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All MD’s know that an effective digital marketing funnel will generate more leads and more sales. Companies that invest in marketing funnels do better than those that don’t. If it was quick and easy to create, every company would have one. Why don’t they? Here’s 6 reasons why accomplishing something so simple is difficult in […]
We are proud to be sponsoring Mark Smith in his Mental Health Marathon as he takes on the Cambodian jungle later in the year. We are also delighted to be supporting Mark alongside some truly outstanding people… Today I met a remarkable man. Ian Smith is chair of Bishop Fleming, the accountancy firm that has […]
I spent a few hours today testing a virtual reality (VR) experience that has been built for one of our clients for a major trade show this summer by a specialist company in Birmingham. The project is highly confidential at the moment, but if you would like to know more, please contact me. Prior to […]
Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing […]
I seem to hear this more and more often, usually by someone defending their right to communicate a point of view that a large number of people find offensive in some way. This week I was talking to a business owner who found a 1-star review had been placed on a well-known platform. On closer […]
Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as you go’ system. Those of us who remember the old-fashioned way to purchase IT, when you bought a disk with your program for a fixed, upfront price that you downloaded onto your computer, are increasingly seen […]
I had the unhappy task today of attending the funeral of my uncle. He died a couple of weeks ago aged 89 and packed a lot into those 89 years. One of the comments made about him was about his attitude to work-life balance. Now, bear in mind that he retired in the mid-1980s and […]