Category Archives: Webinars

Do you know your numbers?

One of the most frequently asked questions about running marketing campaigns, is "how many names do I need to put in?" Well that depends... We start with a number of names and we feed them through our multi-touch campaign, producing at the end a certain number of customers. In the beginning, if we have never [...]

What you put in…

It's the quality of the data that you put in that determines how effective your touch program is. You could have the best touch program on the world, but if you fill it full of suspects who are in the wrong geographical area or are outside your budget, or entirely off-profile your conversion rate will [...]

Delivering a great multi-touch campaign

A multi-touch campaign requires thought. In reality everything requires thought, but sometimes when we are busy it is all too easy to simply think "that'll do." Going too far the other way doesn't work either. Getting stuck in the "it has to be perfect" mentality can cause paralysis. The advantage about working with us, is [...]

Are you sending the right message?

If you are going to the effort of designing, producing and implementing a multi-touch program, it is vital that the content of the touches is good. There is no point producing a whole touch program that solely says how great we are! Good content is essential to ensure that not only are you communicating with [...]

How is your relationship?

All relationships go through phases and the relationships we have in our sales process are no different. Like all relationships these go through good and bad times, but as long we continue communicating and being clear about what we both need, our relationships will flourish. The beginning of our sales process is a little like [...]

Making the most of your marketing machine

Once you have designed your multi-touch plan, created the touches you are nearly ready to begin. But who are you targeting? The quality of your data is crucial in determining the success of your campaign. Finding the people who might be interested in your product or service is necessary to ensure that you are putting [...]

What is a touch?

In our last blog we discussed the magic number of touches that you need in your marketing campaign. The magic number is twelve touches. But, what is a touch? A touch is any piece of marketing communication that you send to your prospect. It can be a variety of things; a LinkedIn connection, an email, a [...]

What’s the magic number?

So, you are designing your multi-touch marketing program, you have created some really first-class content that is informative and engaging and has been designed to show you to be a leader in your field. You have then used this content across a variety of media, perhaps you have created a flyer, or a video, or [...]

So what are the 5 challenges?

In our last blog we spoke about the research done by Frost and Sullivan that showed that all businesses faced the same 5 challenges with their marketing. But what are these challenges? The first is proposition, which basically means that you are struggling to effectively convey to your customers what you do and how you [...]

We are all in the same boat

One of the things that we hear when we discuss marketing with different people, from different industries is this: "but you don't know anything about my industry." This may very well be true, though we have worked across an impressive range of industries over the year. But the real answer to this is it doesn't [...]

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