12th October 2018
Successful selling – part 1
Successful selling needs good marketing, and part of good marketing is ensuring that the right message is delivered to the right people. These people are your ideal customers, and tracking them down will help you to secure those sales.
You will have a picture of what your ideal customer looks like. There are markers which we look for in our on profile customers, these may be traits such as location or turnover. However there are a number of soft traits which may be as important as the more obvious ones.
An ideal customer not only represents the business that you may do with them, but also opens up the possibility of referrals, so time spent on targeting your on profile customers, may reap continuing benefits.
Do you get on with your customer? This may seem like something that you needn’t consider, but having a good working relationship with your customers is one of the important soft traits we consider when building an on profile customer picture. At Aardvark Marketing we understand the importance of a good working relationship, based on mutual respect. We need to be confident that our clients understand their industry, just as we need them to respect our knowledge.
Terms of payment are another area which could be included in your on profile customer picture. If the terms of payment offered are too long, it could lead to cash flow problems, and it may have been better for you, simply not to have taken on that customer.
If you are struggling to identify your ideal customers and would like some more advice, contact us today to arrange a face-to-face meeting. Call us on 0121 222 5743
Or to learn more about the art of successful selling, click below to watch our video on the subject.