Category Archives: Marketing

Aardvark Marketing Consultants | " I have a voice"

“I have a voice”

“I have a voice”

Some of you may recognise this image, it’s from the 2010 film The King’s Speech, starring Colin Firth and Geoffrey Rush.  The particular scene is the rehearsal for the Coronation where Lionel provokes George VI into shouting “I have a voice” to which Lionel calmly replies, “Yes you do.”         In the […]

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Aardvark Marketing Consultanrs Ltd | Keep calm and carry on

Keep calm and carry on

Keep calm and carry on

Coronavirus, flooding, stock market crash, Flybe collapse, Brexit trade negotiations … The New Year is less than three months old and already we are facing numerous challenges to our home and working lives. We probably all know someone who has been affected directly by these issues, whether their home has been flooded, they are having […]

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Aardvark Marketing Consultants | Marketing 2020 style - keep it simple!

Marketing 2020 style – keep it simple!

Marketing 2020 style – keep it simple!

As we approach the beginning of a new decade, many people will be reflecting on the last 10 years and speculating what the 2020s will bring.  In terms of marketing, I think we can be fairly confident that there will be further advances in technology, and more fragmentation of media, making it yet more complicated […]

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Aardvark Marketing Consultants Ltd | Increase average sale

Could simpler pricing grow revenue and profit?

Could simpler pricing grow revenue and profit?

How many business owners haven’t worried about the pricing of their goods and services?  Not many, I think.  We all know it’s a critical factor but are probably frightened of the consequences of getting it wrong. As a result of this fearfulness, we often play ‘safe’, whatever we think that is. It’s a subject that […]

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Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list

Why Digital Marketing never gets off the MD’s To Do list

Why Digital Marketing never gets off the MD’s To Do list

All MD’s know that an effective digital marketing funnel will generate more leads and more sales. Companies that invest in marketing funnels do better than those that don’t. If it was quick and easy to create, every company would have one. Why don’t they?  Here’s 6 reasons why accomplishing something so simple is difficult in […]

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Meet our co-sponsor Martyn Rees

Meet our co-sponsor Martyn Rees

We are proud to be sponsoring Mark Smith in his Mental Health Marathon as he takes on the Cambodian jungle later in the year. We are also delighted to be supporting Mark alongside some truly outstanding people… Martyn isn’t one for titles or formality. He’s the MD at County Building Supplies which has grown from [...]

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Meet our co-sponsor, Ian Smith, Chair at Bishop Fleming

Meet our co-sponsor, Ian Smith, Chair at Bishop Fleming

We are proud to be sponsoring Mark Smith in his Mental Health Marathon as he takes on the Cambodian jungle later in the year. We are also delighted to be supporting Mark alongside some truly outstanding people… Today I met a remarkable man. Ian Smith is chair of Bishop Fleming, the accountancy firm that has […]

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Aardvark Marketing Consultants | It's easy to confuse our 'rational' brains

It’s easy to confuse our ‘rational’ brains

It’s easy to confuse our ‘rational’ brains

I spent a few hours today testing a virtual reality (VR) experience that has been built for one of our clients for a major trade show this summer by a specialist company in Birmingham. The project is highly confidential at the moment, but if you would like to know more, please contact me. Prior to […]

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Are you sending the right message?

Are you sending the right message?

If you are going to the effort of designing, producing and implementing a multi-touch program, it is vital that the content of the touches is good. There is no point producing a whole touch program that solely says how great we are! Good content is essential to ensure that not only are you communicating with [...]

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Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list - expertise

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing […]

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