Category Archives: Marketing

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing […]

Don’t just listen to us…

It is all too easy to say good you are at something, but backing up your statements can be another thing altogether. At Aardvark when we work with companies we always put together case studies, interview customers to receive honest feedback, and collate and utilise customer testimonials. Customer testimonials are important because they show us […]

I can say what I like…

I seem to hear this more and more often, usually by someone defending their right to communicate a point of view that a large number of people find offensive in some way. This week I was talking to a business owner who found a 1-star review had been placed on a well-known platform. On closer […]

SaaS is a raw deal

Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as you go’ system. Those of us who remember the old-fashioned way to purchase IT, when you bought a disk with your program for a fixed, upfront price that you downloaded onto your computer, are increasingly seen […]

In a race to the bottom who loses?

I had the unhappy task today of attending the funeral of my uncle. He died a couple of weeks ago aged 89 and packed a lot into those 89 years. One of the comments made about him was about his attitude to work-life balance. Now, bear in mind that he retired in the mid-1980s and […]

Double celebrations for Excellence in Innovation at Aardvark Marketing

Aardvark Marketing Consultants are celebrating winning two UK awards at this year’s Technology Innovators CV Magazine awards, building on their success in 2017 and 2016. Technology Innovators CV Magazine Awards have just announced the 2018 winners, with Aardvark Marketing receiving the Excellence in Marketing Management Services and the Social Media & Content Marketing Specialists. In […]

Are you struggling to keep up with social media changes?

Are you looking round at your competitors and seeing all their activity? Are you worried that you aren’t doing enough? Or maybe not doing the right things? These are genuine concerns. The world moves very quickly, it can be hard to keep up with the changing algorithms used by Google, and the shifts in behaviour […]

Competitive Advantage – Part 1

Competitive advantage ultimately comes down to two questions. How are you different? And does anyone care? In order to stand out from our competitors we need to be different, we don’t necessarily need to be dramatically different, but different enough to cause a potential customer to pick you over your competitor. If your difference is […]

Feast or famine?

Are you either too busy or too quiet? Do you find yourself struggling to keep up with the demand and then struggling to find new leads? Many other business owners are in the same position as yourself – the feast or famine cycle. But what can you do about it? Don’t despair, with our marketing […]

Do what you say

My last blog started with a discussion of IT malfunctions and it might have made me sound like a cross between a technophobe and a grumpy old man, but I hope I’m neither. I like innovation and I think I’m relatively quick to adopt new technology. What I don’t like is broken promises and unfortunately […]

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