Tag Archives: Gill Hutchinson

Aardvark Marketing Consultants | Technology Innovator awards 2020- Best Outsourced Marketing

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

Aardvark Marketing Consultants | Technology Innovator awards 2020- Best Outsourced MarketingThe team at Aardvark Marketing have again been recognised for their contribution to the UK marketing industry as outsourced marketing experts. The 2020 Technology Innovator Awards returns for its fifth year, allowing Corporate Vision magazine to reward those talented and dedicated individuals and firms working in this demanding sector for their innovation and excellence in their business practice, as well as their outstanding overall performance.

With all the current economic uncertainty, outsourcing your marketing can be a smart business move” says Gill Hutchinson, Director at Aardvark Marketing. “Our skilled marketers provide a highly effective service for a fraction of the hassle and cost of hiring employees and with maximum flexibility for your business. We have been able to support our customers through the ups and downs of their economic activity in this very difficult year, keeping their customers informed and making sure they are ready to take full advantage of opportunities that arise as we get closer to business as usual.”

According to TechTarget, companies choose outsourcing to lower costs, improve efficiencies and gain speed. Because the third-party provider focuses on that particular task, it is able to do it better, faster and cheaper than the hiring company could. This means they can focus their resources more specifically on their own core competencies, thereby helping them gain competitive advantages in the market. Three other reasons for outsourcing are because they’re unable to hire in-house employees with the specialised skills and experience needed or this allows them to shift regulatory requirements to the third-part provider or to enable them to innovate their systems and processes.

Laura Hunter, awards manager at Corporate Vision says “Our 2020 Technology Innovator Awards are based solely on merit, rather than the number of votes received. We reward businesses based on their excellence in their industry, the quality of their products and their dedication to service.”

If you’d like to know more about how outsourced marketing could provide your business with the competitive advantage it needs, please contact Gill Hutchinson at Aardvark Marketing on 0121 222 5743 or email us here.

Aardvark Marketing Consultants | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

The third cohort are being welcomed into Worcestershire’s specialist Technology business accelerator, BetaDen, based at the Malvern Hills Science Park. Amongst the new mentors appointed will be Gill Hutchinson of Aardvark Marketing. Her brief is to provide support as a Technology Marketing specialist.

Aardvark Marketing | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

 

 

 

 

 

Gill has wide experience of working with tech start-ups having recently clocked up 3 years coaching in the Nat West Entrepreneur Accelerator in Birmingham. In Worcestershire she has coached and mentored entrepreneurs on the Women2Web and the Worcestershire Accelerator programs and  many businesses through the Manufacturing Growth and Growth Accelerator schemes.

“I’m very much looking forward to working with these exciting new entrepreneurs, which are a mixture of small technology and start-up businesses” says Gill.  “The products and services are all developing exciting new uses of Artificial Intelligence and innovative software applications, which mean a variety of marketing challenges to be overcome for them to be successful”.

BetaDen applicants must get through a rigorous selection process to attain a place on the 9-month program, with over 100 entries made for this intake of just 8 coveted places. Linda Smith, Founder and CEO of BetaDen said: “We were thrilled with the quality and aspiration of applicants that applied to join our third Cohort program. It was clear when sifting through the applications that Worcestershire’s network is fast becoming a hotbed for emerging technology talent.”

Aardvark Marketing Consultants Ltd | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

 

 

 

 

The arrangements at BetaDen have had to undergo some alterations to make the site Covid-19 secure, however the start of the program hasn’t been delayed and both businesses and mentors are keen to get started.

If your business could benefit from specialist marketing support call Aardvark Marketing on 0121 222 5743 or contact us .

Aardvark Marketing Consultants | It’s official, the UK leaves the EU today, Friday 31st January.

It’s official, the UK leaves the EU today, Friday 31st January

It’s official, the UK leaves the EU today, Friday 31st January

For business owners, now is the time for making plans to exploit new opportunities for trade and/or mitigate the effects of leaving the EU. Henrietta Brealey, policy and strategic relationships directors at the Greater Birmingham Chamber of Commerce says “ “While some such questions of trade will have to emerge from negotiations with the EU, others such as the detail on the UK’s future immigration system and replacements for EU funding streams sit entirely in the hands of the Government. It is of upmost importance that the Government prioritises providing real clarity on these key questions so that businesses, who create the jobs and growth which keep this country moving, can meaningfully prepare.”

Whilst questions around people, regulation, trade and funding remain for the future, Worcestershire businesses have an opportunity to get some free, very practical, guidance and support with plans to leave the EU from people who are experienced in international trade. You can sign up to a one to one meeting with Steve Parker of International Company Development or Gill Hutchinson of Aardvark Marketing on brexitready.me . These support sessions are only available in February or March 2020, so you need to be quick to seize the opportunity!

Listen to the interview with Gill Hutchinson and local business owner, Craig Carr of Fairburn Heating Solutions about this free support program on BBC Hereford and Worcester.

Aardvark Marketing Consultants | BBC interview with Craig Carr of Fairburn Heating Solutions

This program is sponsored by Worcestershire Business Central and the Department for Business, Energy and Industrial Strategy.

Aardvark Marketing Consultants | Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Aardvark Marketing Consultants have been recognised by Corporate Vision Magazine for their contribution to the world of blogs and video blogs as great Content Creators 2019.

As we continue through the 21st century the trend of people turning to content creation as a means of making a living continues to grow. From YouTubers to Bloggers, companies and individuals are continuing to monetize their skills to make a successful living with some of the top content creators making over a million dollars year in year out.  CV Magazine are running this inaugural award programme to showcase those who go above and beyond in creating great content, from web designers, vloggers and bloggers to those creating images and videos for the web, the 2019 Content Creator Awards give credit where it is deserved.

Aardvark Marketing Consultants | Great blogs & vlogs win Aardvark Marketing UK Content Creator AwardFor the last nine years, co-directors at Aardvark Marketing, Gill and Chris Hutchinson have been regular bloggers. “We write about all aspects of marketing, sales and management” says Gill Hutchinson. “As technology has advanced, we’ve added webinars and video to our written blogs.” In 2018, Aardvark launched the Marketing Manager service and their experienced marketeers produce a range of regular blogs for clients.

“Consistency adding new content helps us drive more traffic to our clients websites in two ways.” says Gill “ Firstly, it improves the website rankings with search engines such as Google (SEO)  so more organic search traffic is generated and  secondly attracts more visitors coming via social media platforms when the blog content is shared. New software that automates social media scheduling means we are more efficient at delivering social coverage, which allows Aardvark to offer a very attractive, cost effective service.“ Outsourcing content creation and social media management has proved to be extremely popular and Aardvark are constantly adding to their list of clients using the service.

Aardvark Marketing Consultants | Contetn Cretator award 2019 - leading specialists in marketing automation solutionsDiscussing the success of their winners, Edward Faulkner, Awards Coordinator commented: “There are so many content creators who are influencing today’s modern business market, and I am proud to recognise them through this awards programme. It is with great pride that I congratulate my winners; here’s to more great content going forward!” read more about Corporate Vision magazine here.

If your business could benefit from having regular new content created, call Aardvark Marketing on 0121 222 5743 or contact us here.

Aardvark Marketing Consultants | Aardvark Marketing win prestigious Technology Innovator award for 4th year running

Aardvark Marketing win prestigious Technology Innovator award for 4th year running.

Aardvark Marketing win prestigious Technology Innovator award for 4th year running.

Aardvark Marketing Consultants are again winners of a prestigious Technology Innovator award, this year for Best Social Media & Content Marketing Providers and the Excellence in Outsourced Marketing Solutions award. The company have been selected because of their consistent track record, delivering a superior marketing service that delights and retains long-term clients from start-ups and small business to international and high-grossing companies.

Aardvark Marketing Consultants | Aardvark Marketing win prestigious Technology Innovator award for 4th year running

Aardvark’s client testimonials send a clear message that they provide a timely and knowledgeable service, which delivers significant results. Across the board, their customers attest to the company’s professionalism and expertise. The information gathered by the research team shows that Aardvark’s reputation has been consistent for many years as a long-successful marketing company providing strategic and technology-enabled solutions. Their services include marketing team training, sales generation and strategy evaluation.

In addition to their service, the marketing automation solutions provided by Aardvark Marketing substantially increase their clients’ marketing efficiency. Aardvark’s top performing companies utilise their automation solutions, and their client feedback continues to show the effectiveness of these services.

“For many businesses, having a continuous and consistent presence in their marketplace is a challenge” say Gill Hutchinson, Director at Aardvark Marketing “ because creating quality  content is  difficult and the world of marketing is constantly evolving making it hard to stay up to date with the latest software tools”.   The beauty of outsourcing marketing is that we take away the headache of creating that professional presence for your website, social media, PR, emails etc no matter how busy the business owner becomes. It’s cost effective too, because the business doesn’t have to hire, train and retain a permanent member of staff on the payroll.

 

Laura Hunter, Awards Co-ordinator at CV Magazine, commented “Now celebrating its fifth year, the Technology Innovator Awards return in 2019 to showcase the talented individuals, teams and firms that form the backbone of this dynamic industry. We aim to raise the profile of those who’s innovative thinking and commitment to technology make the industry what it is today. Technology is vital to everyday life therefore it has been a real pleasure to be able to showcase those dedicated to making innovations happen. I would like to congratulate my winners and wish them the best of luck going forward.”

For a free and confidential consultation about how Aardvark Marketing can help your business call Gill or Chris today on 0121 222 5743 or contact us here.

Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list - expertise

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing excellence making 2018 the company’s most successful year to date.

Gill Hutchinson, Director at Aardvark Marketing says “At Aardvark we firmly believe good marketing starts in the boardroom, adding value to a company’s bottom line. It’s the reason we emphasise strategy as well as tactics to our customers.” In this digital age, some businesses have learned to adapt to the ever-changing dynamics of their industries, capitalising on the advantages that technology, social media and online advertising offers. Others, especially SMEs, need a helping hand to navigate the potential pitfalls and perks of the often-challenging marketing arena. Gill continues, “Aardvark’s leadership team have both UK and International marketing backgrounds in brand marketing and trade marketing, and we get great results for our customers by applying the proven principles of good marketing used in big business into smaller organisations. We’re sticklers for setting the right strategic direction, planning, measurement and review. This means our customers achieve and sustain great results.”

Aardvark approach their services from a perspective that, whilst perhaps unusual, makes sense for their market. Namely, they see themselves as providers of outsourced marketing services. Gill explains, “It is much more cost-effective than a full-time hire for our customers.” Aardvark provide expert services when their client’s need it most, without the commitment and costs of an in-house team.

Aardvark Marketing Consultants Ltd | Most Outsatdning Marketing Consultancy 2018Laura Brookes, editor at TMT Magazine said “TMT Magazine wanted to take the time to acknowledge those companies and individuals who went above and beyond in their respected industries. As such, the 2018 Global TMT Awards have been designed to celebrate the visionaries, whose innovative ways have helped them climb the ladder of outstanding success. Each winner is chosen based solely upon merit and merit alone. Once we closed the voting form, our in-house research team were set to work, leaving no stone unturned as they analyse the past 12-months of each nominee to ensure our prestigious accolades only go to the most deserving.”

For a free and confidential consultation about how Aardvark Marketing can help your business call us today on 0121 222 5743 or contact us here

You can read the full TMT article about Aardvark Marketing here.

Aardvark Marketing Consultants | Gill Hutchinson is a Worcestershire Talking Head for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

I was asked recently  by Aimee Farley-Higgs at Headturner Search to take part in their Worcestershire Talking Heads. They ask people in the local business community to share some of their background, achievements and motivator /demotivators.

Here’s mine:

  • How did you get into this industry?

Definitely not by design! I have a science degree, so initially thought I would go on to a masters in genetics and cell biology, only to find this probably meant moving to the US when I was engaged to be married. I worked for 2 years as a chartered accountant to learn more about business and enjoyed the practical, management accounts side but later realised that stocks and share options bored me to tears. So I was lucky to get a position at Black & Decker in their European headquarters, initially doing market research and pan-European marketing activity (remember all those multi-lingual instruction leaflets, anyone?) and then moving into other brand marketing positions in jewellery and in health and beauty.

It’s a great feeling to walk into a prestigious store like Harrods, Selfridges or your local supermarket and see your own advertising or promotions at work! I learned a lot about good marketing practices – being responsible for sales and profits and getting other people in agencies or in your own company to do things under your direction when they don’t report to you. Not many women in their twenties can spend such large budgets and be held accountable for them.

  • What do you enjoy most about being in the business?

I love the variety that comes from advising many different business owners and the freedom to choose who you want to work with. Recent work with the Worcestershire Business Accelerator as a core advisor and with the Changing Futures Fund for Worcestershire charities meant meeting many more local organisations and delivering changes in a brief period. It’s challenging but very rewarding. The best days are those when you can celebrate a successful outcome for a customer, perhaps when they gain a new key customer or do well at a trade fair or get a PR article placed in an influential publication.

  • What top 3 words/ phrases describe you best?

Independent, confident, integrity

  • What would you say would be your biggest achievement to date?

Being recognised for our contribution to our industry. Aardvark Marketing have won 4 Technology Innovator awards in the 3 last years for Best SME Marketing company, Best Marketing Automation, Excellence in Marketing Management Services and the Social Media & Content Marketing Specialists. These awards from the international Technology Innovators CV Magazine show that it’s possible for a small business to make an impact.

  • What is your weakness?

I find it very difficult to say ‘no’ and give more free coaching sessions to charities and start-up business owners than is good for my own business! Right now, I’m mentoring in the Birmingham Accelerator Hub, I’m on the Policy committee at the Birmingham Chamber of Commerce and the Reducing the Cost of Doing Business committee at the Hereford & Worcestershire Chamber.

  • What motivates you?

At work, the thanks of my customers and learning new skills. Tom Stanhope at VideoTrack is helping me add vlogging to my regular blogs (you can see my efforts on LinkedIn or on our YouTube channel). Otherwise I’m a home loving girl who enjoys a good laugh at a family meal or a quiet afternoon with a book, a glass of wine and some sunshine in the garden.

  • What de-motivates?

That’s easy – IT!  There are always new advances in technology in the marketing world and I’m bombarded by companies trying to sell me their own new software. It’s easy for a business owner to buy a new system, much harder for them to realise the benefits when they have several systems that don’t necessarily talk to each other, making it hard to work out what the return on investment is. I spend hours trying to get hold of technical support people and understand how I can fix problems on behalf of my customers. Oh, and please don’t mention the words’ ‘GDPR’ or ‘Making Tax Digital’ to me unless you’re feeling brave!

  • Where do you see yourself in 5 years?

I’m not much good at crystal ball gazing but I hope I’ll still be enjoying working for Aardvark Marketing and managing a larger team.

  • What is the best USP about your current business?

We are outsourced sales and marketing specialists who work as an integral part of each senior management team. Unlike most marketing agencies, who concentrate their expertise on one aspect of marketing, we’re like an independent financial advisor – able to recommend strategies and activities that will deliver the best return for our customers regardless of whether this is digital wizardry, digital advertising or good quality PR, direct mail or trade fairs.

  • What is your favourite local restaurant and shop?

For a coffee and cake in town, Mac and Jacs deli on Friar Street, for Friday night fish & chips, the Crispy Cod in Barbourne and for a family meal, Wildwood in the Crowngate where you can enjoy some people watching as you eat. Favourite shops are always bookshops!

 

You can read all the other Worcestershire’s Talking Heads here https://www.headturnersearch.co.uk/blog/

Aardvark Marketing Consultants | Double celebrations for Excellence in Innovation at Aardvark Marketing

Double celebrations for Excellence in Innovation at Aardvark Marketing

Double celebrations for Excellence in Innovation at Aardvark Marketing

Aardvark Marketing Consultants are celebrating winning two UK awards at this year’s Technology Innovators CV Magazine awards, building on their success in 2017 and 2016. Technology Innovators CV Magazine Awards have just announced the 2018 winners, with Aardvark Marketing receiving the Excellence in Marketing Management Services and the Social Media & Content Marketing Specialists. In previous years, they took home the Marketing Automation and Marketing for SME awards. The West Midlands based marketing firm specialises in providing outsourced marketing at a level and budget to suit, from their Marketing Manager package to part-time Marketing Director service.

Gill Hutchinson, director at Aardvark Marketing Consultants, says: “We’re pleased to have been recognised as innovators once again! We’ve worked hard over the past year to develop our Marketing Manager package, an affordable and flexible marketing solution for SME businesses.” Marketing Manager provides sales and marketing expertise with a first-class team as and when you need it. This results in more sales and increased profitability, without the risks and costs of employment. Aardvark have been selected in the current intake of the prestigious Nat West Business Accelerator programme, based at Brindley Place in Birmingham, to scale up the Marketing Manager business in the UK.

Gill developed the Marketing Manager package after receiving enquiries from companies who needed a knowledgeable and reliable firm to handle all their marketing. Aardvark’s project management brings an excellent structure to the marketing programs they develop for their customers, which has been rewarded with the Marketing Management Award. Aardvark spend time staying abreast of the latest developments in the world of social media, including researching platforms that enable their clients to use social in more cost-effective and efficient ways. Gill says, “We have a very experienced team at Aardvark, who bring their own strengths and market knowledge to every customer, giving us the resources to provide first-class support for an affordable and fixed monthly price tag.”

The Technology Innovator Awards are now in their third year and they showcase the talents that are present in this industry. Looking forward and striving to achieve excellence are attributes that the Technology Innovator Awards look for in their winners. Sophie Milner, Awards Coordinator commented: “The explosion of digital technology in the recent years has increased the need for technology products and services dramatically. Enterprises in every industry sector rely upon technology to facilitate their own growth, as such, opportunities for technology firms continue to expand considerably. It is my pleasure to congratulate the winners and wish them the best of luck for the future.”

For a free and confidential consultation about how Aardvark Marketing can help your business call us today on 0121 222 5743 or email us here

 

Aardvark Marketing Consultants | Mind the gap

The gender pay gap should be everyone’s concern

The gender pay gap should be everyone’s concern

This blog is personal and it’s not my usual ‘marketing’ topic.  It is, however, about a major challenge facing many businesses – gender pay parity. The issues that we need to rectify are having a huge, detrimental, effect on our economy and productivity for women and for men. I think it’s sad that we still need to address them in 2018, decades after the equal pay and conditions of employment act.

When I grew up, my mum had high hopes that the discrimination she experienced in the workplace would be a thing of the past for me. She worked as a hospital pharmacist, stopped work to look after children in the 1960’s then returned to part time employment in the 70’s. Because she felt that drug treatments had changed in the time she was away from work she initially went back as an unpaid volunteer so that she could update her knowledge. She then went on to work until retirement in the health service. For many years she was unable to get a promotion from her basic grade or allowed to join a pension scheme because she worked part time.

When I started work in the 1980’s I will admit to being somewhat naïve about the world of work and the management culture. I was lucky, I had a good science degree, I interviewed well, and I worked in graduate roles from the start. However, I wasn’t prepared in any way for building a career. I was later to find out that getting married meant, for the man, a promotion and pay rise because of the ‘additional responsibilities’. For the woman it meant the opposite, you were placed first on the redundancy list because your (male) managers thought your husband would look after you financially.

I vividly remember in one role being disciplined because I talked to my colleagues about what we were paid. Because I was more experienced and better qualified than my colleagues this meant I earned more, however that particular conversation cost me a wage freeze.

In another role I was told there wasn’t any point applying for a promotion because the nature of the job – dealing with the construction industry – meant they wouldn’t interview or appoint a woman. A female colleague in my department kept her typing skills secret for fear she would treated like one of the typing pool secretaries rather than  like the manager she was.

After a house move to accommodate my husbands’ new job I was unable to find any work because I was pregnant. Trying to find part time work was difficult as I was informed I was ‘overqualified’ for many of the roles I applied for.

After successfully working on a fundraising project for the fundraising manager at a local charity I turned down the opportunity to work as assistant to the CEO because he wanted to halve my hourly wage. I often wonder if he would have offered the same deal to a man.

After retraining through the Open University I moved into teaching. At this time in my life  I was juggling a young family and work. I wasn’t allowed to join the pension scheme as an NQT (newly qualified teacher) because I only worked a (part time) 90% timetable, a role in which I had to be on site full time.

Today I am a co-director in a family business and I’m very happy to report that we have gender parity in the Boardroom. It’s the only time in my career it’s happened!

What’s sad is that I hear so many stories today about women who still face the same sort of discrimination. This is definitely not what I envisaged for my own daughters. Women tend to work hard and hope that our bosses will notice the great contribution we make to the business. We often don’t have the benefit of role models and mentors and, generally we’re not good at blowing our own trumpet. If we have the misfortune to look as if we know what we’re about in the workplace we’re branded as ‘scary’ or ‘queen bees’ and still don’t get promoted at the same rate as the men. In applying for a new job we make sure we can manage all of the job description before we’ll put our names forward, in contrast to our male colleagues who are more comfortable taking a punt.

For our family, as my girls move into work, they represent the third generation of women who are not getting fairly rewarded for their talents and skills.

I welcome the requirement for businesses to report on gender and pay. I understand that the raw data figures are not as helpful as requiring organisations to report on pay at each grade, but it is a start. We are only asking for parity between the sexes, not preferential treatment. There are many men in the workplace who want to take on a more active role in bringing up their families and there are some who will need to juggle care for their parents whilst in full time work. There is much to do but, at long last, the many reasons why talented women give up, give in or resign from middle management are being openly discussed in our Boardrooms. My wish for my girls are that real changes will materialise as more women demand their rights and shape the politics of the organisations they so ably serve.

Aardvark Marketing Consultants | free business support for Worcestershire businesses

Could your business benefit?

Could your business benefit?

Gill Hutchinson of Aardvark Marketing Consultants Ltd has been providing businesses throughout the county with one to one business advice through the Worcestershire Business Accelerator programme. She and the other BizSmart core advisors are looking for more businesses to take part in this free programme in 2018.
“The purpose of the Accelerator programme is to support growing businesses as they scale-up.” says Gill. “Typically, the business will have been trading a couple of years and already have achieved a successful launch but often then get stuck at this stage of growth”. Some of the challenges they encounter will be to increase their sales pipeline, manage cashflow, recruit and train staff and having to design and implement more robust business systems and processes.
That’s where the BizSmart team come in. Unlike many other business coaches or advisors, they are all experienced in starting up and running their own small business, so they bring a practical approach and relevant experience to the business owners they support. There is no ‘one size fits all’ programme, each advisor and business owner have the freedom to prioritise critical issues that are barriers to growth and spend more time on these issues in the 12 hours of one to one sessions. The advisors have different areas of specialism including sales and marketing, exporting, finance and engineering so the programme is tailored around how to best suit their individual needs.
To supplement the 12 hours individual support there is an organised system of peer to peer mentoring which all the participating businesses are encouraged to attend. This grows into a ‘support network’ of like-minded business owners who can share ideas with each other, helping solve problems as they arise in the future. Other free resources include weekly ‘lunch and learn’ webinars on various topics and specialist support from a wider team of associates.
Breda Hadley of Citrus Computing found the help and advice invaluable. She and her team are long-standing SAGE accredited business partners. Their company provide extensive ‘behind the scenes’ work for their customers particularly in making sure data back-up is done daily and running virus checks to keep that data secure. Sharing this information with her contract customers enabled Citrus to increase their pricing (and profitability) without losing a single customer for the 2018 year. Citrus customers valued the quality of support and peace of mind about business continuity should a viral attack happen to them.
Perrigo Consultants, a 5-year-old tax and accountancy business had a challenge with recruiting the right staff to support their growth ambitions. The business had outgrown their original business plan and was starting to recruit people. The business now has seven staff, including Dave Perrigo and his wife, and this gives them a lot more scope to spend time on business development activities. Clients benefit from a streamlined back office where everything is taken care of efficiently. Dave commented “Working with BizSmart makes you accountable and gives you guidance in problem areas. The quarterly goal setting keeps you on track – it’s amazing how fast three months go. I’d say it’s like having a coach for sports and fitness. It can be a lonely place, running a business, and having a strategic vision helps with motivation. It stops you being too busy to look at the business.”
Evesham-based Areca Design have benefited from 2 programmes and from receiving grant funding, enabling MD Mick Hurst to diversify the business into more profitable products including the use of innovative technology and mobile apps. His 8 1/2 year old business has successfully grown from a one-man start-up and now employs ten members of staff.

To get your business onto the programme or to find out more, please contact gill@aardvarkmarketing or visit the BizSmart website www.biz-smart.co.uk