So, you are designing your multi-touch marketing program, you have created some really first-class content that is informative and engaging and has been designed to show you to be a leader in your field. You have then used this content across a variety of media, perhaps you have created a flyer, or a video, or put together a series of emails for your campaign. But how many touches should you do?
There is a magic number. This number has been reached by research carried out in the US and in the UK. It is based on when a sale happens in a B2B relationship, and how many points of contact have happened before the “yes.” The magic number is twelve.
So, when you are designed your multi-touch program you need to bear this in mind. Obviously, you will have some quick wins, and you will have some customers who take twice as long as this to come to fruition, but as a basis on which to build your campaign twelve is ideal.
These touches don’t have to all be very elaborate, they can be as simple as a LinkedIn connection, but together they become very powerful. It takes people a while to become used to you, to trust you, before they will even consider buying from you. Taking the time to work through your multi-touch program will enable your prospective clients to accept you, trust you, and ultimately buy from you.
There are quick fixes that can be made, but in the long run it is better to build a good marketing program that will deliver you a steady flow of good quality leads, who are poised to buy. If you are struggling to either devise a long-term marketing program or to implement it, why not take a look at our marketing manager package? Or to arrange your meeting today call 0121 222 5743
If you would like to learn more about multi-touch marketing please watch the video below.