Category Archives: Marketing

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

The team at Aardvark Marketing have again been recognised for their contribution to the UK marketing industry as outsourced marketing experts. The 2020 Technology Innovator Awards returns for its fifth year, allowing Corporate Vision magazine to reward those talented and dedicated individuals and firms working in this demanding sector for their innovation and excellence in […]

The road to recovery

How hackneyed the term ‘new normal’ sounds. Yet it is ill-defined. The economic picture has never been so mixed. Some sectors in healthcare or food & drink are booming, our hospitality industry is in lockdown / survival mode and other business sectors are somewhere on the spectrum in between. Many do not yet have a […]

Why are promotional products vital to any marketing strategy?

Promotional Products are seen to be a little like an old marketing tool. Used to get sales and clients by leaving gifts or to be handed out at trade shows. Promotional products are still a vital strategic promotional marketing tool to be used in a marketing campaign. In the age of the internet and technology, […]

“I have a voice”

Some of you may recognise this image, it’s from the 2010 film The King’s Speech, starring Colin Firth and Geoffrey Rush. The particular scene is the rehearsal for the Coronation where Lionel provokes George VI into shouting “I have a voice” to which Lionel calmly replies, “Yes you do.” In the […]

Keep calm and carry on

Coronavirus, flooding, stock market crash, Flybe collapse, Brexit trade negotiations … The New Year is less than three months old and already we are facing numerous challenges to our home and working lives. We probably all know someone who has been affected directly by these issues, whether their home has been flooded, they are having […]

Marketing 2020 style – keep it simple!

As we approach the beginning of a new decade, many people will be reflecting on the last 10 years and speculating what the 2020s will bring. In terms of marketing, I think we can be fairly confident that there will be further advances in technology, and more fragmentation of media, making it yet more complicated […]

Could simpler pricing grow revenue and profit?

How many business owners haven’t worried about the pricing of their goods and services? Not many, I think. We all know it’s a critical factor but are probably frightened of the consequences of getting it wrong. As a result of this fearfulness, we often play ‘safe’, whatever we think that is. It’s a subject that […]

Why Digital Marketing never gets off the MD’s To Do list

All MD’s know that an effective digital marketing funnel will generate more leads and more sales. Companies that invest in marketing funnels do better than those that don’t. If it was quick and easy to create, every company would have one. Why don’t they? Here’s 6 reasons why accomplishing something so simple is difficult in […]

Meet our co-sponsor Martyn Rees

We are proud to be sponsoring Mark Smith in his Mental Health Marathon as he takes on the Cambodian jungle later in the year. We are also delighted to be supporting Mark alongside some truly outstanding people… Martyn isn’t one for titles or formality. He’s the MD at County Building Supplies which has grown from [...]

Meet our co-sponsor, Ian Smith, Chair at Bishop Fleming

We are proud to be sponsoring Mark Smith in his Mental Health Marathon as he takes on the Cambodian jungle later in the year. We are also delighted to be supporting Mark alongside some truly outstanding people… Today I met a remarkable man. Ian Smith is chair of Bishop Fleming, the accountancy firm that has […]

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