Tag Archives: Gill Hutchinson

Aardvark Marketing Consultants | The Connection supports University Hospitals Birmingham Charity (UHB Charity)

The Connection supports University Hospitals Birmingham Charity (UHB Charity)

The Connection supports University Hospitals Birmingham Charity (UHB Charity)

The Connection encapsulates the concept of the world as one community and a vision of hope for the future. Its creator, Luke Burton, has invited the University Hospital Trust Charity to be a partner for the Broadway Plaza installation in Birmingham which is the first across the globe.

Aardvark Marketing Consultants | UHB charity logo

 

 

 

The Connection project is focused on building a strong and unified foundation for a harmonious future. It aims to promote a positive and optimistic connotation for the term, ‘wall’ as  each individual brick is integral to the making of a strong and an undaunted wall,.

University Hospitals Birmingham Charity (UHB Charity) is proud to be the official charity for four local hospitals namely the Queen Elizabeth Hospitals Birmingham Charity, Heartlands Hospital, Good Hope Hospital and Solihull Hospital. We exist to support patients, their families and staff across our four hospitals sites by providing those added extras which cannot be funded by the NHS. This includes state of the art equipment not normally found in NHS hospitals, additional facilities, cutting edge research and patient comforts which make a big difference to a patients’ stay in hospital.

Aardvark Marketing Consultants | Thank you NHS banner

 

 

 

 

 

“We are incredibly grateful to modern sculptor Luke Burton and his team for choosing UHB Charity as a local charity beneficiary for the eagerly anticipated installation and unveiling of ‘The Connection’” says Fundraiser and Communications Manager Laura Power. “I think I can speak for everyone when I say we have so missed events like this over the past 18 months during the pandemic and we are thrilled that the installation will enable UHB Charity to continue to support our NHS Superheroes and our patients and families during this time.”

Aardvark Marketing Consultants | Knitted support banner for UHB charity

 

 

 

 

The public can support their local Birmingham Hospitals as they sponsor a ‘brick’, which will be personalised with their name or special chosen message. The first installation will be at Broadway Plaza in Birmingham. To take part, visit www.theconnectionworldwide.com. To find out more about the university Hospitals Birmingham Charity  please visit their website, https://www.hospitalcharity.org.

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on FacebookInstagramTwitter or LinkedIn.

 

 

Aardvark Marketing | The Connection supports The Salvation Army Lifehouse in Birmingham

The Connection supports The Salvation Army Lifehouse in Birmingham

The Connection supports The Salvation Army Lifehouse in Birmingham

Luke Burton, the artist behind The Connection project, has a vision that the project will connect people of all ages and backgrounds, starting here in Birmingham and spreading out across the globe. The project is all about hope and supporting local charities with their vital community work.

The Salvation Army is perhaps best known for its work supporting people who are experiencing homelessness, poverty, and those suffering with addictions. Much of that work is done through their residential services, known as Lifehouses, providing over 3,000 places a night.

Aardvark Marketing | The Salvation Army

 

 

 

 

 

 

Lifehouses are much more than just a place to stay. They are places of safety and support for the homeless, in the heart of their local community. People can access support with housing issues, employment, debt problems, training, spirituality, loneliness, addiction, or mental health. Many of the programs involve volunteers who provide a whole variety of activities, for example cooking, art or gardening classes. Residents build the confidence and skills to look forward to a much more positive future.

Aardvark Marketing | The Connection Worldwide is supporting the Salvation Army

 

 

 

 

 

“We are very excited to be involved with The Connection says Ross Newton, the Community and Events Fundraiser at The Salvation Army. “It is vital that we maximise our resources to help people who have nowhere else to turn to, donations made to this project really will help those in need.”

Aardvark Marketing | The Connection is supporting The Salvation Army Lifehouse

 

 

 

 

 

The public can support their Birmingham Lifehouse as they sponsor a ‘brick’, personalised with a message or name, and donate to the Salvation Army at the same time. The first installation will be at Broadway Plaza in Birmingham. To take part, visit www.theconnectionworldwide.com. To find out more about the Salvation Army Lifehouse projects please visit their website, https://www.salvationarmy.org.uk/homelessness/lifehouses

Aardvark Marketing | The Connection supports The Salvation Army Lifehouse in Birmingham

 

 

 

 

 

Let’s Connect!

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on FacebookInstagramTwitter or LinkedIn.

To join us for the launch at Broadway Plaza on 14th October, please reserve your free Eventbrite ticket here

Aardvark Marketing Consultants | Dreams and Wishes charity and The Connection at the Houses of Parliament

The Connection supports Dreams and Wishes charity

The Connection supports Dreams and Wishes charity

The first piece of the largest work of art, The Connection Worldwide, is to be placed at Broadway Plaza in Birmingham. The official unveiling of the mini installation will be on Thursday, 14th October. Originally planned for launch in 2020 the project has been delayed because of Covid restrictions. Dreams and Wishes first announced their official partnership with The Connection when they were presented with an engraved stainless steel brick at the House of Commons by Sir Lindsay Hoyle and sculpture Luke Burton in January last year.

Aardvark Marketing Consultants | The Connection and Dreams Wishes charity at the Houses of Parliament

 

 

 

 

 

 

 

Dreams and Wishes founder Tony Curtis MBE confirmed “we are so happy to be involved in this project with Luke Burton. The Connection Worldwide will be an amazing piece of art. The public support for The Connection will help us make the lifelong dreams and wishes of more seriously ill children and their families across the UK come true.”

 

 

 

 

 

 

 

This wonderful charity exists to provide support and build lasting memories for children and their families when they are at their most vulnerable. Often life-threatening illnesses involve many hospital stays and painful treatments which can mean a loss of their ‘childhood’, something the rest of us take for granted.  Dreams and Wishes are a dedicated and experienced team of ‘fairy godmothers’, making wishes come to life and putting #SmilesOnFaces. They fulfil these childrens’ unique dreams, which could be meeting a favourite TV star, a visit to a theme park, a flight in a helicopter or just having their own playhouse in the garden. If you know a seriously ill child who deserves their dream to come true, or you want to find out more about their work please visit their website www.dreamsandwishescharity.org

Aardvark Marketing Consultants | Dreams and Wishes charitynnon

 

 

 

 

 

 

Each brick in the Connection sculpture represents an individual, a struggle, an achievement, a connection made to others. It seems appropriate to celebrate this human resilience and support for each other through the hard times we are currently experiencing. Luke Burton, the creator of The Connection says “it is a pleasure to be involved with this terrific charity, who really understand some of the hardest challenges faced by children and their families. We want to bring a message of hope to more people through this partnership with Dreams and Wishes”.

The aim of the Connection project is to spread the message of hope that everyone, wherever they live and whatever their race, gender or nationality are part of one human race. The Connection pieces will continue to be placed in every country, connecting the world together through art.  Individuals will be able to be part of this historic artwork by purchasing unique stainless steel bricks engraved with their name and chosen message. Companies will also be invited to sponsor a brick, personalised with their company name and logo. Once the bricks are all personalised, the final, larger installation will go in its place.

People can join Luke on this inspiring adventure through The Connection website www.theconnectionworld.com or follow us on Facebook, Instagram, Twitter or LinkedIn.

Let’s Connect!

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on FacebookInstagramTwitter or LinkedIn.

To join us for the launch at Broadway Plaza on 14th October, please reserve your free Eventbrite ticket here

Aardvark Marketing Consultants | Supporting Dreams and Wishes charity

Aardvark Marketing Consultants | The Charlie Ramsey Research Fund

The Connection supports the Charlie Ramsey Research Fund

The Connection supports the Charlie Ramsey Research Fund

Luke Burton, the artist behind The Connection project, aims to spread the message of hope that everyone, wherever they live and whatever their race, gender or nationality are part of one human race.

Aardvark Marketing Consultants | The Charlie Ramsey Research Fund

 

 

 

 

 

 

Each year about 600 children are born in the UK who have a complex heart defect and Charlie Ramsey was one of these children. Before advanced surgery was an option, these children were simply given palliative care at home because there was no treatment. Happily, with funding for more research some of these children can now be offered surgery and the charity Charlie Ramsey Research Fund aims to support more research so that no child born with a complex congenital heart defect cannot be cured. The charity offers hope to families affected by this disease, promoting both research and organ donation.

Aardvark Marketing Consultants | Supporting The Connection and The Charlie Ramsey research Fund

 

 

 

 

 

“We at the Charlie Ramsey Research Fund are honoured to be partnered with Luke and The Connection, this inspiring project will help us in our quest to relieve sickness for the thousands of babies, children and adults living with complex heart diseases by funding vital research” says Trustee Sandra Ramsey. “Our charity advocates Organ Donation and the importance of saving lives. The support from Luke’s fundraising will enable us to continue our mission to provide life saving Defibrillators to communities and schools. We wish Luke every success in his quest to connect people through his art. “

Individuals and companies can be a part of the Connection by sponsoring a ‘brick’, personalised with their name, message, or a company logo and donate to the Charlie Ramsey charity at the same time. The first installation will be at Broadway Plaza in Birmingham. To take part, visit www.theconnectionworldwide.com. To find out more about the Charlie Ramsey charity, please visit their website, https://www.crrf.org.uk/.

Let’s Connect!

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on FacebookInstagramTwitter or LinkedIn.

To join us for the launch at Broadway Plaza on 14th October, please reserve your free Eventbrite ticket here

Aardvark Marketing Consultants | Supporting the Charlie Ramsey Research Fund

Aardvark Marketing Consultants Ltd | Luke Burton, sculpture behind The Connection Worldwide

The World’s Largest Work of Art starts at Broadway Plaza, Birmingham

The World’s Largest Work of Art starts at Broadway Plaza, Birmingham

The first piece of the largest work of art, The Connection Worldwide, is to be placed at Broadway Plaza in Birmingham. The official unveiling of the mini-installation will be on Thursday, 14th October. The art is the vision of its creator, modern sculptor Luke Burton, who wants to spread the message of hope that everyone, wherever they live and whatever their race, gender or nationality are part of one human race. The Connection pieces will continue to be placed in every country, connecting the world together through art.

Luke’s vision for this piece had stood the test of time. “With the enormous difficulties faced by individuals and by businesses recently, it feels wonderful to be going ahead after many months of covid-related delays” says Luke, “The global pandemic has brought people and communities together in new ways that we have learned to cherish. We are the building blocks of the future. Each brick represents an individual, a struggle, an achievement, a bond, a contribution, a connection. Human resilience and the fellowship celebrated through The Connection seems more relevant in 2021 than ever before!”

Natal Chapman, Centre Manager comments “Broadway Plaza are delighted to be the starting point of this fantastic project. We encourage visitors to find out more about the installation and how they can support a local charity. We are excited to be a sponsor and are looking forward to seeing the journey of this project.”

Aardvark Marketing Consultants | The Connection Worldwide concept

This iconic sculpture represents the walls and struggles we face in our everyday lives and how leaning on one another as a community helps us stay strong and build each other up. Individuals will be able to be part of this historic artwork by purchasing unique stainless steel bricks engraved with their name and chosen message. Companies will also be invited to sponsor a brick, personalised with their company name and logo. Individuals and sponsors have an option to donate to a charity of their choice. For Broadway Plaza, the charity partners are Cancer Research UK, The Samaritans, Dreams and Wishes, University Hospitals Birmingham and The Charlie Ramsey Research Fund. Once the bricks are all personalised, the final, larger installation will go in its place.

Jayme Shepherd, Relationship Manager at Cancer Research UK, said: “We are absolutely delighted that Luke has decided to attempt such an inspirational challenge to not only raise vital funds for Cancer Research UK but to connect so many people through art. Luke’s fundraising initiative is going to have a significant impact on our work. We can’t thank Luke enough for his support and want to wish him the very best with his fundraising activity in aid of Cancer Research UK”.

Gill Hutchinson, Aardvark Marketing Director will be working alongside Luke on this exciting new project.  People can join us on this inspiring adventure through The Connection website www.theconnectionworldwide.com or follow us on Facebook, Instagram, Twitter or LinkedIn.

Let’s Connect!

To join us for the launch at Broadway Plaza on 14th October, please reserve your free Eventbrite ticket here
Aardvark Marketing Consultants | The Connection Worldwide

 

Aardvark Marketing Consultants | Gill and Chris Hutchinson, directors at Aardvark Marketing

Aardvark Marketing win UK Trusted Marketing Advisors award

Aardvark Marketing win UK Trusted Marketing Advisors award

Aardvark Marketing are pleased to announce that they have been recognised for the sixth year running with a Technology Innovator Award as UK Trusted Marketing Advisers. These awards recognise companies that are helping – in whatever way they can – to deliver change through innovation, expertise and creativity.

Katherine Benton took a moment to discuss the success of those recognised in this year’s programme: “Now in its seventh year, the Technology Innovator Awards have only grown to encompass a plethora of businesses to showcase their individual achievements and successes in the technology sphere. Innovation is the true driver of the technological landscape. It’s through the efforts of companies both large and small that the business world can continue to grow, exceed expectations and, ultimately, evolve. It’s also true that the technology sector is a behemoth that never stops moving. If a company wants to excel, they need to be dynamic and adaptive, with one eye always cast to the future. Once again, I’d like to congratulate Aardvark Marketing on their success.”

Established to help companies get quantifiable results from carefully constructed marketing plans, as supposed to fluffy unaccountable marketing activities, Aardvark was founded by Chris Hutchinson in 2005. Having enjoyed success with some of the largest brand names in the country PepsiCo, Sharwoods and Bulmers, Chris wanted to turn his skills into a complete package to help other companies towards success. His wife Gill soon joined him, with her talents honed by Black & Decker and LRC (Marigold and Durex) and third sector organisations including the Red Cross and St Michael’s Hospice.

Aardvark Marketing Consultants | Gill and Chris Hutchinson, directors at Aardvark Marketing

 

 

 

 

 

 

 

Chris and Gill enjoy becoming immersed in the commercial activities of their clients, however unusual, which range from IT and high tech manufacturing through to the creative arts. They believe that marketing programs should be designed to suit the needs of the individual company circumstances, so they never take a ‘one size fits all’ solution approach. They take the time to really understand the industry specific challenges and consequently ensure that the companies they work with have the tailored support that they need. This enables a high level of trust to be established between client and the Aardvark Marketing team.

Val Gardner, MD at Winster Hoses says “I started working with Aardvark in 2019. Chris and Gill have made sense of what I wanted to achieve and moved me forward with a sensible marketing strategy that works for me and my budget. A mix of traditional marketing techniques and digital has generated much needed awareness with existing and new customer interest leading to more profit. Their determination to make sure results are delivered on time and as expected is a breath of fresh air and takes away the worry. Although on paper a “third party supplier” Chris and Gill are firmly part of the Winster team and I cannot recommend their services enough and look forward to what else can be achieved.

For more information about Aardvark Marketing contact Gill on 01905 885 285 or email gill@aardvarkmarketing.co.uk

Aardvark Marketing Consultants | Trusted Marketing Advisors Technology Innovators award 2021

 

Aardvark Marketing Consultants | BetaDen Cohort 3 showcase invitation

Invitation to Betaden showcase on 18th March

Invitation to Betaden showcase on 18th March

 

 

 

 

 

The eight entrepreneurs in  Cohort 3 finish their nine-month accelerator programme for early stage technology businesses. You’re invited to share their success at this virtual event on Thursday, 18th March. The founders are pitching  for a variety of support, including future investment,  industry customers and development opportunities. The live stream will showcase innovation in action through seven minute pitch decks followed by a live and interactive Q&A at the end of the presentations. You are cordially invited to take part, simply click on the link below to reserve your place.

Book your place here

The businesses taking part are offering exciting new solutions in the following specialisms: Blockchain, PropTech, Drone Technology, App Technologies, Health Tech, Fintech and Software debugging solutions.

Each business has has an exciting 9 months at BetaDen, developing their  products and services and making the most of new commercial opportunities. Their enormous progress is testament to all their hard work and commitment during a time of unprecedented business disruption.

BetaDen is based at Malvern Hills Science Park, Successful participants on the next cohort start in March and will enjoy a programme of support worth around £50,000 including 30 hours of access to Worcestershire’s 5G test bed.

Gill Hutchinson of Aardvark Marketing is the specialist Technology Marketing Mentor on the BetaDen program.

Aardvark Marketing Consultants | BetaDen cohort 3 showcase

Aardvark Marketing Consultants | Merry Christmas from the Aardvarks

Merry Christmas from the Aardvarks

Merry Christmas from the Aardvarks

Phew – what a year!

In extraordinary times we have been very grateful for the continued support from our clients, suppliers, referrers and wider business network – thank you everyone! On a personal note, I’ve loved helping people unfamiliar with online meetings to get connected and virtual meetings with colleagues, friends and neighbours have been a great way to connect and support each other through this tough year.

New clients this year have included those in Worcestershire’s IT and Tech accelerator, Betaden. We’ve been privileged once again to be recognised as UK’s Best Outsourced Marketing  Company winning a Technology Innovator award for the fifth consecutive year.

We’ve continued to support our chosen charity, the Worcester Foodbank, and I know many of you enjoyed the Business Community Carols from All Saints which supported this essential local service.

Next year will continue to bring fresh challenges for businesses of all shapes and sizes, so please get in touch for a free initial consultation if you are contemplating changing course and would appreciate our advice.

Wishing you all a safe and happy Christmas and a successful New Year 2021,

Gill and Chris Hutchinson
Aardvark Marketing Consultants | Merry Christmas from the Aardvarks

Aardvark Marketing Consultants | Steatite joins BetaDen as industry partner

Steatite joins BetaDen as an industry expertise partner

Steatite joins BetaDen as an industry expertise partner

Steatite is delighted to announce that it is to work with Worcestershire’s commercial technology accelerator, BetaDen as an industry expertise partner for its fourth cohort of business.

BetaDen is based at Malvern Hills Science Park, midway between Steatite’s computing and communications facilities. Cohort 4 is a nine-month accelerator programme for early stage technology businesses. Successful participants will have access to a programme of support worth around £50,000 including 30 hours of access to Worcestershire’s 5G test bed. The application process is now open and the programme will begin in March 2021.

As a global provider of cutting-edge bespoke technology within the computing, communications and power sectors, Steatite has invaluable expertise and will be providing mentoring support to the cohort 4 members for the duration of the programme. The company is particularly looking forward to helping drive forward emerging technology with a particular focus on edge AI systems, remote monitoring and sensing, image processing, robotic automation, and self-organising sensor networks.

Matthew Richards, Managing Director of Steatite comments: “BetaDen has supported 22 early stage technology businesses to date, helping to develop successful routes to market, creating new jobs, and securing hundreds of thousands of pounds of investment. As BetaDen enters its 3rd year, we are proud to be offering our support and experience as an industry expertise partner for the upcoming cohort 4 programme. The objectives of BetaDen, Steatite, and no doubt the successful cohort 4 participants are aligned. New tech ideas today are tomorrow’s SMEs.”

Linda Smith, founder and CEO of BetaDen, said: “In Steatite, we’re delighted to welcome an industry partner who can offer cohort members the benefit of their unrivalled experience and connections in the field of high-value add manufacturing, in particular computing, secure communication systems and antennas. With our focus on 5G, Industry 4.0, Artificial Intelligence, Internet of Things and Robotics for applications across a range of industrial supply chain markets for Cohort 4, Steatite’s expertise will be invaluable to Cohort members looking to develop their technologies in these areas.”

Aardvark Marketing Consultants | Betaden Cohort 4 applications now open!

Companies interested in applying for BetaDen cohort 4 can visit www.beta-den.co/apply-now/ and most submit their application by Friday 18 December. Short-listed applicants will be invited to interview in early 2021, with successful applicants joining BetaDen in March 2021.

Gill Hutchinson of Aardvark Marketing is the Technology Marketing mentor at Betaden

Aardvark Marketing Consultants | Technology Innovator awards 2020- Best Outsourced Marketing

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

Aardvark Marketing Consultants | Technology Innovator awards 2020- Best Outsourced MarketingThe team at Aardvark Marketing have again been recognised for their contribution to the UK marketing industry as outsourced marketing experts. The 2020 Technology Innovator Awards returns for its fifth year, allowing Corporate Vision magazine to reward those talented and dedicated individuals and firms working in this demanding sector for their innovation and excellence in their business practice, as well as their outstanding overall performance.

With all the current economic uncertainty, outsourcing your marketing can be a smart business move” says Gill Hutchinson, Director at Aardvark Marketing. “Our skilled marketers provide a highly effective service for a fraction of the hassle and cost of hiring employees and with maximum flexibility for your business. We have been able to support our customers through the ups and downs of their economic activity in this very difficult year, keeping their customers informed and making sure they are ready to take full advantage of opportunities that arise as we get closer to business as usual.”

According to TechTarget, companies choose outsourcing to lower costs, improve efficiencies and gain speed. Because the third-party provider focuses on that particular task, it is able to do it better, faster and cheaper than the hiring company could. This means they can focus their resources more specifically on their own core competencies, thereby helping them gain competitive advantages in the market. Three other reasons for outsourcing are because they’re unable to hire in-house employees with the specialised skills and experience needed or this allows them to shift regulatory requirements to the third-part provider or to enable them to innovate their systems and processes.

Laura Hunter, awards manager at Corporate Vision says “Our 2020 Technology Innovator Awards are based solely on merit, rather than the number of votes received. We reward businesses based on their excellence in their industry, the quality of their products and their dedication to service.”

If you’d like to know more about how outsourced marketing could provide your business with the competitive advantage it needs, please contact Gill Hutchinson at Aardvark Marketing on 01905 885 285 or email us here.