Tag Archives: BetaDen

Aardvark Marketing Consultants | BetaDen Cohort 3 showcase invitation

Invitation to Betaden showcase on 18th March

Invitation to Betaden showcase on 18th March

 

 

 

 

 

The eight entrepreneurs in  Cohort 3 finish their nine-month accelerator programme for early stage technology businesses. You’re invited to share their success at this virtual event on Thursday, 18th March. The founders are pitching  for a variety of support, including future investment,  industry customers and development opportunities. The live stream will showcase innovation in action through seven minute pitch decks followed by a live and interactive Q&A at the end of the presentations. You are cordially invited to take part, simply click on the link below to reserve your place.

Book your place here

The businesses taking part are offering exciting new solutions in the following specialisms: Blockchain, PropTech, Drone Technology, App Technologies, Health Tech, Fintech and Software debugging solutions.

Each business has has an exciting 9 months at BetaDen, developing their  products and services and making the most of new commercial opportunities. Their enormous progress is testament to all their hard work and commitment during a time of unprecedented business disruption.

BetaDen is based at Malvern Hills Science Park, Successful participants on the next cohort start in March and will enjoy a programme of support worth around £50,000 including 30 hours of access to Worcestershire’s 5G test bed.

Gill Hutchinson of Aardvark Marketing is the specialist Technology Marketing Mentor on the BetaDen program.

Aardvark Marketing Consultants | BetaDen cohort 3 showcase

Aardvark Marketing Consultants | Merry Christmas from the Aardvarks

Merry Christmas from the Aardvarks

Merry Christmas from the Aardvarks

Phew – what a year!

In extraordinary times we have been very grateful for the continued support from our clients, suppliers, referrers and wider business network – thank you everyone! On a personal note, I’ve loved helping people unfamiliar with online meetings to get connected and virtual meetings with colleagues, friends and neighbours have been a great way to connect and support each other through this tough year.

New clients this year have included those in Worcestershire’s IT and Tech accelerator, Betaden. We’ve been privileged once again to be recognised as UK’s Best Outsourced Marketing  Company winning a Technology Innovator award for the fifth consecutive year.

We’ve continued to support our chosen charity, the Worcester Foodbank, and I know many of you enjoyed the Business Community Carols from All Saints which supported this essential local service.

Next year will continue to bring fresh challenges for businesses of all shapes and sizes, so please get in touch for a free initial consultation if you are contemplating changing course and would appreciate our advice.

Wishing you all a safe and happy Christmas and a successful New Year 2021,

Gill and Chris Hutchinson
Aardvark Marketing Consultants | Merry Christmas from the Aardvarks

Aardvark Marketing Consultants | Steatite joins BetaDen as industry partner

Steatite joins BetaDen as an industry expertise partner

Steatite joins BetaDen as an industry expertise partner

Steatite is delighted to announce that it is to work with Worcestershire’s commercial technology accelerator, BetaDen as an industry expertise partner for its fourth cohort of business.

BetaDen is based at Malvern Hills Science Park, midway between Steatite’s computing and communications facilities. Cohort 4 is a nine-month accelerator programme for early stage technology businesses. Successful participants will have access to a programme of support worth around £50,000 including 30 hours of access to Worcestershire’s 5G test bed. The application process is now open and the programme will begin in March 2021.

As a global provider of cutting-edge bespoke technology within the computing, communications and power sectors, Steatite has invaluable expertise and will be providing mentoring support to the cohort 4 members for the duration of the programme. The company is particularly looking forward to helping drive forward emerging technology with a particular focus on edge AI systems, remote monitoring and sensing, image processing, robotic automation, and self-organising sensor networks.

Matthew Richards, Managing Director of Steatite comments: “BetaDen has supported 22 early stage technology businesses to date, helping to develop successful routes to market, creating new jobs, and securing hundreds of thousands of pounds of investment. As BetaDen enters its 3rd year, we are proud to be offering our support and experience as an industry expertise partner for the upcoming cohort 4 programme. The objectives of BetaDen, Steatite, and no doubt the successful cohort 4 participants are aligned. New tech ideas today are tomorrow’s SMEs.”

Linda Smith, founder and CEO of BetaDen, said: “In Steatite, we’re delighted to welcome an industry partner who can offer cohort members the benefit of their unrivalled experience and connections in the field of high-value add manufacturing, in particular computing, secure communication systems and antennas. With our focus on 5G, Industry 4.0, Artificial Intelligence, Internet of Things and Robotics for applications across a range of industrial supply chain markets for Cohort 4, Steatite’s expertise will be invaluable to Cohort members looking to develop their technologies in these areas.”

Aardvark Marketing Consultants | Betaden Cohort 4 applications now open!

Companies interested in applying for BetaDen cohort 4 can visit www.beta-den.co/apply-now/ and most submit their application by Friday 18 December. Short-listed applicants will be invited to interview in early 2021, with successful applicants joining BetaDen in March 2021.

Gill Hutchinson of Aardvark Marketing is the Technology Marketing mentor at Betaden

Aardvark Marketing Consultants | Betaden Cohort 4 applications now open!

Applications for BetaDen Cohort 4 are now open

Applications for BetaDen Cohort 4 are now open

BetaDen – Worcestershire’s commercial technology accelerator based at Malvern Hills Science Park – has opened applications for its fourth cohort of businesses.

Early-stage technology businesses joining the nine-month accelerator in March 2021 will have access to a refreshed programme of support worth around £50,000, including 30 hours access to Worcestershire’s 5G test bed and guidance from industry partner Steatite, part of Solid State Plc. Cohort 4 members will also benefit from a £10,000 proof of concept grant, mentoring from BetaDen’s handpicked team of commercial and technology experts and office space in Malvern Hills Science Park site.

Linda Smith, founder and CEO of BetaDen, said: “BetaDen recently celebrated its second birthday and, to date, has supported 22 early stage technology businesses, helping them develop successful routes to market, secure hundreds of thousands of pounds of investment and create news jobs in that time. “Building on that experience, we have honed the programme for Cohort 4, focusing even more on our unique access to Worcestershire’s 5G test bed and making ever greater use of our industry networks. In Steatite, we’re delighted to welcome an industry partner who can offer cohort members the benefit of their unrivalled experience and connections in the field of high-value add manufacturing, in particular computing, secure communication systems and antennas. Its expertise will be invaluable to Cohort members looking to develop their technologies in these areas.”

BetaDen is unique in the technology sector, both in terms of the value of the support package it provides and the fact that cohort businesses do not need to surrender equity in their businesses to access this accelerator. As well as providing support to early-stage businesses, it also creates opportunities for established businesses to develop technology-based ideas within the accelerator, effectively supporting in-house R&D activity.

Linda continued: “As we open applications for cohort 4, we are focusing our attention on companies developing new and emerging technologies in key areas: 5G, Industry 4.0, Artificial Intelligence, Internet of Things and Robotics for emerging applications across a wide range of industrial supply chain market places.”

 

Aardvark Marketing Consultants | Betaden Cohort 4 applications now open!

 

 

 

 

Companies interested in applying can visit www.beta-den.com for further information and must submit their application by Friday 18 December. Short-listed applicants will be invited to interview with our advisory board in early 2021, with successful applicants joining Cohort 4 in March 2021.”

Gill Hutchinson of Aardvark Marketing is the Technology Marketing mentor at Betaden

Aardvark Marketing Consultants | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

The third cohort are being welcomed into Worcestershire’s specialist Technology business accelerator, BetaDen, based at the Malvern Hills Science Park. Amongst the new mentors appointed will be Gill Hutchinson of Aardvark Marketing. Her brief is to provide support as a Technology Marketing specialist.

Aardvark Marketing | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

 

 

 

 

 

Gill has wide experience of working with tech start-ups having recently clocked up 3 years coaching in the Nat West Entrepreneur Accelerator in Birmingham. In Worcestershire she has coached and mentored entrepreneurs on the Women2Web and the Worcestershire Accelerator programs and  many businesses through the Manufacturing Growth and Growth Accelerator schemes.

“I’m very much looking forward to working with these exciting new entrepreneurs, which are a mixture of small technology and start-up businesses” says Gill.  “The products and services are all developing exciting new uses of Artificial Intelligence and innovative software applications, which mean a variety of marketing challenges to be overcome for them to be successful”.

BetaDen applicants must get through a rigorous selection process to attain a place on the 9-month program, with over 100 entries made for this intake of just 8 coveted places. Linda Smith, Founder and CEO of BetaDen said: “We were thrilled with the quality and aspiration of applicants that applied to join our third Cohort program. It was clear when sifting through the applications that Worcestershire’s network is fast becoming a hotbed for emerging technology talent.”

Aardvark Marketing Consultants Ltd | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

 

 

 

 

The arrangements at BetaDen have had to undergo some alterations to make the site Covid-19 secure, however the start of the program hasn’t been delayed and both businesses and mentors are keen to get started.

If your business could benefit from specialist marketing support call Aardvark Marketing on 01905 885 285 or contact us .