Tag Archives: communication

Clear communication prevents confusion…

Clear communication prevents confusion…

Communication is so important. In life as well as in business. It is vital to make sure that you, the seller, and the buyer, both understand what you are providing, and what the buyer wants. It is not too late to ask for clarification. It is better to be absolutely sure that what you are selling is what your buyer wants, than to end up in a confused situation where the buyer feels that they have been mis-sold something.

Avoid jargon – make sure you have accurately described what you are selling. It is all too easy to get carried away in the actual selling process and promising more than you can deliver. In general, people don’t mind if you, or your product or service can’t do something, as long as they know. What people dislike, and what will cause them to inundate the internet with bad reviews is feeling that they were mis-sold something.

Make sure your buyer understands what they are getting. Often you will have explained your product or service honestly and clearly, but the buyer may have misunderstood, or misinterpreted. It is worth taking a little more time to thoroughly check that the buyer understands rather than face the later backlash if the buyer was confused.

Many arguments or confrontations are simply caused by lack of understanding or lack of clarity. Make sure your communication is clear. Where possible have a phone call or face-to-face meeting and then follow up with an email confirming the points that you have discussed.

If you are struggling with providing your sales teams with good quality leads, why not invest in some first class marketing? Contact Aardvark Marketing Consultants today on 0121 222 5743 to review your marketing.

To learn more about successful selling, take a look at the video below.

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Aardvark Marketing Consultants Ltd | If a picture paints a thousand words

If a picture paints a thousand words …

If a picture paints a thousand words …

Aardvark Marketing Consultants | If a picture paints 1,000 words

… then these photos will save you reading to the end!

On the left is a photo I took with my iPhone.  On the right is the same subject photographed by Bjorn Ewers, a professional photographer based in Berlin.  I think my photo is OK, but his definitely has more ‘wow’.

This week I have been in Germany with Bjorn at three photo shoots for one of my clients.  Monday and Wednesday were spent in their factories and Thursday in the studio.  It’s an expensive exercise for the client, a great deal of consideration was given to the decision and a lot of time has been spent planning the three days with the factories and the photographer to get the best possible result.

The previous week my daughter who is a musician had some photos taken at a local studio for her website and the photographer produced some great images that will really enhance the web pages.

I have already seen some of the unedited shots from this week and they are fantastic.  A good photographer can look at something we see every day and know that with the right lighting, angles and zoom it can look really special.

Great pictures have the power to grab our attention, engage us, make us curious and in a world where there is so much fighting for the attention of the people we want to reach this is a vitally important tool.

It can be tempting to buy a low-cost library image or take out your smartphone and snap away, and there are occasions when this is completely justified.  But when you need an image to stand out from the crowd, communicate more powerfully than words alone can manage, and stand the test of time, it’s well worth talking to a professional.


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