketing awards or get lots of great PR, but the bank balance looks great!

If you would like some simple, practical advice to improve the marketing of your business in 2020, give us a call on 0121 222 5743 , email us  or send us an enquiry .

Happy Marketing,in 2020!

Chris

Aardvark Marketing Consultants | ‘Global Trading Readiness sessions’. Image by Arek Socha from Pixabay

Book your free ‘Global Trading Readiness session’

Book your free ‘Global Trading Readiness session’

Worcestershire Business Central have commissioned some Private industry specialists to provide individual company Brexit readiness sessions to ensure Worcestershire businesses are ready for future exports and imports from Europe.  These are honest, no nonsense sessions to give you the clarity you need to start or continue trade whatever happens after the  UK leaves the EU and at the end of the transition period to 31st December 2020.

But there is a bonus…  they will also help you to trade not just in Europe but Worldwide!  If you already trade internationally and want to exchange ideas, or perhaps you receive enquiries that you don’t know how to handle, it’s worth scheduling an hour in your diary for a free meeting.

Many business managers and owners have put off reviewing their systems and processes so far, perhaps waiting for more clarity about what the new trade conditions will be or thinking that their courier or freight forwarder will take care of everything on their behalf. There are things that can be reviewed and put into place right now, making sure your business is in good shape to take advantage of new opportunities and to manage smoothly any changes. The  advisors will help each business owner look at the different scenarios to do with changes in duties, tariffs, VAT etc which will affect cashflow and profit margins and is relevant for any business who has either customers or suppliers based in the EU or international customer and suppliers outside the EU.

The advisors will cover the arrangements in place to get ready if you have EU employees or plan to recruit staff from the EU in future.

The program of support ends in March, so don’t delay – arrange your meeting  with Gill, Steve, Sue or Kevin at a convenient time for you at www.brexitready.me. 

Aardvark Marketing Consultanst | advisor team fro Brexit readiness

 

 

 

 

 

 

This program is sponsored by Worcestershire Business Central and the Department for Business, Energy and Industrial Strategy.

Aardvark Marketing Consultanst | advisor team fro Brexit readiness

Free business support – get your business ready for Brexit

Free business support – get your business ready for Brexit

Worcestershire business owners are being encouraged to access free advice to help them prepare to leave the EU. Business owners need to know and plan for changes that could happen whether the UK leaves with a new EU trade deal or in a no deal situation at the end of the transition period on 31st December 2020. Businesses can book an individual appointment in January, February or March 2020 with a specialist business advisor from Aardvark Marketing Consultants.

Advice will include tax changes in tariffs, VAT and duty payments, changes that will affect their current customers or current suppliers, new regulation implications for travel, exhibiting at trade fairs outside the UK, service delivery and changes for employees who may need to apply for UK settlement status. Businesses may also want to explore potential new opportunities for trade after we’ve come out of the European Union. All the advisors are experienced at running small businesses themselves, so understand the challenges such as shortage of time and resources faced by business owners when having to change their systems and processes.

Aardvark Marketing Consultants | Free business support to get your Worcestershire business ready for Brexit

 

 

 

“The majority of Worcestershire businesses still need to consider what the effects will be of the new trading environment and put some contingency plans in place” say Gill Hutchinson, director at Aardvark Marketing. “ Every business operates in different ways, so these individual sessions are designed to make sure each business owner is aware of the potential complications affecting their business and allow them to plan accordingly. This will help them get ready for exit from the EU at the end of this year and thrive in the new economic environment”.

Steve Parker, another of the advisor team added “I am looking forward to sharing some of my 35 years’ experience creating opportunities worldwide, to help companies  that want to achieve success both in Europe and globally, this year and  beyond.”

There are also free group training sessions organised through Worcestershire Business Central. You can book these through the Worcestershire Business Central website here. Kevin Aisbitt, Growth Hub Manager for Worcestershire Business Central, said: “It is paramount for us to support local businesses through the practicalities of the UK leaving the European Union. I urge all businesses to attend to ensure that their business is prepared for any eventuality of Brexit.”

If your business could benefit from a free, bespoke  support session, act now and book your  appointment on https://brexitready.me/

This program is sponsored by Worcestershire Business Central and the Department for Business, Energy and Industrial Strategy.