30th October 2017
“Marketing doesn’t work”
We’re used to hearing from frustrated business owners about marketing. They may say “it’s just a waste of money”, “I’m not sure what works and what doesn’t” or ” I keep being sold ‘silver bullets’ that don’t deliver”. If your marketing activity isn’t generating enough quality leads to drive your business in the direction you want, or at the speed that you want to get there, help is at hand from the experts at Aardvark Marketing.
It’s not just the lack of tangible marketing results that annoys business owners. Most are too busy to find the time to implement decent quality marketing on a regular, consistent basis. This means marketing is ‘fitted in’ around the other needs of the business, typically delivering products or services, selling, finances, IT or people issues. Because marketing is never as urgent as these issues, it tends to get done on the infrequent occasions when there is an unexpected lull in other business activity. Aardvark believe marketing success comes when you stick to the 2 C’s in Success – consistent and continuous marketing.
There are usually 2 routes a business owner will take to fix their marketing frustration. Option 1 is to hire a junior and option 2 is to pay an agency. Let’s look at both choices in more detail.
Hire a junior marketing executive who may understand more about digital marketing and social media but who struggles to set the marketing direction because they’ve not had enough (if any) experience of marketing and business strategy. This option means that more gets done and the company looks ’busier’. The website pages get a review, a new brochure is produced and the number of connections and posts on social platforms increase. However, often this doesn’t result in the tangible increase in sales that the business owner expected for the increased payroll costs incurred. There is never any shortage of activities to spend marketing time and money on – picking the right ones is the tricky bit!
Option 2 is to pay a marketing agency to take away the day to day hassle of running your marketing activity and hope that fixes the problem. Again, new campaigns will be implemented but there is often a lack of accountability and sales revenues do not always improve as fast as the marketing spend. At Aardvark we’re advocates of avoiding splashing the cash.
So is there an option 3?
Here at Aardvark we’ve had years of experience working with small business owners and managers and understand the need to get more bang for your marketing buck. We’ve come up with a third solution – our outsourced Marketing Manager. Here’s our commitment to customers:
- Unlike a marketing agency, we’re ‘on your side’ and an integral part of your team
- We’ll work with you to set the right marketing strategy
- We’ll implement it effectively (on time and on budget)
- We’ll measure and monitor results and explain these to you at our regular report meetings
- We’ll agree exactly what we will do and what results you will get for the next 3 months
- We do all the project management to reduce your workload
- We ask only for a 3 month commitment with no nasty long term contracts
- We’re flexible, affordable (packages start at £300 per month) and we’ll improve your marketing to generate more, better quality sales leads.
With the Aardvark Marketing Manager option, you’ll see real change – more leads, sales and positive ROI within 6 months.For a confidential chat about addressing your marketing challenges, please contact Gill Hutchinson at Aardvark Marketing on 0121 222 5743 or email firstname.lastname@example.org.