Tag Archives: Gill Hutchinson

Aardvark Marketing Consultants | Gill and Chris Hutchinson, directors at Aardvark Marketing

Aardvark Marketing win UK Trusted Marketing Advisors award

Aardvark Marketing win UK Trusted Marketing Advisors award

Aardvark Marketing are pleased to announce that they have been recognised for the sixth year running with a Technology Innovator Award as UK Trusted Marketing Advisers. These awards recognise companies that are helping – in whatever way they can – to deliver change through innovation, expertise and creativity.

Katherine Benton took a moment to discuss the success of those recognised in this year’s programme: “Now in its seventh year, the Technology Innovator Awards have only grown to encompass a plethora of businesses to showcase their individual achievements and successes in the technology sphere. Innovation is the true driver of the technological landscape. It’s through the efforts of companies both large and small that the business world can continue to grow, exceed expectations and, ultimately, evolve. It’s also true that the technology sector is a behemoth that never stops moving. If a company wants to excel, they need to be dynamic and adaptive, with one eye always cast to the future. Once again, I’d like to congratulate Aardvark Marketing on their success.”

Established to help companies get quantifiable results from carefully constructed marketing plans, as supposed to fluffy unaccountable marketing activities, Aardvark was founded by Chris Hutchinson in 2005. Having enjoyed success with some of the largest brand names in the country PepsiCo, Sharwoods and Bulmers, Chris wanted to turn his skills into a complete package to help other companies towards success. His wife Gill soon joined him, with her talents honed by Black & Decker and LRC (Marigold and Durex) and third sector organisations including the Red Cross and St Michael’s Hospice.

Aardvark Marketing Consultants | Gill and Chris Hutchinson, directors at Aardvark Marketing

 

 

 

 

 

 

 

Chris and Gill enjoy becoming immersed in the commercial activities of their clients, however unusual, which range from IT and high tech manufacturing through to the creative arts. They believe that marketing programs should be designed to suit the needs of the individual company circumstances, so they never take a ‘one size fits all’ solution approach. They take the time to really understand the industry specific challenges and consequently ensure that the companies they work with have the tailored support that they need. This enables a high level of trust to be established between client and the Aardvark Marketing team.

Val Gardner, MD at Winster Hoses says “I started working with Aardvark in 2019. Chris and Gill have made sense of what I wanted to achieve and moved me forward with a sensible marketing strategy that works for me and my budget. A mix of traditional marketing techniques and digital has generated much needed awareness with existing and new customer interest leading to more profit. Their determination to make sure results are delivered on time and as expected is a breath of fresh air and takes away the worry. Although on paper a “third party supplier” Chris and Gill are firmly part of the Winster team and I cannot recommend their services enough and look forward to what else can be achieved.

For more information about Aardvark Marketing contact Gill on 01905 885 285 or email gill@aardvarkmarketing.co.uk

Aardvark Marketing Consultants | Trusted Marketing Advisors Technology Innovators award 2021

 

Aardvark Marketing Consultants | BetaDen Cohort 3 showcase invitation

Invitation to Betaden showcase on 18th March

Invitation to Betaden showcase on 18th March

 

 

 

 

 

The eight entrepreneurs in  Cohort 3 finish their nine-month accelerator programme for early stage technology businesses. You’re invited to share their success at this virtual event on Thursday, 18th March. The founders are pitching  for a variety of support, including future investment,  industry customers and development opportunities. The live stream will showcase innovation in action through seven minute pitch decks followed by a live and interactive Q&A at the end of the presentations. You are cordially invited to take part, simply click on the link below to reserve your place.

Book your place here

The businesses taking part are offering exciting new solutions in the following specialisms: Blockchain, PropTech, Drone Technology, App Technologies, Health Tech, Fintech and Software debugging solutions.

Each business has has an exciting 9 months at BetaDen, developing their  products and services and making the most of new commercial opportunities. Their enormous progress is testament to all their hard work and commitment during a time of unprecedented business disruption.

BetaDen is based at Malvern Hills Science Park, Successful participants on the next cohort start in March and will enjoy a programme of support worth around £50,000 including 30 hours of access to Worcestershire’s 5G test bed.

Gill Hutchinson of Aardvark Marketing is the specialist Technology Marketing Mentor on the BetaDen program.

Aardvark Marketing Consultants | BetaDen cohort 3 showcase

Aardvark Marketing Consultants | Merry Christmas from the Aardvarks

Merry Christmas from the Aardvarks

Merry Christmas from the Aardvarks

Phew – what a year!

In extraordinary times we have been very grateful for the continued support from our clients, suppliers, referrers and wider business network – thank you everyone! On a personal note, I’ve loved helping people unfamiliar with online meetings to get connected and virtual meetings with colleagues, friends and neighbours have been a great way to connect and support each other through this tough year.

New clients this year have included those in Worcestershire’s IT and Tech accelerator, Betaden. We’ve been privileged once again to be recognised as UK’s Best Outsourced Marketing  Company winning a Technology Innovator award for the fifth consecutive year.

We’ve continued to support our chosen charity, the Worcester Foodbank, and I know many of you enjoyed the Business Community Carols from All Saints which supported this essential local service.

Next year will continue to bring fresh challenges for businesses of all shapes and sizes, so please get in touch for a free initial consultation if you are contemplating changing course and would appreciate our advice.

Wishing you all a safe and happy Christmas and a successful New Year 2021,

Gill and Chris Hutchinson
Aardvark Marketing Consultants | Merry Christmas from the Aardvarks

Aardvark Marketing Consultants | Steatite joins BetaDen as industry partner

Steatite joins BetaDen as an industry expertise partner

Steatite joins BetaDen as an industry expertise partner

Steatite is delighted to announce that it is to work with Worcestershire’s commercial technology accelerator, BetaDen as an industry expertise partner for its fourth cohort of business.

BetaDen is based at Malvern Hills Science Park, midway between Steatite’s computing and communications facilities. Cohort 4 is a nine-month accelerator programme for early stage technology businesses. Successful participants will have access to a programme of support worth around £50,000 including 30 hours of access to Worcestershire’s 5G test bed. The application process is now open and the programme will begin in March 2021.

As a global provider of cutting-edge bespoke technology within the computing, communications and power sectors, Steatite has invaluable expertise and will be providing mentoring support to the cohort 4 members for the duration of the programme. The company is particularly looking forward to helping drive forward emerging technology with a particular focus on edge AI systems, remote monitoring and sensing, image processing, robotic automation, and self-organising sensor networks.

Matthew Richards, Managing Director of Steatite comments: “BetaDen has supported 22 early stage technology businesses to date, helping to develop successful routes to market, creating new jobs, and securing hundreds of thousands of pounds of investment. As BetaDen enters its 3rd year, we are proud to be offering our support and experience as an industry expertise partner for the upcoming cohort 4 programme. The objectives of BetaDen, Steatite, and no doubt the successful cohort 4 participants are aligned. New tech ideas today are tomorrow’s SMEs.”

Linda Smith, founder and CEO of BetaDen, said: “In Steatite, we’re delighted to welcome an industry partner who can offer cohort members the benefit of their unrivalled experience and connections in the field of high-value add manufacturing, in particular computing, secure communication systems and antennas. With our focus on 5G, Industry 4.0, Artificial Intelligence, Internet of Things and Robotics for applications across a range of industrial supply chain markets for Cohort 4, Steatite’s expertise will be invaluable to Cohort members looking to develop their technologies in these areas.”

Aardvark Marketing Consultants | Betaden Cohort 4 applications now open!

Companies interested in applying for BetaDen cohort 4 can visit www.beta-den.co/apply-now/ and most submit their application by Friday 18 December. Short-listed applicants will be invited to interview in early 2021, with successful applicants joining BetaDen in March 2021.

Gill Hutchinson of Aardvark Marketing is the Technology Marketing mentor at Betaden

Aardvark Marketing Consultants | Technology Innovator awards 2020- Best Outsourced Marketing

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

Aardvark outsourced marketing service win Technology Innovator award for 5th consecutive year

Aardvark Marketing Consultants | Technology Innovator awards 2020- Best Outsourced MarketingThe team at Aardvark Marketing have again been recognised for their contribution to the UK marketing industry as outsourced marketing experts. The 2020 Technology Innovator Awards returns for its fifth year, allowing Corporate Vision magazine to reward those talented and dedicated individuals and firms working in this demanding sector for their innovation and excellence in their business practice, as well as their outstanding overall performance.

With all the current economic uncertainty, outsourcing your marketing can be a smart business move” says Gill Hutchinson, Director at Aardvark Marketing. “Our skilled marketers provide a highly effective service for a fraction of the hassle and cost of hiring employees and with maximum flexibility for your business. We have been able to support our customers through the ups and downs of their economic activity in this very difficult year, keeping their customers informed and making sure they are ready to take full advantage of opportunities that arise as we get closer to business as usual.”

According to TechTarget, companies choose outsourcing to lower costs, improve efficiencies and gain speed. Because the third-party provider focuses on that particular task, it is able to do it better, faster and cheaper than the hiring company could. This means they can focus their resources more specifically on their own core competencies, thereby helping them gain competitive advantages in the market. Three other reasons for outsourcing are because they’re unable to hire in-house employees with the specialised skills and experience needed or this allows them to shift regulatory requirements to the third-part provider or to enable them to innovate their systems and processes.

Laura Hunter, awards manager at Corporate Vision says “Our 2020 Technology Innovator Awards are based solely on merit, rather than the number of votes received. We reward businesses based on their excellence in their industry, the quality of their products and their dedication to service.”

If you’d like to know more about how outsourced marketing could provide your business with the competitive advantage it needs, please contact Gill Hutchinson at Aardvark Marketing on 01905 885 285 or email us here.

Aardvark Marketing Consultants | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

The third cohort are being welcomed into Worcestershire’s specialist Technology business accelerator, BetaDen, based at the Malvern Hills Science Park. Amongst the new mentors appointed will be Gill Hutchinson of Aardvark Marketing. Her brief is to provide support as a Technology Marketing specialist.

Aardvark Marketing | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

 

 

 

 

 

Gill has wide experience of working with tech start-ups having recently clocked up 3 years coaching in the Nat West Entrepreneur Accelerator in Birmingham. In Worcestershire she has coached and mentored entrepreneurs on the Women2Web and the Worcestershire Accelerator programs and  many businesses through the Manufacturing Growth and Growth Accelerator schemes.

“I’m very much looking forward to working with these exciting new entrepreneurs, which are a mixture of small technology and start-up businesses” says Gill.  “The products and services are all developing exciting new uses of Artificial Intelligence and innovative software applications, which mean a variety of marketing challenges to be overcome for them to be successful”.

BetaDen applicants must get through a rigorous selection process to attain a place on the 9-month program, with over 100 entries made for this intake of just 8 coveted places. Linda Smith, Founder and CEO of BetaDen said: “We were thrilled with the quality and aspiration of applicants that applied to join our third Cohort program. It was clear when sifting through the applications that Worcestershire’s network is fast becoming a hotbed for emerging technology talent.”

Aardvark Marketing Consultants Ltd | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

 

 

 

 

The arrangements at BetaDen have had to undergo some alterations to make the site Covid-19 secure, however the start of the program hasn’t been delayed and both businesses and mentors are keen to get started.

If your business could benefit from specialist marketing support call Aardvark Marketing on 01905 885 285 or contact us .

Aardvark Marketing Consultants | It’s official, the UK leaves the EU today, Friday 31st January.

It’s official, the UK leaves the EU today, Friday 31st January

It’s official, the UK leaves the EU today, Friday 31st January

For business owners, now is the time for making plans to exploit new opportunities for trade and/or mitigate the effects of leaving the EU. Henrietta Brealey, policy and strategic relationships directors at the Greater Birmingham Chamber of Commerce says “ “While some such questions of trade will have to emerge from negotiations with the EU, others such as the detail on the UK’s future immigration system and replacements for EU funding streams sit entirely in the hands of the Government. It is of upmost importance that the Government prioritises providing real clarity on these key questions so that businesses, who create the jobs and growth which keep this country moving, can meaningfully prepare.”

Whilst questions around people, regulation, trade and funding remain for the future, Worcestershire businesses have an opportunity to get some free, very practical, guidance and support with plans to leave the EU from people who are experienced in international trade. You can sign up to a one to one meeting with Steve Parker of International Company Development or Gill Hutchinson of Aardvark Marketing on brexitready.me . These support sessions are only available in February or March 2020, so you need to be quick to seize the opportunity!

Listen to the interview with Gill Hutchinson and local business owner, Craig Carr of Fairburn Heating Solutions about this free support program on BBC Hereford and Worcester.

Aardvark Marketing Consultants | BBC interview with Craig Carr of Fairburn Heating Solutions

This program is sponsored by Worcestershire Business Central and the Department for Business, Energy and Industrial Strategy.

Aardvark Marketing Consultants | Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Great blogs & vlogs win Aardvark Marketing UK Content Creator Award

Aardvark Marketing Consultants have been recognised by Corporate Vision Magazine for their contribution to the world of blogs and video blogs as great Content Creators 2019.

As we continue through the 21st century the trend of people turning to content creation as a means of making a living continues to grow. From YouTubers to Bloggers, companies and individuals are continuing to monetize their skills to make a successful living with some of the top content creators making over a million dollars year in year out.  CV Magazine are running this inaugural award programme to showcase those who go above and beyond in creating great content, from web designers, vloggers and bloggers to those creating images and videos for the web, the 2019 Content Creator Awards give credit where it is deserved.

Aardvark Marketing Consultants | Great blogs & vlogs win Aardvark Marketing UK Content Creator AwardFor the last nine years, co-directors at Aardvark Marketing, Gill and Chris Hutchinson have been regular bloggers. “We write about all aspects of marketing, sales and management” says Gill Hutchinson. “As technology has advanced, we’ve added webinars and video to our written blogs.” In 2018, Aardvark launched the Marketing Manager service and their experienced marketeers produce a range of regular blogs for clients.

“Consistency adding new content helps us drive more traffic to our clients websites in two ways.” says Gill “ Firstly, it improves the website rankings with search engines such as Google (SEO)  so more organic search traffic is generated and  secondly attracts more visitors coming via social media platforms when the blog content is shared. New software that automates social media scheduling means we are more efficient at delivering social coverage, which allows Aardvark to offer a very attractive, cost effective service.“ Outsourcing content creation and social media management has proved to be extremely popular and Aardvark are constantly adding to their list of clients using the service.

Aardvark Marketing Consultants | Contetn Cretator award 2019 - leading specialists in marketing automation solutionsDiscussing the success of their winners, Edward Faulkner, Awards Coordinator commented: “There are so many content creators who are influencing today’s modern business market, and I am proud to recognise them through this awards programme. It is with great pride that I congratulate my winners; here’s to more great content going forward!” read more about Corporate Vision magazine here.

If your business could benefit from having regular new content created, call Aardvark Marketing on 01905 885 285 or contact us here.

Aardvark Marketing Consultants | Aardvark Marketing win prestigious Technology Innovator award for 4th year running

Aardvark Marketing win prestigious Technology Innovator award for 4th year running.

Aardvark Marketing win prestigious Technology Innovator award for 4th year running.

Aardvark Marketing Consultants are again winners of a prestigious Technology Innovator award, this year for Best Social Media & Content Marketing Providers and the Excellence in Outsourced Marketing Solutions award. The company have been selected because of their consistent track record, delivering a superior marketing service that delights and retains long-term clients from start-ups and small business to international and high-grossing companies.

Aardvark Marketing Consultants | Aardvark Marketing win prestigious Technology Innovator award for 4th year running

Aardvark’s client testimonials send a clear message that they provide a timely and knowledgeable service, which delivers significant results. Across the board, their customers attest to the company’s professionalism and expertise. The information gathered by the research team shows that Aardvark’s reputation has been consistent for many years as a long-successful marketing company providing strategic and technology-enabled solutions. Their services include marketing team training, sales generation and strategy evaluation.

In addition to their service, the marketing automation solutions provided by Aardvark Marketing substantially increase their clients’ marketing efficiency. Aardvark’s top performing companies utilise their automation solutions, and their client feedback continues to show the effectiveness of these services.

“For many businesses, having a continuous and consistent presence in their marketplace is a challenge” say Gill Hutchinson, Director at Aardvark Marketing “ because creating quality  content is  difficult and the world of marketing is constantly evolving making it hard to stay up to date with the latest software tools”.   The beauty of outsourcing marketing is that we take away the headache of creating that professional presence for your website, social media, PR, emails etc no matter how busy the business owner becomes. It’s cost effective too, because the business doesn’t have to hire, train and retain a permanent member of staff on the payroll.

 

Laura Hunter, Awards Co-ordinator at CV Magazine, commented “Now celebrating its fifth year, the Technology Innovator Awards return in 2019 to showcase the talented individuals, teams and firms that form the backbone of this dynamic industry. We aim to raise the profile of those who’s innovative thinking and commitment to technology make the industry what it is today. Technology is vital to everyday life therefore it has been a real pleasure to be able to showcase those dedicated to making innovations happen. I would like to congratulate my winners and wish them the best of luck going forward.”

For a free and confidential consultation about how Aardvark Marketing can help your business call Gill or Chris today on 01905 885 285 or contact us here.

Aardvark Marketing Consultants | Why Digital Marketing never gets off the MD’s To Do list - expertise

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing excellence making 2018 the company’s most successful year to date.

Gill Hutchinson, Director at Aardvark Marketing says “At Aardvark we firmly believe good marketing starts in the boardroom, adding value to a company’s bottom line. It’s the reason we emphasise strategy as well as tactics to our customers.” In this digital age, some businesses have learned to adapt to the ever-changing dynamics of their industries, capitalising on the advantages that technology, social media and online advertising offers. Others, especially SMEs, need a helping hand to navigate the potential pitfalls and perks of the often-challenging marketing arena. Gill continues, “Aardvark’s leadership team have both UK and International marketing backgrounds in brand marketing and trade marketing, and we get great results for our customers by applying the proven principles of good marketing used in big business into smaller organisations. We’re sticklers for setting the right strategic direction, planning, measurement and review. This means our customers achieve and sustain great results.”

Aardvark approach their services from a perspective that, whilst perhaps unusual, makes sense for their market. Namely, they see themselves as providers of outsourced marketing services. Gill explains, “It is much more cost-effective than a full-time hire for our customers.” Aardvark provide expert services when their client’s need it most, without the commitment and costs of an in-house team.

Aardvark Marketing Consultants Ltd | Most Outsatdning Marketing Consultancy 2018Laura Brookes, editor at TMT Magazine said “TMT Magazine wanted to take the time to acknowledge those companies and individuals who went above and beyond in their respected industries. As such, the 2018 Global TMT Awards have been designed to celebrate the visionaries, whose innovative ways have helped them climb the ladder of outstanding success. Each winner is chosen based solely upon merit and merit alone. Once we closed the voting form, our in-house research team were set to work, leaving no stone unturned as they analyse the past 12-months of each nominee to ensure our prestigious accolades only go to the most deserving.”

For a free and confidential consultation about how Aardvark Marketing can help your business call us today on 01905 885 285 or contact us here

You can read the full TMT article about Aardvark Marketing here.