Category Archives: Marketing

Aardvark Marketing | BetaDen Cohort 4 showcase January 22

The Betaden showcase day is fast approaching

The Betaden showcase day is fast approaching

The eight entrepreneurs in  Cohort 4 celebrate finishing their nine-month accelerator programme for early stage technology businesses. You’re invited to share their success at this virtual event on Thursday, 20th January at 12 noon until 1.30. The founders are pitching  for a variety of support, including future investment,  industry partners and development opportunities. The live […]

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Aardvark Marketing | Does your marketing need to shift it's focus?

Does your marketing need to shift its focus?

Does your marketing need to shift its focus?

As we approach the end of another very challenging year, many businesses will be engaged in planning for 2022.  Marketers will be looking forward to 2022, setting new targets, building plans and setting up projects.  Of course, this activity always involves some reviewing of current and recent performance, and what is going on in our […]

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Aardvark Marketing Consultants | Gill and Chris Hutchinson, directors at Aardvark Marketing

Aardvark Marketing win UK Trusted Marketing Advisors award

Aardvark Marketing win UK Trusted Marketing Advisors award

Aardvark Marketing are pleased to announce that they have been recognised for the sixth year running with a Technology Innovator Award as UK Trusted Marketing Advisers. These awards recognise companies that are helping – in whatever way they can – to deliver change through innovation, expertise and creativity. Katherine Benton took a moment to discuss […]

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Aardvark Marketing Consultants | Pricing strategy

You paid how much for that makeover?

You paid how much for that makeover?

How much does a roll of wallpaper cost? No, it’s not a trick question. With so much debate in the media about the cost of redecorating a certain flat in London, I found my thoughts wandering to the subject of pricing strategy again. Here at Aardvark, we talk about pricing to almost every client we […]

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Aardvark Marketing Consultants | Ready for the economic bounce back?

Ready for the economic bounce back?

Ready for the economic bounce back?

The UK economy is set to bounce back into growth, with an average of independent forecasts for the UK Government at 4.3% for 2021 and 5.8% for 2022.1 Whether we experience a fast or medium paced recovery, the message is clear, business activity is now set to recovery and growth in the next 2 years. […]

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Aardvark Marketing Consultants | Betaden Cohort 4 applications now open!

Applications for BetaDen Cohort 4 are now open

Applications for BetaDen Cohort 4 are now open

BetaDen – Worcestershire’s commercial technology accelerator based at Malvern Hills Science Park – has opened applications for its fourth cohort of businesses. Early-stage technology businesses joining the nine-month accelerator in March 2021 will have access to a refreshed programme of support worth around £50,000, including 30 hours access to Worcestershire’s 5G test bed and guidance […]

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Aardvark Marketing Consultants | Technology Innovator awards 2020- Best Outsourced Marketing

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

The team at Aardvark Marketing have again been recognised for their contribution to the UK marketing industry as outsourced marketing experts. The 2020 Technology Innovator Awards returns for its fifth year, allowing Corporate Vision magazine to reward those talented and dedicated individuals and firms working in this demanding sector for their innovation and excellence in […]

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Aardvark Marekting Consultants | The road to recovery

The road to recovery

The road to recovery

How hackneyed the term ‘new normal’ sounds. Yet it is ill-defined.  The economic picture has never been so mixed. Some sectors in healthcare or food & drink are booming, our hospitality industry is in lockdown / survival mode and other business sectors are somewhere on the spectrum in between. Many do not yet have a […]

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Members of the Diamond Branded team

Why are promotional products vital to any marketing strategy?

Why are promotional products vital to any marketing strategy?

Promotional Products are seen to be a little like an old marketing tool. Used to get sales and clients by leaving gifts or to be handed out at trade shows. Promotional products are still a vital strategic  promotional marketing tool  to be used in a marketing campaign. In the age of the internet and technology, […]

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Aardvark Marketing Consultants | " I have a voice"

“I have a voice”

“I have a voice”

Some of you may recognise this image, it’s from the 2010 film The King’s Speech, starring Colin Firth and Geoffrey Rush.  The particular scene is the rehearsal for the Coronation where Lionel provokes George VI into shouting “I have a voice” to which Lionel calmly replies, “Yes you do.”         In the […]

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