Author Archives: Gill Hutchinson

Aardvark Marketing Consultants | The Connection supports University Hospitals Birmingham Charity (UHB Charity)

The Connection supports University Hospitals Birmingham Charity (UHB Charity)

The Connection supports University Hospitals Birmingham Charity (UHB Charity)

The Connection encapsulates the concept of the world as one community and a vision of hope for the future. Its creator, Luke Burton, has invited the University Hospital Trust Charity to be a partner for the Broadway Plaza installation in Birmingham which is the first across the globe.

Aardvark Marketing Consultants | UHB charity logo

 

 

 

The Connection project is focused on building a strong and unified foundation for a harmonious future. It aims to promote a positive and optimistic connotation for the term, ‘wall’ as  each individual brick is integral to the making of a strong and an undaunted wall,.

University Hospitals Birmingham Charity (UHB Charity) is proud to be the official charity for four local hospitals namely the Queen Elizabeth Hospitals Birmingham Charity, Heartlands Hospital, Good Hope Hospital and Solihull Hospital. We exist to support patients, their families and staff across our four hospitals sites by providing those added extras which cannot be funded by the NHS. This includes state of the art equipment not normally found in NHS hospitals, additional facilities, cutting edge research and patient comforts which make a big difference to a patients’ stay in hospital.

Aardvark Marketing Consultants | Thank you NHS banner

 

 

 

 

 

“We are incredibly grateful to modern sculptor Luke Burton and his team for choosing UHB Charity as a local charity beneficiary for the eagerly anticipated installation and unveiling of ‘The Connection’” says Fundraiser and Communications Manager Laura Power. “I think I can speak for everyone when I say we have so missed events like this over the past 18 months during the pandemic and we are thrilled that the installation will enable UHB Charity to continue to support our NHS Superheroes and our patients and families during this time.”

Aardvark Marketing Consultants | Knitted support banner for UHB charity

 

 

 

 

The public can support their local Birmingham Hospitals as they sponsor a ‘brick’, which will be personalised with their name or special chosen message. The first installation will be at Broadway Plaza in Birmingham. To take part, visit www.theconnectionworldwide.com. To find out more about the university Hospitals Birmingham Charity  please visit their website, https://www.hospitalcharity.org.

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on FacebookInstagramTwitter or LinkedIn.

 

 

Aardvark Marketing | The Connection supports The Salvation Army Lifehouse in Birmingham

The Connection supports The Salvation Army Lifehouse in Birmingham

The Connection supports The Salvation Army Lifehouse in Birmingham

Luke Burton, the artist behind The Connection project, has a vision that the project will connect people of all ages and backgrounds, starting here in Birmingham and spreading out across the globe. The project is all about hope and supporting local charities with their vital community work.

The Salvation Army is perhaps best known for its work supporting people who are experiencing homelessness, poverty, and those suffering with addictions. Much of that work is done through their residential services, known as Lifehouses, providing over 3,000 places a night.

Aardvark Marketing | The Salvation Army

 

 

 

 

 

 

Lifehouses are much more than just a place to stay. They are places of safety and support for the homeless, in the heart of their local community. People can access support with housing issues, employment, debt problems, training, spirituality, loneliness, addiction, or mental health. Many of the programs involve volunteers who provide a whole variety of activities, for example cooking, art or gardening classes. Residents build the confidence and skills to look forward to a much more positive future.

Aardvark Marketing | The Connection Worldwide is supporting the Salvation Army

 

 

 

 

 

“We are very excited to be involved with The Connection says Ross Newton, the Community and Events Fundraiser at The Salvation Army. “It is vital that we maximise our resources to help people who have nowhere else to turn to, donations made to this project really will help those in need.”

Aardvark Marketing | The Connection is supporting The Salvation Army Lifehouse

 

 

 

 

 

The public can support their Birmingham Lifehouse as they sponsor a ‘brick’, personalised with a message or name, and donate to the Salvation Army at the same time. The first installation will be at Broadway Plaza in Birmingham. To take part, visit www.theconnectionworldwide.com. To find out more about the Salvation Army Lifehouse projects please visit their website, https://www.salvationarmy.org.uk/homelessness/lifehouses

Aardvark Marketing | The Connection supports The Salvation Army Lifehouse in Birmingham

 

 

 

 

 

Let’s Connect!

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on FacebookInstagramTwitter or LinkedIn.

To join us for the launch at Broadway Plaza on 14th October, please reserve your free Eventbrite ticket here

Aardvark Marketing Consultants | Dreams and Wishes charity and The Connection at the Houses of Parliament

The Connection supports Dreams and Wishes charity

The Connection supports Dreams and Wishes charity

The first piece of the largest work of art, The Connection Worldwide, is to be placed at Broadway Plaza in Birmingham. The official unveiling of the mini installation will be on Thursday, 14th October. Originally planned for launch in 2020 the project has been delayed because of Covid restrictions. Dreams and Wishes first announced their official partnership with The Connection when they were presented with an engraved stainless steel brick at the House of Commons by Sir Lindsay Hoyle and sculpture Luke Burton in January last year.

Aardvark Marketing Consultants | The Connection and Dreams Wishes charity at the Houses of Parliament

 

 

 

 

 

 

 

Dreams and Wishes founder Tony Curtis MBE confirmed “we are so happy to be involved in this project with Luke Burton. The Connection Worldwide will be an amazing piece of art. The public support for The Connection will help us make the lifelong dreams and wishes of more seriously ill children and their families across the UK come true.”

 

 

 

 

 

 

 

This wonderful charity exists to provide support and build lasting memories for children and their families when they are at their most vulnerable. Often life-threatening illnesses involve many hospital stays and painful treatments which can mean a loss of their ‘childhood’, something the rest of us take for granted.  Dreams and Wishes are a dedicated and experienced team of ‘fairy godmothers’, making wishes come to life and putting #SmilesOnFaces. They fulfil these childrens’ unique dreams, which could be meeting a favourite TV star, a visit to a theme park, a flight in a helicopter or just having their own playhouse in the garden. If you know a seriously ill child who deserves their dream to come true, or you want to find out more about their work please visit their website www.dreamsandwishescharity.org

Aardvark Marketing Consultants | Dreams and Wishes charitynnon

 

 

 

 

 

 

Each brick in the Connection sculpture represents an individual, a struggle, an achievement, a connection made to others. It seems appropriate to celebrate this human resilience and support for each other through the hard times we are currently experiencing. Luke Burton, the creator of The Connection says “it is a pleasure to be involved with this terrific charity, who really understand some of the hardest challenges faced by children and their families. We want to bring a message of hope to more people through this partnership with Dreams and Wishes”.

The aim of the Connection project is to spread the message of hope that everyone, wherever they live and whatever their race, gender or nationality are part of one human race. The Connection pieces will continue to be placed in every country, connecting the world together through art.  Individuals will be able to be part of this historic artwork by purchasing unique stainless steel bricks engraved with their name and chosen message. Companies will also be invited to sponsor a brick, personalised with their company name and logo. Once the bricks are all personalised, the final, larger installation will go in its place.

People can join Luke on this inspiring adventure through The Connection website www.theconnectionworld.com or follow us on Facebook, Instagram, Twitter or LinkedIn.

Let’s Connect!

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on FacebookInstagramTwitter or LinkedIn.

To join us for the launch at Broadway Plaza on 14th October, please reserve your free Eventbrite ticket here

Aardvark Marketing Consultants | Supporting Dreams and Wishes charity

Aardvark Marketing Consultants | The Charlie Ramsey Research Fund

The Connection supports the Charlie Ramsey Research Fund

The Connection supports the Charlie Ramsey Research Fund

Luke Burton, the artist behind The Connection project, aims to spread the message of hope that everyone, wherever they live and whatever their race, gender or nationality are part of one human race.

Aardvark Marketing Consultants | The Charlie Ramsey Research Fund

 

 

 

 

 

 

Each year about 600 children are born in the UK who have a complex heart defect and Charlie Ramsey was one of these children. Before advanced surgery was an option, these children were simply given palliative care at home because there was no treatment. Happily, with funding for more research some of these children can now be offered surgery and the charity Charlie Ramsey Research Fund aims to support more research so that no child born with a complex congenital heart defect cannot be cured. The charity offers hope to families affected by this disease, promoting both research and organ donation.

Aardvark Marketing Consultants | Supporting The Connection and The Charlie Ramsey research Fund

 

 

 

 

 

“We at the Charlie Ramsey Research Fund are honoured to be partnered with Luke and The Connection, this inspiring project will help us in our quest to relieve sickness for the thousands of babies, children and adults living with complex heart diseases by funding vital research” says Trustee Sandra Ramsey. “Our charity advocates Organ Donation and the importance of saving lives. The support from Luke’s fundraising will enable us to continue our mission to provide life saving Defibrillators to communities and schools. We wish Luke every success in his quest to connect people through his art. “

Individuals and companies can be a part of the Connection by sponsoring a ‘brick’, personalised with their name, message, or a company logo and donate to the Charlie Ramsey charity at the same time. The first installation will be at Broadway Plaza in Birmingham. To take part, visit www.theconnectionworldwide.com. To find out more about the Charlie Ramsey charity, please visit their website, https://www.crrf.org.uk/.

Let’s Connect!

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on FacebookInstagramTwitter or LinkedIn.

To join us for the launch at Broadway Plaza on 14th October, please reserve your free Eventbrite ticket here

Aardvark Marketing Consultants | Supporting the Charlie Ramsey Research Fund

Aardvark Marketing Consultants Ltd | Luke Burton, sculpture behind The Connection Worldwide

The World’s Largest Work of Art starts at Broadway Plaza, Birmingham

The World’s Largest Work of Art starts at Broadway Plaza, Birmingham

The first piece of the largest work of art, The Connection Worldwide, is to be placed at Broadway Plaza in Birmingham. The official unveiling of the mini-installation will be on Thursday, 14th October. The art is the vision of its creator, modern sculptor Luke Burton, who wants to spread the message of hope that everyone, wherever they live and whatever their race, gender or nationality are part of one human race. The Connection pieces will continue to be placed in every country, connecting the world together through art.

Luke’s vision for this piece had stood the test of time. “With the enormous difficulties faced by individuals and by businesses recently, it feels wonderful to be going ahead after many months of covid-related delays” says Luke, “The global pandemic has brought people and communities together in new ways that we have learned to cherish. We are the building blocks of the future. Each brick represents an individual, a struggle, an achievement, a bond, a contribution, a connection. Human resilience and the fellowship celebrated through The Connection seems more relevant in 2021 than ever before!”

Natal Chapman, Centre Manager comments “Broadway Plaza are delighted to be the starting point of this fantastic project. We encourage visitors to find out more about the installation and how they can support a local charity. We are excited to be a sponsor and are looking forward to seeing the journey of this project.”

Aardvark Marketing Consultants | The Connection Worldwide concept

This iconic sculpture represents the walls and struggles we face in our everyday lives and how leaning on one another as a community helps us stay strong and build each other up. Individuals will be able to be part of this historic artwork by purchasing unique stainless steel bricks engraved with their name and chosen message. Companies will also be invited to sponsor a brick, personalised with their company name and logo. Individuals and sponsors have an option to donate to a charity of their choice. For Broadway Plaza, the charity partners are Cancer Research UK, The Samaritans, Dreams and Wishes, University Hospitals Birmingham and The Charlie Ramsey Research Fund. Once the bricks are all personalised, the final, larger installation will go in its place.

Jayme Shepherd, Relationship Manager at Cancer Research UK, said: “We are absolutely delighted that Luke has decided to attempt such an inspirational challenge to not only raise vital funds for Cancer Research UK but to connect so many people through art. Luke’s fundraising initiative is going to have a significant impact on our work. We can’t thank Luke enough for his support and want to wish him the very best with his fundraising activity in aid of Cancer Research UK”.

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on Facebook, Instagram, Twitter or LinkedIn.

Let’s Connect!

To join us for the launch at Broadway Plaza on 14th October, please reserve your free Eventbrite ticket here
Aardvark Marketing Consultants | The Connection Worldwide

 

Aardvark Marketing Consultants | How to avoid the biggest household energy rises for a decade

How to avoid the biggest household energy rises for a decade

How to avoid the biggest household energy rises for a decade

Household energy bills set for biggest rise for a decade

Most of the big energy suppliers are increasing their prices this autumn, as the regulator, Ofgem is allowing the energy price cap to be lifted by as much as 13% from October. The 11 million households on default tariffs will now pay around £1,288 a year with a similar price hike for the 4 million households on prepayment meters. This increase will affect about half the UK households. It is being driven by large price increases in the wholesale prices for energy, which are at their highest level for more than a decade. The regulator, Ofgem said the price cap for default energy deals would be raised to allow suppliers to cover these extra costs.

Aardvark Marketing Consultants | Gas hob

 

 

 

 

 

Ofgem chief executive Jonathan Brearley says “The reason the price cap is going up is there has been a record increase in energy prices across the board, not just in gas and electricity but in petrol and diesel.” However, he is encouraging customers to switch supplier to avoid the tariff increases. “You don’t have to live with this tariff. The price cap is a backstop.” The Government are also encouraging people to review their energy bills. A spokesman for the Department for Business, Energy and Industrial Strategy said: “While the price cap still saves 15 million households up to £100 a year, the best way for consumers to keep energy bills down is to shop around for the cheapest tariffs on the market.”

Smaller suppliers are at risk of going out of business

The energy industry is bracing for a new wave of small supplier failures amid warnings that many cannot survive soaring wholesale gas and electricity prices. Keith Anderson, chief executive of Scottish Power, one of Britain’s biggest suppliers, said: “A massive train crash is about to happen because their models are unsustainable. Prices have gone through the roof and they can’t cope.” When a supplier fails, the rest of the industry is forced to pick up the tab for any unmet payments, as well as for customer credit balances so that households are not out of pocket.

Have you considered Utility Warehouse?

Aardvark Marketing Consultants | Which recommended energy supplier logo

 

 

 

Utility warehouse are an independent supplier of home services: gas, electricity, broadband, landline & mobile phones and insurance. They have a Peace of Mind Promise to customers – when you switch all your home services you can get:

  • £200 towards any early termination fees with your existing suppliers
  • 30 days to change your mind and switch away without any penalty
  • Double the Difference after 12 months if you don’t save.

Aardvark Marketing Consultants | Utility Warehouse Peace of Mind Promise

 

 

 

 

The Utility Warehouse business is built on word-of-mouth recommendation, avoiding the large costs of advertising incurred by other suppliers. They have won over 30 awards from Which, including Best Utilities Provider in 2020 and in 2018, the only energy supplier to have won this twice.

Why not get in touch with Alexis Hutchinson, an authorised UW Partner, for a chat and a free quote to see how much you could save. Email alexis.hutchinson@uw.partners or visit her website to find out more.

Aardvark Marketing Consultants | Utility Warehouse partner logo

 

 

 

 

More about our guest blogger, Alexis Hutchinson

 

 

 

 

 

Alexis Hutchinson is an authorised UW Partner, where she shows people how they can save time and money by combining their utilities into one monthly payment. She works part time as the first female Principle Alto Lay Clerk (professional adult singer) at Worcester Cathedral. Visit her website  or her LinkedIn page to find out more.

 

Aardvark Marketing Consultants | Insurance prices rises 2016 - 2021

How to avoid paying rocketing insurance premiums

How to avoid paying rocketing insurance premiums

What’s happening to insurance premiums?

It’s been an odd few years, to say the least. With politics, adverse weather and of course the Covid pandemic, very little seems stable at the moment.Aardvark Marketing Consultants | Insurance prices rises 2016 - 2021

 

 

 

To add to all of the other stressors in our lives and businesses, prices of many fundamental goods and services have been going up. Insurance is no exception. In fact in the last quarter alone, overall insurance premiums have increased on average by 35% in the UK and 18% globally.

This increase varies across different classes of insurance. Liability covers saw a 7% increase last quarter. Property went up 18% and financial lines (professional indemnity and directors and officers liability) rose by an average of 71%.

Aardvark Marketing Consultants | Professional indemnity price increases 2016 - 2021

 

 

 

 

Why are premiums rising?

The last four years have seen a perfect storm of legislative changes and national events that have severely affected the insurance market:

  • Ogden rate changes which came into affect in 2019 have significantly increased compensation pay-outs on liability claims
  • The Solvency II Directive has forced insurance companies to change the way they operate and has pushed underwriting costs up
  • The significant flooding in January/February 2020 has pushed up property premiums
  • The Covid-19 pandemic has lead to an additional £1.2 billion in business interruption claims, increasing cyber crime and fraudulent and exaggerated personal injury claims.
  • Investment income loss caused by the combined effect of Covid19 and the challenges around Brexit. This means that insurance pools are expected to be more profitable than in the past.

Aardvark Marketing Consultants | Ogden

 

 

 

 

 

What can you do to reduce your premiums?

Despite the challenges, some businesses are seeing increases below the average or are even saving money! The following is what we are advising our clients:

  • Start your renewal process early – the more time you give to your broker, the more likely they are to get you favourable terms. One of the other effects of the pandemic is insurer service levels are down meaning that quotes are taking several times longer to obtain than they did two years ago.
  • Volunteer lots of information – there seems to be a myth that you should only give insurers the minimum information that they request, but the opposite has always been true. The better an insurance underwriter understands your business and the risks it faces, the more comfortable they become and therefore the more open they will be to provide lower premiums and better terms. If an underwriter feels that they don’t understand what they are insuring, or feel you are holding information back, they will refuse to quote (limiting your options) or they will quote a higher premium.
  • Turn the negatives into positives – it may be that you have had past financial challenges like past business insolvencies, personal bankruptcies or CCJs, or you may have has past claims. Given the current environment that is becoming more likely. Rather than just giving the basic information about these events, explain the causes, any mistakes that were made and what you are doing differently now. A business that has faced challenges but come out stronger is a better prospect to an underwriter than one that might repeat the past.
  • Ask your broker how you can reduce risks – insurance underwriters like businesses that take risk seriously. It might be as simple as changing your health and safety or security practices, or adopting new contracts, but any examples you can provide that you are reducing risk could lead to cheaper premiums.
  • Use a Broker – there are over 250 underwriters offering insurance to business and only a small handful are available online. A good broker will know which insurers to approach to get you the right deal for your business and circumstances.

More about our guest blogger, Alastair Taylor

Alastair is a director at Wootton Taylor, an independent insurance broker providing advice and support in arranging a broad range of insurances for businesses and private individuals.

His approach is to make arranging insurance as simple as possible by cutting out the jargon. Wootton Taylors’  open, friendly and efficient service gives you the peace of mind to focus on what is important to you.

Alastair Taylor, director at Wootton Taylor Insurance brokers

To find out more visit the Wootton Taylor website or call 01905 349 430.

Aardvark Marketing Consultants | Gill and Chris Hutchinson, directors at Aardvark Marketing

Aardvark Marketing win UK Trusted Marketing Advisors award

Aardvark Marketing win UK Trusted Marketing Advisors award

Aardvark Marketing are pleased to announce that they have been recognised for the sixth year running with a Technology Innovator Award as UK Trusted Marketing Advisers. These awards recognise companies that are helping – in whatever way they can – to deliver change through innovation, expertise and creativity.

Katherine Benton took a moment to discuss the success of those recognised in this year’s programme: “Now in its seventh year, the Technology Innovator Awards have only grown to encompass a plethora of businesses to showcase their individual achievements and successes in the technology sphere. Innovation is the true driver of the technological landscape. It’s through the efforts of companies both large and small that the business world can continue to grow, exceed expectations and, ultimately, evolve. It’s also true that the technology sector is a behemoth that never stops moving. If a company wants to excel, they need to be dynamic and adaptive, with one eye always cast to the future. Once again, I’d like to congratulate Aardvark Marketing on their success.”

Established to help companies get quantifiable results from carefully constructed marketing plans, as supposed to fluffy unaccountable marketing activities, Aardvark was founded by Chris Hutchinson in 2005. Having enjoyed success with some of the largest brand names in the country PepsiCo, Sharwoods and Bulmers, Chris wanted to turn his skills into a complete package to help other companies towards success. His wife Gill soon joined him, with her talents honed by Black & Decker and LRC (Marigold and Durex) and third sector organisations including the Red Cross and St Michael’s Hospice.

Aardvark Marketing Consultants | Gill and Chris Hutchinson, directors at Aardvark Marketing

 

 

 

 

 

 

 

Chris and Gill enjoy becoming immersed in the commercial activities of their clients, however unusual, which range from IT and high tech manufacturing through to the creative arts. They believe that marketing programs should be designed to suit the needs of the individual company circumstances, so they never take a ‘one size fits all’ solution approach. They take the time to really understand the industry specific challenges and consequently ensure that the companies they work with have the tailored support that they need. This enables a high level of trust to be established between client and the Aardvark Marketing team.

Val Gardner, MD at Winster Hoses says “I started working with Aardvark in 2019. Chris and Gill have made sense of what I wanted to achieve and moved me forward with a sensible marketing strategy that works for me and my budget. A mix of traditional marketing techniques and digital has generated much needed awareness with existing and new customer interest leading to more profit. Their determination to make sure results are delivered on time and as expected is a breath of fresh air and takes away the worry. Although on paper a “third party supplier” Chris and Gill are firmly part of the Winster team and I cannot recommend their services enough and look forward to what else can be achieved.

For more information about Aardvark Marketing contact Gill on 01905 885 285 or email gill@aardvarkmarketing.co.uk

Aardvark Marketing Consultants | Trusted Marketing Advisors Technology Innovators award 2021

 

Aardvark Marketing Consultants | Pricing strategy

You paid how much for that makeover?

You paid how much for that makeover?

How much does a roll of wallpaper cost? No, it’s not a trick question. With so much debate in the media about the cost of redecorating a certain flat in London, I found my thoughts wandering to the subject of pricing strategy again.

Here at Aardvark, we talk about pricing to almost every client we have ever worked with and very often we’re trying to persuade them to increase prices. Or at least consider the possibility of changing their pricing structure.  However, I think a great many marketing professionals don’t get involved in pricing and this strikes me as very strange.

Price is one of the four “P”s, and in my view just as important as the other three.  I know there are many more “P”s now, not to mention collections of other terms beginning with other letters (we even talk about the two “C”s in success), but 35 years’ experience has shown me that the original four “P”s remain a great foundation for successful marketing.

If pricing isn’t right, it will dilute the impact of all the rest of your other marketing activity. It could even completely undermine it.  Too high and you’ll lose potential sales (now or in the future) and allow competitors to steal your customers.  Too low and you will most obviously leave money behind that you could have taken, but can also turn off customers or attract the wrong kind of customers in the first place. As a business owner, would you rather be a busy fool, sending our numerous quotes or proposals that don’t actually lead to good business or send a smaller number to better targeted prospects and convert a higher percentage of these? We worked with a local builder who achieved a better work life balance through this approach. Better targeted marketing and new messages enabled him to stop working every weekday evening. He no longer needed to go out on a site visit, measure up and then produce a detailed quote to homeowners who only wanted the cheapest option. He was able to switch his attention to fewer, ‘on-profile’ customers who appreciated the high quality of their work.

So how is pricing set in your business.  Is it a “cost plus” approach with a target profit margin?  Is it based on competitor analysis, aiming to maintain an agreed relativity to what the competition offer customers?  Or is it based on the perceived value of your products or services?

The value-based option is almost always preferable. It will encompass competitor-based pricing and if it means your margins are thin or even non-existent, then the business needs to re-examine its cost base.  And of course, the people in the business who know most about customer perceptions of value are the marketing team.  It’s our job to understand and represent the customer within the business, and that includes knowing what people are prepared to pay for our products and services.

Are we out there, talking to customers about value and how we compare to alternatives?  By “alternatives” I don’t just mean products and services like ours, but all the things customers could do instead of buying from us.

Or are we checking our competitors’ prices on the internet, and letting sales tell us the reason (excuse) they can’t hit targets is that the competition are so much cheaper than us?  Are we giving away price because margins are good so we can “afford” to discount?

Have you implemented a price increase recently?

And a final thought; if your suppliers are putting up prices more often that you are, something is probably going wrong!  If you’d like to understand how pricing strategy can improve both your business and your quality of life, why not email or pick up the phone to Gill or Chris at Aardvark?

Aardvark Marketing Consultants | Guest blog Job seekers often receiving poor adviceudy, new dust cannon

Job seekers often receive poor advice

Job seekers often receive poor advice

Stuart Blake, an experienced career coach in the West Midlands believes many job seekers are not receiving good quality advice. This is especially true when it comes to preparing their CV’s. In the current UK economic climate, there are hundreds of people chasing each advertised role. The key difference between a successful job search and failure lies in helping people to really stand out in this crowded market. Because so many people are job searching right now, we would like to share his advice about CV preparation as our guest blogger.

Stuart Blake at Coach 1st has had years of experience working in recruitment and is now a qualified and trained career, executive and transformation coach. “The stark reality is that 95% of CV’s are binned in under 5 seconds, without being read to the end. It’s sad for those individuals but any CV that has errors, inaccuracies or does not flag to a potential employer the value they can bring to that organisation, is simply a waste of time and effort”.

Thousands of graduates or school leavers looking for their first, critical post on the career ladder are being simply being advised by careers departments up and down the country to ‘Google a CV template’ and fill it in. These students are being failed by the education system because these templates produce poor quality CV’s that do not sufficiently differentiate job seekers as individuals. Employers see hundreds of these ‘standard’ CV’s that tell them very little about each candidate. These are the CV’s that are destined to be filed in some CRM system rather than being read with interest by a recruiter or potential employer. To get an individual placed on the shortlist for interview the CV has to be in the top 5%. For the individual student concerned this is especially demotivating as application after application gets rejected, often without them understanding why that is happening.

Even people with many years of work experience have the same problem, especially when they decide to have a career change. These mature job seekers need to focus more on the transferable skills learned in one environment that will be valuable to an employer in a different sector. A CV with lengthy personal profiles and very little detail that will grab the attention of a future employer will also fail the 5 second attention span test.

So, how do you get your CV into the top 5% that are actually read from start to finish?  Stuart advises “try to put yourself in an employers’ shoes. What can you say about your successes and achievements in your life or work experience to date? Ask yourself, are these achievements verifiable and would they be really useful to a future employer? Above all, to be successful you must describe what makes you different from the hundreds of others who attended the same or similar school or university”.

If you need help in your job search and would welcome some professional advice call Coach1st on 03301 333 910 or email stuartb@coach1st.co.uk.

More about our guest blogger, Stuart Blake 

Stuart  is a member of the ICF and EMCC and has certificates in Career Coaching, Life Coaching and Executive Coaching.

He is an empathetic, motivational individual who supports businesses and individuals to be the best they can be in every way. In over 30 years in the business, Stuart has advised over 52,000 job seekers and written over 17,000 CV’s.

Aardvark Marketing Consultants | Guest blog Job seekers often receiving poor adviceudy, new dust cannon

 

 

 

 

 

Since 1986, Stuart has spent his career in the recruitment/employment sector, working both in the UK and Europe for some of leading staffing companies. As a Managing Director/ Chief Executive Officer he has led businesses successfully in the Private and Public sectors having created significant ROI along the way.

As well as coaching individuals, Stuart runs webinars  that help people improve their job search results and land their ideal job. To find out more visit coach1st.co.uk   or book  his next  Take Control of your Job Search webinars here.