Blog

What is a touch?

In our last blog we discussed the magic number of touches that you need in your marketing campaign. The magic number is twelve touches. But, what is a touch? A touch is any piece of marketing communication that you send to your prospect. It can be a variety of things; a LinkedIn connection, an email, a [...]

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What’s the magic number?

So, you are designing your multi-touch marketing program, you have created some really first-class content that is informative and engaging and has been designed to show you to be a leader in your field. You have then used this content across a variety of media, perhaps you have created a flyer, or a video, or [...]

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So, what does Worcestershire’s asset finance guy actually do?

Most people have heard of asset finance and assume it has something to do with corporations and the finance industry. One of the biggest hurdles we experience at Haydock Finance is helping small businesses relate the services we offer to your specific businesses, rather than assuming asset finance is not for you. Asset finance sounds […]

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When is it OK to cheat?

Readers of the Sunday Times may have read an interesting article in the magazine on 24th March about Donald Trump and how he plays golf (click here to access article). There are lots of examples of his breaches of golf etiquette from minor to major misdemeanours. Personally, I wasn’t particularly surprised by any of the […]

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So what are the 5 challenges?

In our last blog we spoke about the research done by Frost and Sullivan that showed that all businesses faced the same 5 challenges with their marketing. But what are these challenges? The first is proposition, which basically means that you are struggling to effectively convey to your customers what you do and how you [...]

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We are all in the same boat

One of the things that we hear when we discuss marketing with different people, from different industries is this: "but you don't know anything about my industry." This may very well be true, though we have worked across an impressive range of industries over the year. But the real answer to this is it doesn't [...]

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How good is your marketing?

Good marketing should be delivering a steady flow of good quality leads into your sales pipeline. This process does not happen overnight, there is no silver bullet. Good marketing is built of good quality content, consistently implemented and regularly monitored and reviewed. It takes time to work out what is delivering good results and what [...]

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Are you following a hope strategy?

Do you know where your leads and sales are coming from? Can you predict sales for the following month or quarter? Or are you simply following a hope strategy? This is where you hope that leads will come in, based on your loose assortment of marketing activities. Lots of people feel unsatisfied by marketing. They [...]

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Visit the BNI stand the Chamber Expo

Warriors BNI exhibiting at H&W Chamber Business Expo

This event is the largest networking event of the Herefordshire & Worcestershire Chamber calendar. It’s free to attend and there’s even free tea and coffee! We’d love to say hello to you on the BNI Warriors stand! Date: Thursday 7 March 2019 Time: 9:30am-2:30pm Venue: Three Counties Showground, Malvern WR13 6NW The expo will feature […]

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How does outsourcing help?

You probably already outsource, many people do. Maybe you use a bookkeeper, who you simply pay for the hours of work that they do. You don't need to worry about their tax, or their holidays, or whether you need to upgrade their computer system. You can just hand over the work and not worry. They [...]

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