The UK economy is set to bounce back into growth, with an average of independent forecasts for the UK Government at 4.3% for 2021 and 5.8% for 2022.1 Whether we experience a fast or medium paced recovery, the message is clear, business activity is now set to recovery and growth in the next 2 years.
For many SME’s, this means they could be working at or near capacity in the near future, as areas of the economy that have been under COVID restrictions are allowed to open and the predicted consumer spending boom begins as people who have accumulated savings in liquid bank deposits during lockdown spend once more.2
During the ups and downs of the last year, the majority of Aardvark Marketing clients have continued their marketing even when times were tough. These businesses have either grown or are ready and waiting to take advantage of the easing of restrictions. If your business stopped marketing activity or reduced it drastically to survive the pandemic, now is the time to put plans in place or risk getting left behind your nimbler, better prepared competitors.
If you are planning to expand rapidly in the spring or summer this year, now is the best time to get activity plans in place. Aardvark Marketing can help with planning and implementing great marketing activity to get your business into a stronger competitive position in 2021. Whether you need someone you can trust to help you design the strategy and plan activities or you’d like us to do all your marketing activity as your outsourced marketing department, now is a good time to take the first step. Pick up the phone and talk to Gill or Chris on 0121 222 5743 or email info@aardvarkmarketing to arrange a convenient time for a meeting.
- HM Treasury Forecast for the UK Economy: a comparison of independent forecasts. ISBN: 978-1-911680-44-4 https://assets.publishing.service.gov.uk/
- Bank of England Monetary Policy Report February 2021