Category Archives: Sales

Aardvark Marketing Consultants | Gill Hutchinson with Woodrush year 10 students

Woodrush High students enjoy high pressure world of business

Woodrush High students enjoy high pressure world of business

Year 10 Business and Enterprise Day was a great success at Woodrush High School. The entire year group were ‘off timetable’ doing challenges as varied as crisis management, reviving a toxic brand and trying new ways of communication. The day kicked off with outside speakers. Simon Beckett spoke about his expanding business from farming to […]

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Aardvark Marketing Consultants | Gill Hutchinson is a Worcestershire Talking Head for Headturner Search

Aardvark Marketing Managers get results!

Aardvark Marketing Managers get results!

Aardvark Marketing Manager customers are celebrating some great success stories to get 2018 off to a cracking start. Our expert marketers design, deliver and project manage marketing activity for busy business owners, leaving them more time to concentrate on delivering great products and services. Beach Art Glass, who exhibited at the NEC Watch and Jewellery […]

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Why engagement is so important.

Why engagement is so important.

If you are in business the chances are you will be running some form of social media campaign. Social media can be a fantastic tool for your marketing, but, as with everything, it is what you do with it that counts. Take Facebook, for example. Many people spend hours on Facebook, trying to increase their […]

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Consistency is key to creating effective marketing

Consistency is key to creating effective marketing

Everyone is familiar with the feast and famine cycle that seems to afflict so many businesses. It can be difficult to manage, but understanding why it occurs is key to reducing it. The cycle comes about as follows; the business gets busier, we are forced to simply deal with the day-to-day needs of the customers, […]

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Aardvark Marketing Consultants | "Do. Or not do"

“Do. Or not do. There is no try.”

“Do. Or not do. There is no try.”

In the week that “the Last Jedi”, the new Star Wars film is released, I have unashamedly borrowed a quote from Yoda in one of the early films. The thought though was triggered by another excellent blog from Seth Godin , how does the ball know? where he talks about follow through. What both are really […]

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Aardvark Marketing Consultants | How to join the dots between sales and marketing

How to join the dots between Sales and Marketing – webinar

How to join the dots between Sales and Marketing – webinar

 The processes of sales and marketing can often overlap and it’s not always clear where different parts of the sales and marketing process fall. Who is responsible for each part of the  process? It helps to define exactly what marketing is and how it relates to “suspects” , “prospects” and customers. In this webinar  Gill Hutchinson […]

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Aardvark Marketing Consultants | Frustrated with poor marketing results?

“Marketing doesn’t work”

“Marketing doesn’t work”

We’re used to hearing from frustrated business owners about marketing. They may say “it’s just a waste of money”, “I’m not sure what works and what doesn’t” or ” I keep being sold ‘silver bullets’ that don’t deliver”. If your marketing activity isn’t generating enough quality leads to drive your business in the direction you […]

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Aardvark Marketing Consultants | Snatching defeat from the jaws of victory

Snatching defeat from the jaws of victory

Snatching defeat from the jaws of victory

Imagine this situation: Your biggest customer, on whom you depend heavily for sales and profit announce that they are going to review all their suppliers for the products and services you sell to them. However, you aren’t too worried as you are the biggest supplier, you have strong relationships and the last time they completed […]

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Aardvark Marketing Consultants | What's you 'more'?

What’s you ‘more’?

What’s you ‘more’?

In his 1989 book ‘The Seven Habits of Highly Effective People’, Steven Covey selects as his second habit ‘Begin with the End in Mind’. It’s one of my favourites, and I do try to adhere to it whenever I can. I sometimes paraphrase it as “work out where you want to go before you set […]

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Aardvark Marketing Consultants | Worcestershire Business Accelerator

Worcestershire Business Accelerator Programme

Worcestershire Business Accelerator Programme

De-Mystifying Growth Support and Grants in Worcestershire by Business Accelerator – event on Thursday 6th April This free event is being organised by Worcestershire Business Central and BizSmart. Covering “Everything You Wanted to Know about Business Growth Support and Grants Available to You and Your Clients in Worcestershire” it will bring together key people and information concerning […]

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