Author Archives: Gill Hutchinson

Aardvark Marketing Consultants | Marks mental health Marathon, Jeremy Houghton event 4

Jeremy Houghton art exhibition supports Marks Mental Health Marathon

Jeremy Houghton art exhibition supports Marks Mental Health Marathon

Aardvark Marketing are proud to sponsor Marks Mental Health Marathon. This week, Mark Smith is delighted to announce that renowned local artist Jeremy Houghton will be exhibiting his latest works of art at Webbs of Wychbold on Thursday, 17th October and donating a percentage of his sales to the charity, Mental Health UK.

Aardvark Marketing Consultants | Marks mental health Marathon, Jeremy Houghton event 1“Jeremy and I were friends at school and have known each other for over 30 years” says Ed Webb, “so of course we’re very pleased we can help Mental Health UK by hosting this exciting fundraising event here at Webbs.”   As a large local employer, Webbs takes the mental health of its employees seriously, with a variety of support available for all staff. Webbs have just been recognised with an ’Excellence in Wellbeing Award’ through the Great Places to Work scheme.

 

Aardvark Marketing Consultants | Marks mental health Marathon, Jeremy Houghton event 2Jeremy Houghton is a British painter whose work attempts to capture movement and journeys. With a career marked by contrasting experiences and places (he studied in France and then worked for a number of years in South Africa), as well as a long-standing commitment to the countryside, Houghton’s work spans a broad spectrum – from the arresting drama of dynamic sports to the ever-changing patterns of migrating flamingos.

 

 

 

Aardvark Marketing Consultants | Marks mental health Marathon, Jeremy Houghton event 3Since he began to paint full-time in the mid-2000s, Houghton has divided his practice between creating standalone pieces in the studio using reference photographs and sketches and producing work via documentary residences. Over the last ten years he has been invited to detail the life of a number of high-profile communities, from those at Windsor Castle and Highgrove to last year’s Wimbledon championships, and the competitors at the 2012 Olympics and Paralympics. Last year, inspired by the centenary of the RAF he sketched former airmen from WW2. With each of these projects Houghton is interested in getting beyond public perception, documenting instead the everyday scenes that characterise an event or place.

 

Aardvark Marketing Consultants | Marks mental health Marathon, Jeremy Houghton event 4Although Houghton’s focus ranges quite widely, his technique remains a constant. Emphasis on painted shapes of light and space, (or unpainted paper with his watercolours), contrasting against areas of liquid colour enables his subjects to shimmer in the liminal territory between figuration and abstraction. With extraneous detail removed, the paintings are also hard to place, giving them an ahistorical quality that serves to underline their fluidity.

 

Aardvark Marketing Consultants | Marks mental health Marathon, Jeremy Houghton event 5Houghton continually explores the potential of negative space to represent light, and often references ma, the concept in Japanese aesthetics that translates roughly as ‘gap’ or ‘pause’, and which in traditional practice helps balance the relationship between different areas of an image. This focus on the space between things lends his paintings, even when they are of something as solid as a horse or a racing boat, a surprising delicacy. Houghton holds his subjects on a very thin, almost invisible line between motion and the ability to transcend time.

 

Marks Mental Health Marathon was started by Mark Smith of Lloyds bank, who is raising money for Mental Health UK to allow them to support more people going through challenging times with mental health issues. He is organising a series of local seminars for business owners to learn more about the practical steps they can take in their business to support their teams should they encounter someone in need of help.

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Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list

Why Digital Marketing never gets off the MD’s To Do list

Why Digital Marketing never gets off the MD’s To Do list

All MD’s know that an effective digital marketing funnel will generate more leads and more sales. Companies that invest in marketing funnels do better than those that don’t. If it was quick and easy to create, every company would have one. Why don’t they?  Here’s 6 reasons why accomplishing something so simple is difficult in practice.

Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list - skills shortages

 

 

 

 

 

Skill shortages

Many businesses don’t have any marketing expertise in their team. Staying up to date with the latest marketing trends isn’t easy as the landscape is constantly changing. This means companies either have to hire new staff who have got the relevant expertise ( and, if  the directors  don’t understand these skills themselves, how do they know who is a good hire?) or get training  for their existing team from a qualified, external expert.

Aardvark Marketing | Strategy versus tactics

 

 

 

 

 

 

Lack of clear strategy

Directors often confuse a sales funnel or process with a marketing funnel. A sales funnel starts when a salesperson first makes contact with a prospect, so by exchanging emails, talking on the phone or in person. It’s a process that has an identified point of contact with a prospect and works by developing mutual trust in an ever-closer relationship. The relationship usually has a series of easily identified milestones (KPI’s and stats) by which a sales director can monitor their team. A marketing funnel is softer, providing information to a prospect ‘doing their research’ and making a shortlist of suppliers with whom they will engage further. Marketers refer to ‘nurturing’ prospects through their online research as they move through a digital marketing funnel.

Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list - direction

 

 

 

 

Poor or non-existent planning

In order to create an effective digital marketing funnel, you need first to understand marketing channels, content and customers. Channels are the places a prospect will look to find out information about your company, products or services, and they can include non-digital places as well as online resources. Typical digital channels include your website, social media activity, external industry websites, financial information and so on. The content a prospect will read or view will depend upon their own, personal preferences, so this may include recordings/podcasts and video as well as the more traditional website pages and blogs. Finally, you need an in depth understanding of why your good customers return to use your products and services, so that the messages they receive from the content will resonate with them. This will mean you can provide them with all the necessary information they seek to shortlist your company.

 

 

 

 

 

 

No process for creating quality content

Many businesses don’t have creative people in their teams, such as graphic designers, copywriters or website developers. If an eternal marketing agency is hired, there is often a poor brief given which means that the agency don’t produce the right content for your prospects to engage with. Quality content hasn’t only got to look pretty by being well branded, it has to engage your relevant audience.

Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list - PID

 

 

 

 

Poor implementation & project management

Managing all those messages, channels and creating good content so that you have a coherent, consistent and continuous marketing presence is a skill in itself. If your team get overwhelmed by the many different tasks, often the wrong priorities are followed because people tend to stick to their skillsets and stay within their comfort zones It takes experience and skill to understand where limited resources should be deployed first to deliver the biggest bang for your buck.

 

 

 

 

 

Lack of measurement and data management

Just as a sales process will have key milestones that can be measured, so a good marketing funnel will have some points that can be monitored and measured. For digital marketing, Google Analytics is a good place to start. If you have a digital CRM with web tracking such as HubSpot you can access the data in your system as well. Monthly reporting of marketing KPI’s should be added to your management meeting  agenda, just as you would monitor management accounts for financial data.

Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list

 

 

 

 

 

Buyers and customers are increasingly fickle and shopping around for the best price is often  actively encouraged. Providing the right information through a good digital marketing funnel is increasingly important for the survival of a business. If you are finding any of the above challenges difficult, consider working with Aardvark Marketing. We can provide the expertise you need on an outsourced, affordable basis. Why not make a start by contacting us  or call 0121 222 5743 for a confidential discussion today?

Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list - award winning experts

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Aardvark Marketing Consultants | Meet co-sponsor of Marks Mental Health Marathon Rev Dr Rich Johnson

How can I serve? Meet co-sponsor Rev Dr Rich Johnson

How can I serve? Meet co-sponsor Rev Dr Rich Johnson

The Rev Dr Rich Johnson talks about modern ministry and mental health

Aardvark Marketing Consultants | Meet co-sponsor of Marks Mental Health Marathon Rev Dr Rich Johnson

 

 

 

 

 

The parish of All Saints at the heart of Worcester city is one of the oldest in the city.  It now uses two buildings. St Helen’s, a 15th century church building occupies a site used for worship since Roman times. You may have seen the scaffold wrap artwork on the High Street earlier this year, part of a Heritage Lottery Fund project that enabled much needed stonework repairs to be made. All Saints on Deansway is the historic parish church built into the city walls in Norman times.  Worship services are now held in both buildings. Although the buildings are steeped in history, there is absolutely nothing old fashioned about this very modern pastoral team with it’s drive and enthusiasm for creating social support in the community.

The church is now one of the largest in the Diocese of Worcester, not only with many adults, but welcoming students, teenagers and children into the community. After the second world war many of the houses in the parish were demolished, scattering the previous community of dockers and porcelain workers and their families, so the congregation fell. Today the church, with its own distinctive style of less formal, contemporary worship, has gone from strength to strength.

Rich brings his own leadership style to his role, heading up a team of “brilliant” and committed individuals, whether they are volunteers or staff. He describes his methods as “equip, envision, empower and release”.  He’s currently supporting Mark Smith of Lloyds Bank to give back to the business community as well as raising money for Mental Health UK. Mark has set himself a target for fundraising but also important to him is that business leaders and managers in his area know more about Mental Health issues and have some clear guidance to follow if necessary. It was at one of these seminars for business that I met Rich, who had come to both learn more from the speakers and to support Mark and his project. The seminars address practical steps such as how to spot potential problems in their own teams and how to provide the right supportive working environment to minimise the impact on that individual, their colleagues and their families.

By supporting others, All Saints seeks to serve the Worcester community in so many ways. A key question Rich asks when evaluating how the church is developing is “If we shut down overnight, would the city miss us?”.   Increasingly, the answer is yes.  Rich and his team work with people who have the vision, commitment and passion to succeed and help them with practical support to get projects started and developed. In this way the church set up and now runs the Worcester Foodbank, Worcester Street Pastors, supports homeless people, those fostering and adopting, schools, colleges and individual students with mental health resilience courses. The Foodbank even provides necessities such as school shoes and toys for birthdays and at Christmas to children whose families would otherwise genuinely struggle to get by.

The list of organisations where Rich and his team are known and respected is large and includes the County Council, local schools, Worcester Community Trust, Worcester BID, local business leaders, local MP’s, local police etc. By building networks across these organisations, the church is collaborating with others to help achieve something that is both worthwhile and makes a real difference to local people. Rich sees his role as a trusted partner not only to listen and participate but also to challenge. He talks to me about Desmond Tutu, who said “There comes a point where we need to stop just pulling people out of the river. We need to go upstream and find out why they’re falling in.” Because the Church is uniquely placed to talk with all these organisations, it’s able to bring its in-depth, local knowledge of the causes of the issues that adversely affect individuals and their families in modern life. This understanding allows them to ask the ‘awkward’ or ‘brave’ questions of politicians and civic authorities so that their decision making is better informed.

For so many people in need of social support networks, poor mental health is a common denominator. Rich works hard to listen and understand why so many people, not just our students, teenagers and young people are struggling. It’s clear that social media and the pressure of growing up in the public eye has much to answer for. Rich talks about digital addiction, hyperconsumerism, eating disorders, self-harming issues, anxiety and depression and believes it’s this central issue of defining our identity and who we are for ourselves that is important. We almost need to learn to define ourselves and our worth in society without constant reference to how we appear to others online. He plays a very active role in listening to youngsters, works closely with local schools, colleges and universities and some of his team actively provide support and counselling to help youngsters understand themselves better and be comfortable with their identity.

Striking the right balance between being helpful and being a prophetic challenge can be difficult and it’s possible for the public, outside the church, to dismiss the role of a church because it is often perceived as judgemental or interfering. Rich believes that to help someone you need to be there in the same room and to accept that no-one person or organisation will have all the answers. Their role is to offer some solutions, invite people in and become a part of the answer. For example, by listening to many young people who come to an individual drop in, he can give anonymous feedback to a school leader about issues that could be part of their Personal, Health and Social education (PSE) syllabus. Young people are therefore getting a chance to explore and learn about something that has affected or will affect them or their peers, so they are better prepared for the future. The team also talk to parents, for example by providing workshops helping parents understand how to help their kids navigate the digital world safely or attending a parents evening at a school. It’s exploring and implementing these very practical steps that have transformed this ministry.

“The first step to helping is to be empathetic” says Rich.” Everyone has experienced times when they are stressed, anxious or are feeling low in themselves. It’s when people are put in situations, often beyond their control, that cause a change from occasional worries into something more chronic and serious that they need more specialised help”. Many in society have lost the traditional family support networks, so the Church’s pastoral team need to be listening and thinking, ‘what can we do differently that will improve matters?’ because we are all in this together. By doing this humbly and consistently, over time, we build the credibility and permission to get involved.

This team certainly make a difference to Worcester and their work never stands still. After discussion with Mark Smith, he will be extending a very warm welcome to the business community with a special Carol service on 10th December at 6 o clock in All Saints – we hope to see many readers of this blog join us then.

Aardvark Marketing Consultants | Marks Mental health Marathon - Rev Dr Rich Johnson talks about the mental health seminar

 

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Aardvark Marketing Consultants | Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Aardvark Marketing Consultants have been recognised by Corporate Vision Magazine for their contribution to the world of blogs and video blogs as great Content Creators 2019.

As we continue through the 21st century the trend of people turning to content creation as a means of making a living continues to grow. From YouTubers to Bloggers, companies and individuals are continuing to monetize their skills to make a successful living with some of the top content creators making over a million dollars year in year out.  CV Magazine are running this inaugural award programme to showcase those who go above and beyond in creating great content, from web designers, vloggers and bloggers to those creating images and videos for the web, the 2019 Content Creator Awards give credit where it is deserved.

Aardvark Marketing Consultants | Great blogs & vlogs win Aardvark Marketing UK Content Creator AwardFor the last nine years, co-directors at Aardvark Marketing, Gill and Chris Hutchinson have been regular bloggers. “We write about all aspects of marketing, sales and management” says Gill Hutchinson. “As technology has advanced, we’ve added webinars and video to our written blogs.” In 2018, Aardvark launched the Marketing Manager service and their experienced marketeers produce a range of regular blogs for clients.

“Consistency adding new content helps us drive more traffic to our clients websites in two ways.” says Gill “ Firstly, it improves the website rankings with search engines such as Google (SEO)  so more organic search traffic is generated and  secondly attracts more visitors coming via social media platforms when the blog content is shared. New software that automates social media scheduling means we are more efficient at delivering social coverage, which allows Aardvark to offer a very attractive, cost effective service.“ Outsourcing content creation and social media management has proved to be extremely popular and Aardvark are constantly adding to their list of clients using the service.

Aardvark Marketing Consultants | Contetn Cretator award 2019 - leading specialists in marketing automation solutionsDiscussing the success of their winners, Edward Faulkner, Awards Coordinator commented: “There are so many content creators who are influencing today’s modern business market, and I am proud to recognise them through this awards programme. It is with great pride that I congratulate my winners; here’s to more great content going forward!” read more about Corporate Vision magazine here.

If your business could benefit from having regular new content created, call Aardvark Marketing on 0121 222 5743 or contact us here.

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Aardvark Marketing Consultants | How full is your stress bucket?

How full is your ‘stress bucket’?

How full is your ‘stress bucket’?

I had the good fortune to attend a “Mental health in the workplace” seminar earlier this week.  Of the many interesting facts and ideas shared with the audience, one particularly resonated with me.  The speakers from Mental Health UK talked about the concept of a stress bucket.  You can find more information on their website  but here is my take on the idea.

Aardvark Marketing Consultants | How full is your stress bucket?The ‘stress bucket’ has a number of feeds (rain clouds in the diagram) which are the things that cause us stress.  They could be work related, but also from our personal lives, health or even wider factors that we can’t necessarily control but increase our stress level.  At the bottom of the bucket are outlets (I think of them as taps), which we use to reduce our stress.  Examples could be exercise, socialising or listening to music.  Over time our stress levels go up and down depending on the flow of stress into our bucket and how much stress we release through our taps.

There were three key observations which I took away from the seminar and I want to use in my work and home life:

Firstly, everyone has a different size stress bucket. Some people have buckets the size of a skip, while for others it’s more like a thimble.  That’s just the way it is, we can’t change it.  In practice it means some people have more capacity for additional stress before they need to open their taps, while others have a limited capacity and need to keep opening taps.  The flip side is also true; those with a smaller bucket can de-stress faster.  We need to be sensitive to those around us and recognise how big their bucket is and do what we can to accommodate this and support them in managing their stress bucket.

Thinking about the stress bucket and how it works made me realise that as my stress bucket fills up, I tend to self-sabotage.  I tell myself that I don’t have the time to do the things that are my ‘taps’ – exercise, read, meet up with friends … Not only does this prevent the release of stress, the fact that I know I should be doing these things adds more stress!

Related to this is the harsh reality that it’s almost impossible to help someone else with their stress levels, or in any other way if our own stress bucket is full.  Managing our own stress bucket, opening our taps gives us capacity to help others and also sets a positive example to everyone around us.  Taking time out to get back in balance when we need it isn’t selfish; it’s the first step to helping the colleagues, friends and family we want to support.

If this is a subject that interests you or you want to learn more about mental health in the workplace, there are two more seminars in October and November, click here to find out more.

Chris

 

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Aardvark Marketing Consultants | Aardvark Marketing win prestigious Technology Innovator award for 4th year running

Aardvark Marketing win prestigious Technology Innovator award for 4th year running.

Aardvark Marketing win prestigious Technology Innovator award for 4th year running.

Aardvark Marketing Consultants are again winners of a prestigious Technology Innovator award, this year for Best Social Media & Content Marketing Providers and the Excellence in Outsourced Marketing Solutions award. The company have been selected because of their consistent track record, delivering a superior marketing service that delights and retains long-term clients from start-ups and small business to international and high-grossing companies.

Aardvark Marketing Consultants | Aardvark Marketing win prestigious Technology Innovator award for 4th year running

Aardvark’s client testimonials send a clear message that they provide a timely and knowledgeable service, which delivers significant results. Across the board, their customers attest to the company’s professionalism and expertise. The information gathered by the research team shows that Aardvark’s reputation has been consistent for many years as a long-successful marketing company providing strategic and technology-enabled solutions. Their services include marketing team training, sales generation and strategy evaluation.

In addition to their service, the marketing automation solutions provided by Aardvark Marketing substantially increase their clients’ marketing efficiency. Aardvark’s top performing companies utilise their automation solutions, and their client feedback continues to show the effectiveness of these services.

“For many businesses, having a continuous and consistent presence in their marketplace is a challenge” say Gill Hutchinson, Director at Aardvark Marketing “ because creating quality  content is  difficult and the world of marketing is constantly evolving making it hard to stay up to date with the latest software tools”.   The beauty of outsourcing marketing is that we take away the headache of creating that professional presence for your website, social media, PR, emails etc no matter how busy the business owner becomes. It’s cost effective too, because the business doesn’t have to hire, train and retain a permanent member of staff on the payroll.

 

Laura Hunter, Awards Co-ordinator at CV Magazine, commented “Now celebrating its fifth year, the Technology Innovator Awards return in 2019 to showcase the talented individuals, teams and firms that form the backbone of this dynamic industry. We aim to raise the profile of those who’s innovative thinking and commitment to technology make the industry what it is today. Technology is vital to everyday life therefore it has been a real pleasure to be able to showcase those dedicated to making innovations happen. I would like to congratulate my winners and wish them the best of luck going forward.”

For a free and confidential consultation about how Aardvark Marketing can help your business call Gill or Chris today on 0121 222 5743 or contact us here.

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Aardvark Marketing Consultants | It's easy to confuse our 'rational' brains

It’s easy to confuse our ‘rational’ brains

It’s easy to confuse our ‘rational’ brains

I spent a few hours today testing a virtual reality (VR) experience that has been built for one of our clients for a major trade show this summer by a specialist company in Birmingham. The project is highly confidential at the moment, but if you would like to know more, please contact me.

Prior to this project, I was aware of VR, but had never had the opportunity to try it.  The experience has been a complete revelation to me.  I think I’m quite a rational person, but when the VR goggles and headphones go on, it’s amazing how fast my brain ‘forgot’ the reality that I was stood in an open plan office and completely accepted the VR environment that had been created by the technical wizards.  Even the ‘computer game’ graphics didn’t confuse my brain.  Within seconds, it felt really real.  If you haven’t ever tried VR, do give it a go.

Aardvark Marketing Consultants | Virtual reality - if you haven't tried it, give it a go

 

 

 

 

 

Perhaps inevitably, it got me thinking again about how marketing communication works.  How many times have you heard someone say (or maybe said yourself) “I’m not influenced by advertising”?  Most of us like to think of ourselves as rational beings impervious to flashy advertising campaigns and sales promotions and yet the evidence suggests otherwise.

Don’t believe me?  OK, here’s a challenge.  Open your food cupboards, your garage, your loft or garden shed and look at all the things you have bought but not eaten or used.  Evolution moves slowly and we are still ‘hard-wired’ to consume in times of plenty, ready for the periods of shortage that lie ahead.

Emotional marketing messages trigger that ‘want’ overriding the rational assessment of ‘need’, planting the seed of desire in our brains.  Often we then try to rationalise our desire initially to ourselves and then if necessary others. From the person who bought a big powerful 4×4 car because of the “excellent driving position” to the grocery shopper who came home with 3 packets of chocolate biscuits because “they were on ‘3 for 2’ and I won’t eat them any faster” we are all doing it, often subconsciously.

I you’re in business, have a look at your own marketing messages – are they tapping into the emotional appeal of your products and services or are they full of rational features?  If it’s the latter, you’re probably missing out. If that looks too difficult to do alone, why not give us a call on 0121 222 5743 for a free and confidential chat?

Happy marketing,

Chris.

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Visit the BNI stand the Chamber Expo

Warriors BNI exhibiting at H&W Chamber Business Expo

Warriors BNI exhibiting at H&W Chamber Business Expo

This event is the largest networking event of the Herefordshire & Worcestershire Chamber calendar. It’s free to attend and there’s even free tea and coffee! We’d love to say hello to you on the BNI Warriors stand!

Date: Thursday 7 March 2019

Time: 9:30am-2:30pm

Venue: Three Counties Showground, Malvern WR13 6NW

The expo will feature over 120 exhibitors and there will be hundreds of visitors attending. Gill Hutchinson of Aardvark Marketing will be joined by fellow BNI Warrior members to talk to visitors about this new  and exciting referral networking group at the heart of Worcester, and answer any questions you may have.

While you are there why not join one of the free seminars or make new connections in the Networking Zone?

This is the go-to event for anyone starting or growing a business as well as for business professionals looking to improve skills and develop key relationships through networking.

Click here to find out more about BNI  

To register your place in advance click here

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Aardvark Marketing Consultants | Join us at the Birmingham Chamber STEM Expo

Say hello to us at the Birmingham Chamber STEM Expo on 8th February 2019

Say hello to us at the Birmingham Chamber STEM Expo on 8th February 2019

Venue: Millennium Point, Curzon Street, Birmingham B4 7XG

Time:  10.30 – 3pm

Say hello to Aardvark Marketing at the STEM Expo, for businesses who are focused on Science, Technology, Engineering and/or Maths related areas.

This forms part of a series of events aimed to expand and improve the capacity of STEM businesses in the Greater Birmingham region.

It’s a unique opportunity to get your name out there – both within the business community and the wider public – to grow your network, attract new talent and expand your business.

If you’re new to Chamber events, the Team will be on hand to introduce you to delegates and make you feel welcome. Just come and see us on the day and we’ll be happy to point you in the right direction!

About Aardvark Marketing

Unlike most marketing agencies, Aardvark work as outsourced marketing specialists, so you have access to skilled sales and marketing expertise, as and when you need it.

This results in more customersmore sales and most importantly, more profit, without the need to employ a full-time member of staff.

In 2018 we were voted Best UK company for Excellence in Marketing Management Services and the Best UK Social Media & Content Marketing Specialists.

Over 200 organisations have benefited from Aardvark’s advice, they range from start-up ventures to international companies with multi-million pound turnovers.

 

 

 

 

Expo visitor offer – Visit our stand and get one-month free  marketing support. 

If you would like more details, please email events@birmingham-chamber.com

It’s free to attend as a delegate, book your place here.

 

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Aardvark marketing Consultants | Bring a Night Out to your Workout!

Bring a night out to your workout!

Bring a night out to your workout!

Love exercising? Sue and Tina, 2 crazy Worcester fitness instructors are running a full-on, two-hour Clubbathon in aid of Sight Concern Worcestershire, which promises to be enormous fun. If you like club classics, a bit of a boogie and a laugh then this is for you!

Aardvark marektingWhen  Saturday, 23rd February

Where Christopher Whitehead School, Bromwich Road, Worcester WR2 4AF

Time   1.15pm until 3.15pm

Tickets cost just £10 and are available through Gill Hutchinson gill@aardvarkmarketing.co.uk  or from Penny Weir at Sight Concern, p.weir@sightconcern.co.uk .

This is going to be amazing!

Worcester Clubbathon for Sight ConcernAardvark Marketing have chosen Sight Concern as their charity for 2019. Many people are absolutely terrified when they walk through the Sight Concern  door.  They have lost – or are losing – their sight. They don’t know how they’re going to cope with every day essential tasks like choosing clothes, making a cup of tea or getting from home to the work or to the shops.

They don’t know that they will soon be coping day to day and many will be enjoying life, developing new interests and taking up new hobbies. It’s amazing what they can do!

Your support helps Sight Concern to continue this life-transforming work for people affected by sight loss.

Sight Concern Worcestershire support blind and partially sighted people in the county to lead independent and fulfilling lives. Sight Concern Worcestershire is the only charity dedicated to improving the lives of people with sight loss in the county. They don’t receive funds from other national charities for people with sight loss such as RNIB or Guide Dogs for the Blind Association.

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