Category Archives: Business

When is it OK to cheat?

When is it OK to cheat?

Readers of the Sunday Times may have read an interesting article in the magazine on 24th March about Donald Trump and how he plays golf (click here to access article). There are lots of examples of his breaches of golf etiquette from minor to major misdemeanours. Personally, I wasn’t particularly surprised by any of the […]

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Aardvark Marketing Consultants | Join us at the Birmingham Chamber STEM Expo

Say hello to us at the Birmingham Chamber STEM Expo on 8th February 2019

Say hello to us at the Birmingham Chamber STEM Expo on 8th February 2019

Venue: Millennium Point, Curzon Street, Birmingham B4 7XG Time:  10.30 – 3pm Say hello to Aardvark Marketing at the STEM Expo, for businesses who are focused on Science, Technology, Engineering and/or Maths related areas. This forms part of a series of events aimed to expand and improve the capacity of STEM businesses in the Greater […]

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Aardvark marketing Consultants | Bring a Night Out to your Workout!

Bring a night out to your workout!

Bring a night out to your workout!

Love exercising? Sue and Tina, 2 crazy Worcester fitness instructors are running a full-on, two-hour Clubbathon in aid of Sight Concern Worcestershire, which promises to be enormous fun. If you like club classics, a bit of a boogie and a laugh then this is for you! When  Saturday, 23rd February Where Christopher Whitehead School, Bromwich […]

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Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing […]

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What makes a good judge?

What makes a good judge?

Unless you’ve managed to avoid the news for the last few weeks, you’ll have heard a lot of discussion around the appointment of the new US Supreme Court Judge, which after much rancorous debate, seems to have finally been approved, although many Americans seems to still be unhappy with the choice. The hearings and subsequent […]

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Aardvark Marketing Consultants | SaaS is a raw deal

SaaS is a raw deal

SaaS is a raw deal

Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as you go’ system. Those of us who remember the old-fashioned way to purchase IT, when you bought a disk with your program for a fixed, upfront price that you downloaded onto your computer, are increasingly seen […]

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Aardvark Marketing Consultants | Gill Hutchinson is a Worcestershire Talking Head for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

I was asked recently  by Aimee Farley-Higgs at Headturner Search to take part in their Worcestershire Talking Heads. They ask people in the local business community to share some of their background, achievements and motivator /demotivators. Here’s mine: How did you get into this industry? Definitely not by design! I have a science degree, so […]

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Aardvark Marketing Consultants | In a race to the bottom who loses?

In a race to the bottom who loses?

In a race to the bottom who loses?

I had the unhappy task today of attending the funeral of my uncle. He died a couple of weeks ago aged 89 and packed a lot into those 89 years. One of the comments made about him was about his attitude to work-life balance. Now, bear in mind that he retired in the mid-1980s and […]

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Aardvark Marketing Consultants | Mind the gap

The gender pay gap should be everyone’s concern

The gender pay gap should be everyone’s concern

This blog is personal and it’s not my usual ‘marketing’ topic.  It is, however, about a major challenge facing many businesses – gender pay parity. The issues that we need to rectify are having a huge, detrimental, effect on our economy and productivity for women and for men. I think it’s sad that we still […]

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Aardvark Marketing Consultants | free business support for Worcestershire businesses

Could your business benefit?

Could your business benefit?

Gill Hutchinson of Aardvark Marketing Consultants Ltd has been providing businesses throughout the county with one to one business advice through the Worcestershire Business Accelerator programme. She and the other BizSmart core advisors are looking for more businesses to take part in this free programme in 2018. “The purpose of the Accelerator programme is to […]

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