Tag Archives: Brexit

Aardvark Marketing Consultanst | advisor team fro Brexit readiness

Free business support – get your business ready for Brexit

Free business support – get your business ready for Brexit

Worcestershire business owners are being encouraged to access free advice to help them prepare to leave the EU. Business owners need to know and plan for changes that could happen whether the UK leaves with a new EU trade deal or in a no deal situation at the end of the transition period on 31st December 2020. Businesses can book an individual appointment in January, February or March 2020 with a specialist business advisor from Aardvark Marketing Consultants.

Advice will include tax changes in tariffs, VAT and duty payments, changes that will affect their current customers or current suppliers, new regulation implications for travel, exhibiting at trade fairs outside the UK, service delivery and changes for employees who may need to apply for UK settlement status. Businesses may also want to explore potential new opportunities for trade after we’ve come out of the European Union. All the advisors are experienced at running small businesses themselves, so understand the challenges such as shortage of time and resources faced by business owners when having to change their systems and processes.

Aardvark Marketing Consultants | Free business support to get your Worcestershire business ready for Brexit




“The majority of Worcestershire businesses still need to consider what the effects will be of the new trading environment and put some contingency plans in place” say Gill Hutchinson, director at Aardvark Marketing. “ Every business operates in different ways, so these individual sessions are designed to make sure each business owner is aware of the potential complications affecting their business and allow them to plan accordingly. This will help them get ready for exit from the EU at the end of this year and thrive in the new economic environment”.

Steve Parker, another of the advisor team added “I am looking forward to sharing some of my 35 years’ experience creating opportunities worldwide, to help companies  that want to achieve success both in Europe and globally, this year and  beyond.”

There are also free group training sessions organised through Worcestershire Business Central. You can book these through the Worcestershire Business Central website here. Kevin Aisbitt, Growth Hub Manager for Worcestershire Business Central, said: “It is paramount for us to support local businesses through the practicalities of the UK leaving the European Union. I urge all businesses to attend to ensure that their business is prepared for any eventuality of Brexit.”

If your business could benefit from a free, bespoke  support session, act now and book your  appointment on https://brexitready.me/


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Aardvark Marketing Consultants | A 'hope strategy' isn't enough

A ‘hope strategy’ isn’t enough

A ‘hope strategy’ isn’t enough

Whatever your political persuasion, there is now growing evidence that the business community is reacting to the result of the Brexit referendum.
•    The National Institute of Economic and Social research (NIESR) says the country has a 50/50 chance of a recession with growth likely to be around 1.7% overall for 2016. Business managers are letting the political and financial uncertainty affect their immediate spending and investment decisions.
•    The Bank of England has today announced that UK interest rates will be reduced to just 0.25%.
•    The CBI’s latest quarterly survey of SME’s shows that pessimism rather than optimism is the order of the day, although some firms report orders as being stable.  New plant and machinery orders and hiring decisions seem to have been put on ice for the moment. In the same report the lower pound seems to have the opposite effect on manufacturers who are exporting and able to take advantage of the weaker pound.
•    Earlier this week the Markit/CIPS manufacturing purchasing managers’ index also suggested activity is slowing down.
Whilst uncertain times are not always good news, for some companies the current economic outlook represents an opportunity. Here at Aardvark we know that many SME’s approach their sales and marketing activity without a plan and a well-thought out strategy in place. Marketing can be a seemingly ad-hoc activity done when the manager responsible finds some free time in the diary. An email newsletter here, an occasional revision of a few website pages, perhaps they will try a new business expo for the first time or test out Google ads to give them a short-term boost in enquiry numbers. This can often result in frustration when the business receives leads and enquiries in the same haphazard pattern, with very little predictability in results and the quality of these enquiries can sometimes be poor. We call it the ‘feast and famine’ pattern.
If your sales and marketing activity isn’t delivering the business growth you desire, particularly when your customers are questioning every purchasing decision, perhaps it’s time for a different approach. Ditch the ‘I hope it works’ strategy. Try a planned and systematic strategy instead. One that thinks about which customers to target, the frequency of your approach and the messages they receive.
Is your current engagement with your target audiences building enough trust to counter the current economic uncertainties? If so, 2016 will be a great year. If not, you could try a confidential chat with us to see if a new approach is worth considering. Why not ask us about an EU funded business support grant whilst one is still available?

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