We’re in a golden age of marketing segmentation and automation. Marketers are benefiting from being able to personalise marketing […]
Big data
Big data – what should the average business know?
Analytics and Big Data – the terms are out there and run off the tongues of techno-geeks and many […]
9/10 consumers don’t understand
Consumers are worried about the collection and use of their personal data by business. That’s confirmed by the latest […]