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Aardvark marketing Consultants | Bring a Night Out to your Workout!

Bring a night out to your workout!

Love exercising? Sue and Tina, 2 crazy Worcester fitness instructors are running a full-on, two-hour Clubbathon in aid of Sight Concern Worcestershire, which promises to be enormous fun. If you like club classics, a bit of a boogie and a laugh then this is for you! When  Saturday, 23rd February Where Christopher Whitehead School, Bromwich […]

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Are your sales team selling?

Hopefully your sales team are selling your products or services, otherwise they are not doing their job! However are they spending all their time selling, or are they having to use their time ineffectively? Sales teams are expensive to run, they need wages, National Insurance, pensions, cars and hotels. The costs of selling soon mount [...]

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One step at a time…

All industries have different problems facing them, and understanding this is key to successful marketing. How you market your engineering company will be different to how you market your creative business. However the tools and techniques that we use will all have a common basis. In the Midlands there are many engineering firms, and often [...]

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Perfect pitch

Getting in front of prospective new clients can be a tricky business. Both in actually getting there, and what to do once you are there. Some businesses routinely ask for three competitive pitches for services, for example three web designers, three SEO companies, three creatives. So being one of the three gives you the chance [...]

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The Devil’s in the Detail

In general detail is good. Bold brush stroke plans are vital for forward thinking, and strategy, but without the detail there is no way of moving towards your goal. However, sometimes too much detail can be your downfall, and this can be true when talking about prospecting. If you fill your proposal with detail, you [...]

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Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing […]

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Are you being used?

Do you feel as though you spend a lot of time, and energy putting together proposals for prospects that never come to fruition? Many businesses that we work with feel the same. It can be all too easy to fall into other people's traps, and end up being used. Obviously, in order to gain new [...]

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Beware of over-reliance…

Are you over-reliant on one person? Is there that member of your team, that you think, "if anything ever happens to them..." Are you aware of this? When you map out your sales funnel, you will be able to spot areas of weakness. One area of weakness is over-reliance on people. This is not to [...]

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Are you taking too much time?

How long does your sales funnel take? From an initial enquiry, for example filling out a form on your website, to your meeting with your prospect. One of the important reasons for tracking and monitoring our sales process is that we understand how long each step takes. If it takes too long to move your [...]

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Understand your sales funnel

Understanding your sales funnel is important, so that you can track your conversions and change the outcome. You need to be able to see how your prospects move through your funnel and how the process works, to be able to improve it. For example you may have an online form to fill in to download [...]

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