10th August 2018
Suspect or prospect?
Unsure whether you have enough suspects or prospects? Or are you not entirely clear about what suspects and prospects are?
A suspect is a person who could possibly buy your product or service. You don’t know if they will, but they are a rough fit for your business. They are a possibility.
A prospect is someone who you have identified as having pain points which your product or service could solve. Hopefully you are communicating in some way with your prospects.
If you have ongoing communication with your prospects, you can ensure that you are the person they turn to when they are ready to buy. People don’t buy when you want them to buy, they buy when they want to buy. Your marketing needs to make sure that you are the person they think of when they make the decision to buy.
Multi touch marketing is an efficient way to remain engaged with your prospects. If you are struggling to manage your marketing why not take a look at our marketing manager service.
For a confidential, no obligation discussion about your marketing, call us now on 0121 222 5743
Watch the video below to learn more about suspects and prospects.