Tag Archives: building customer relationships

How is your relationship?

How is your relationship?

All relationships go through phases and the relationships we have in our sales process are no different. Like all relationships these go through good and bad times, but as long we continue communicating and being clear about what we both need, our relationships will flourish.

The beginning of our sales process is a little like dating, we are in the getting to know each other process. We are building trust, exchanging information, we keep up an on-going contact as we build our relationship together.

After a while, the time is right, and down we go on one knee, for the engagement. This is the where the actual sale takes place. It shouldn’t be a long or hard process if your dating has gone well. You shouldn’t still be having to sell yourself when you are down on bended knee, you should be fairly confident they are going to say yes!

And they lived happily ever after…So ends all great fairy tales, but happily ever after requires work. Don’t win your customer and then forget to look after them. Don’t be so relieved the girl said yes, that you forget to carry on being nice and kind. Maintaining customers is always cheaper then finding new ones, make sure you continue to give them a reason to stay with you. Don’t behave in such a way that you make them leave. Good customer service will always help your retention.

If you are struggling with any part of this process, we can help. Good marketing will ensure that you build good relationships with your clients, making sure that your message and communication is clear and that you are building relationships that will last. We can design and deliver tailor-made marketing packages for you, take a look at our marketing manager service. Or pick up the phone today and call us on 01905 885 285

Take a look at the video below to learn more about how relationships change throughout your sales process.

Handwritten letter

Genuine communication in a virtual world

Genuine communication in a virtual world

As marketers in today’s virtual world it can be all too easy to get swept away into the virtual sea of online communication.

Don’t get me wrong, online marketing is brilliant, creating relationships with our clients through social media is important. But, we must remember that it is still no substitute for reality. I would always remember the company that gave me a cake and indeed would tell my friends. A picture of a cake on a company’s social media feed might make me smile, might make me hit “like” but there the engagement would stop.

As marketers our job is about building relationships. We have moved away from simply shouting out to the world that our product is the best and have moved towards engaging our customers in conversation so that we remain in their minds. There are many forms of media available these days, and as our technology expands I’m sure there will be new ones becoming available. To a certain extent we have to select the media that our customers are most happy with, after all we want to make it easy from them to engage with us. However with the diversity of choice available we sometimes forget one of the oldest forms of interaction – the letter.

A handwritten letter inspires emotions in a way that updating a Facebook status cannot hope to touch. Don’t be fooled into thinking that we have gone past the age of the letter. A letter represents the time and thought that has gone into it. Cake, of course, would top everything, but a handwritten letter would stay in my mind long after the cake had gone.

To find out more about how mixed media marketing can help your business why not give us call on 0121 2225743,  or send us an email to gill@aardvarkmarketingconsultants.co.uk or listen to our webinar, ” Multi-Media Marketing”

Happy marketing!