Category Archives: Marketing

Aardvark Marketing Consultants Ltd | Increase average sale

Could simpler pricing grow revenue and profit?

Could simpler pricing grow revenue and profit?

How many business owners haven’t worried about the pricing of their goods and services?  Not many, I think.  We all know it’s a critical factor but are probably frightened of the consequences of getting it wrong. As a result of this fearfulness, we often play ‘safe’, whatever we think that is. It’s a subject that […]

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Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list

Why Digital Marketing never gets off the MD’s To Do list

Why Digital Marketing never gets off the MD’s To Do list

All MD’s know that an effective digital marketing funnel will generate more leads and more sales. Companies that invest in marketing funnels do better than those that don’t. If it was quick and easy to create, every company would have one. Why don’t they?  Here’s 6 reasons why accomplishing something so simple is difficult in […]

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Meet our co-sponsor, Ian Smith, Chair at Bishop Fleming

Meet our co-sponsor, Ian Smith, Chair at Bishop Fleming

We are proud to be sponsoring Mark Smith in his Mental Health Marathon as he takes on the Cambodian jungle later in the year. We are also delighted to be supporting Mark alongside some truly outstanding people… Today I met a remarkable man. Ian Smith is chair of Bishop Fleming, the accountancy firm that has […]

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Aardvark Marketing Consultants | It's easy to confuse our 'rational' brains

It’s easy to confuse our ‘rational’ brains

It’s easy to confuse our ‘rational’ brains

I spent a few hours today testing a virtual reality (VR) experience that has been built for one of our clients for a major trade show this summer by a specialist company in Birmingham. The project is highly confidential at the moment, but if you would like to know more, please contact me. Prior to […]

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Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list - expertise

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing […]

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Aardvark Marketing Consultants | I can say what I like...

I can say what I like…

I can say what I like…

I seem to hear this more and more often, usually by someone defending their right to communicate a point of view that a large number of people find offensive in some way. This week I was talking to a business owner who found a 1-star review had been placed on a well-known platform. On closer […]

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Aardvark Marketing Consultants | SaaS is a raw deal

SaaS is a raw deal

SaaS is a raw deal

Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as you go’ system. Those of us who remember the old-fashioned way to purchase IT, when you bought a disk with your program for a fixed, upfront price that you downloaded onto your computer, are increasingly seen […]

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