Blog

What you put in…

It's the quality of the data that you put in that determines how effective your touch program is. You could have the best touch program on the world, but if you fill it full of suspects who are in the wrong geographical area or are outside your budget, or entirely off-profile your conversion rate will [...]

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Delivering a great multi-touch campaign

A multi-touch campaign requires thought. In reality everything requires thought, but sometimes when we are busy it is all too easy to simply think "that'll do." Going too far the other way doesn't work either. Getting stuck in the "it has to be perfect" mentality can cause paralysis. The advantage about working with us, is [...]

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Aardvark Marketing Consultants | It's easy to confuse our 'rational' brains

It’s easy to confuse our ‘rational’ brains

I spent a few hours today testing a virtual reality (VR) experience that has been built for one of our clients for a major trade show this summer by a specialist company in Birmingham. The project is highly confidential at the moment, but if you would like to know more, please contact me. Prior to […]

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Are you sending the right message?

If you are going to the effort of designing, producing and implementing a multi-touch program, it is vital that the content of the touches is good. There is no point producing a whole touch program that solely says how great we are! Good content is essential to ensure that not only are you communicating with [...]

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How is your relationship?

All relationships go through phases and the relationships we have in our sales process are no different. Like all relationships these go through good and bad times, but as long we continue communicating and being clear about what we both need, our relationships will flourish. The beginning of our sales process is a little like [...]

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Welcome to Mark’s Mental Health Marathon and thanks for reading.

As many of you will already know, 2018 was a difficult year…a year in which I was told I might have three-years to live, followed by extensive diagnostic health checks, regular specialist consultant’s visits, cancelled operations, learning how to cope with insulin dependence and eventually a lung biopsy to confirmation a long-term inflammatory lung disease […]

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Making the most of your marketing machine

Once you have designed your multi-touch plan, created the touches you are nearly ready to begin. But who are you targeting? The quality of your data is crucial in determining the success of your campaign. Finding the people who might be interested in your product or service is necessary to ensure that you are putting [...]

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What is a touch?

In our last blog we discussed the magic number of touches that you need in your marketing campaign. The magic number is twelve touches. But, what is a touch? A touch is any piece of marketing communication that you send to your prospect. It can be a variety of things; a LinkedIn connection, an email, a [...]

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What’s the magic number?

So, you are designing your multi-touch marketing program, you have created some really first-class content that is informative and engaging and has been designed to show you to be a leader in your field. You have then used this content across a variety of media, perhaps you have created a flyer, or a video, or [...]

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So, what does Worcestershire’s asset finance guy actually do?

Most people have heard of asset finance and assume it has something to do with corporations and the finance industry. One of the biggest hurdles we experience at Haydock Finance is helping small businesses relate the services we offer to your specific businesses, rather than assuming asset finance is not for you. Asset finance sounds […]

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