Tag Archives: Gill Hutchinson

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing experts win UK’s Outstanding Marketing Award in Global TMT Awards 2018

Aardvark Marketing was created to help SMEs achieve better results from their marketing activities. The firm has just won the 2018 TMT Global Excellence Awards as the ‘Most Outstanding Marketing Consultancy in the UK’. This success follows hard on the heels of CV Technology Magazine 2018 awards for social media & content marketing and marketing excellence making 2018 the company’s most successful year to date.

Gill Hutchinson, Director at Aardvark Marketing says “At Aardvark we firmly believe good marketing starts in the boardroom, adding value to a company’s bottom line. It’s the reason we emphasise strategy as well as tactics to our customers.” In this digital age, some businesses have learned to adapt to the ever-changing dynamics of their industries, capitalising on the advantages that technology, social media and online advertising offers. Others, especially SMEs, need a helping hand to navigate the potential pitfalls and perks of the often-challenging marketing arena. Gill continues, “Aardvark’s leadership team have both UK and International marketing backgrounds in brand marketing and trade marketing, and we get great results for our customers by applying the proven principles of good marketing used in big business into smaller organisations. We’re sticklers for setting the right strategic direction, planning, measurement and review. This means our customers achieve and sustain great results.”

Aardvark approach their services from a perspective that, whilst perhaps unusual, makes sense for their market. Namely, they see themselves as providers of outsourced marketing services. Gill explains, “It is much more cost-effective than a full-time hire for our customers.” Aardvark provide expert services when their client’s need it most, without the commitment and costs of an in-house team.

Aardvark Marketing Consultants Ltd | Most Outsatdning Marketing Consultancy 2018Laura Brookes, editor at TMT Magazine said “TMT Magazine wanted to take the time to acknowledge those companies and individuals who went above and beyond in their respected industries. As such, the 2018 Global TMT Awards have been designed to celebrate the visionaries, whose innovative ways have helped them climb the ladder of outstanding success. Each winner is chosen based solely upon merit and merit alone. Once we closed the voting form, our in-house research team were set to work, leaving no stone unturned as they analyse the past 12-months of each nominee to ensure our prestigious accolades only go to the most deserving.”

For a free and confidential consultation about how Aardvark Marketing can help your business call us today on 0121 222 5743 or contact us here

You can read the full TMT article about Aardvark Marketing here.

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Aardvark Marketing Consultants | Gill Hutchinson is a Worcestershire Talking Head for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

I was asked recently  by Aimee Farley-Higgs at Headturner Search to take part in their Worcestershire Talking Heads. They ask people in the local business community to share some of their background, achievements and motivator /demotivators.

Here’s mine:

  • How did you get into this industry?

Definitely not by design! I have a science degree, so initially thought I would go on to a masters in genetics and cell biology, only to find this probably meant moving to the US when I was engaged to be married. I worked for 2 years as a chartered accountant to learn more about business and enjoyed the practical, management accounts side but later realised that stocks and share options bored me to tears. So I was lucky to get a position at Black & Decker in their European headquarters, initially doing market research and pan-European marketing activity (remember all those multi-lingual instruction leaflets, anyone?) and then moving into other brand marketing positions in jewellery and in health and beauty.

It’s a great feeling to walk into a prestigious store like Harrods, Selfridges or your local supermarket and see your own advertising or promotions at work! I learned a lot about good marketing practices – being responsible for sales and profits and getting other people in agencies or in your own company to do things under your direction when they don’t report to you. Not many women in their twenties can spend such large budgets and be held accountable for them.

  • What do you enjoy most about being in the business?

I love the variety that comes from advising many different business owners and the freedom to choose who you want to work with. Recent work with the Worcestershire Business Accelerator as a core advisor and with the Changing Futures Fund for Worcestershire charities meant meeting many more local organisations and delivering changes in a brief period. It’s challenging but very rewarding. The best days are those when you can celebrate a successful outcome for a customer, perhaps when they gain a new key customer or do well at a trade fair or get a PR article placed in an influential publication.

  • What top 3 words/ phrases describe you best?

Independent, confident, integrity

  • What would you say would be your biggest achievement to date?

Being recognised for our contribution to our industry. Aardvark Marketing have won 4 Technology Innovator awards in the 3 last years for Best SME Marketing company, Best Marketing Automation, Excellence in Marketing Management Services and the Social Media & Content Marketing Specialists. These awards from the international Technology Innovators CV Magazine show that it’s possible for a small business to make an impact.

  • What is your weakness?

I find it very difficult to say ‘no’ and give more free coaching sessions to charities and start-up business owners than is good for my own business! Right now, I’m mentoring in the Birmingham Accelerator Hub, I’m on the Policy committee at the Birmingham Chamber of Commerce and the Reducing the Cost of Doing Business committee at the Hereford & Worcestershire Chamber.

  • What motivates you?

At work, the thanks of my customers and learning new skills. Tom Stanhope at VideoTrack is helping me add vlogging to my regular blogs (you can see my efforts on LinkedIn or on our YouTube channel). Otherwise I’m a home loving girl who enjoys a good laugh at a family meal or a quiet afternoon with a book, a glass of wine and some sunshine in the garden.

  • What de-motivates?

That’s easy – IT!  There are always new advances in technology in the marketing world and I’m bombarded by companies trying to sell me their own new software. It’s easy for a business owner to buy a new system, much harder for them to realise the benefits when they have several systems that don’t necessarily talk to each other, making it hard to work out what the return on investment is. I spend hours trying to get hold of technical support people and understand how I can fix problems on behalf of my customers. Oh, and please don’t mention the words’ ‘GDPR’ or ‘Making Tax Digital’ to me unless you’re feeling brave!

  • Where do you see yourself in 5 years?

I’m not much good at crystal ball gazing but I hope I’ll still be enjoying working for Aardvark Marketing and managing a larger team.

  • What is the best USP about your current business?

We are outsourced sales and marketing specialists who work as an integral part of each senior management team. Unlike most marketing agencies, who concentrate their expertise on one aspect of marketing, we’re like an independent financial advisor – able to recommend strategies and activities that will deliver the best return for our customers regardless of whether this is digital wizardry, digital advertising or good quality PR, direct mail or trade fairs.

  • What is your favourite local restaurant and shop?

For a coffee and cake in town, Mac and Jacs deli on Friar Street, for Friday night fish & chips, the Crispy Cod in Barbourne and for a family meal, Wildwood in the Crowngate where you can enjoy some people watching as you eat. Favourite shops are always bookshops!

 

You can read all the other Worcestershire’s Talking Heads here https://www.headturnersearch.co.uk/blog/

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Aardvark Marketing Consultants | Double celebrations for Excellence in Innovation at Aardvark Marketing

Double celebrations for Excellence in Innovation at Aardvark Marketing

Double celebrations for Excellence in Innovation at Aardvark Marketing

Aardvark Marketing Consultants are celebrating winning two UK awards at this year’s Technology Innovators CV Magazine awards, building on their success in 2017 and 2016. Technology Innovators CV Magazine Awards have just announced the 2018 winners, with Aardvark Marketing receiving the Excellence in Marketing Management Services and the Social Media & Content Marketing Specialists. In previous years, they took home the Marketing Automation and Marketing for SME awards. The West Midlands based marketing firm specialises in providing outsourced marketing at a level and budget to suit, from their Marketing Manager package to part-time Marketing Director service.

Gill Hutchinson, director at Aardvark Marketing Consultants, says: “We’re pleased to have been recognised as innovators once again! We’ve worked hard over the past year to develop our Marketing Manager package, an affordable and flexible marketing solution for SME businesses.” Marketing Manager provides sales and marketing expertise with a first-class team as and when you need it. This results in more sales and increased profitability, without the risks and costs of employment. Aardvark have been selected in the current intake of the prestigious Nat West Business Accelerator programme, based at Brindley Place in Birmingham, to scale up the Marketing Manager business in the UK.

Gill developed the Marketing Manager package after receiving enquiries from companies who needed a knowledgeable and reliable firm to handle all their marketing. Aardvark’s project management brings an excellent structure to the marketing programs they develop for their customers, which has been rewarded with the Marketing Management Award. Aardvark spend time staying abreast of the latest developments in the world of social media, including researching platforms that enable their clients to use social in more cost-effective and efficient ways. Gill says, “We have a very experienced team at Aardvark, who bring their own strengths and market knowledge to every customer, giving us the resources to provide first-class support for an affordable and fixed monthly price tag.”

The Technology Innovator Awards are now in their third year and they showcase the talents that are present in this industry. Looking forward and striving to achieve excellence are attributes that the Technology Innovator Awards look for in their winners. Sophie Milner, Awards Coordinator commented: “The explosion of digital technology in the recent years has increased the need for technology products and services dramatically. Enterprises in every industry sector rely upon technology to facilitate their own growth, as such, opportunities for technology firms continue to expand considerably. It is my pleasure to congratulate the winners and wish them the best of luck for the future.”

For a free and confidential consultation about how Aardvark Marketing can help your business call us today on 0121 222 5743 or email us here

 

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Aardvark Marketing Consultants | Mind the gap

The gender pay gap should be everyone’s concern

The gender pay gap should be everyone’s concern

This blog is personal and it’s not my usual ‘marketing’ topic.  It is, however, about a major challenge facing many businesses – gender pay parity. The issues that we need to rectify are having a huge, detrimental, effect on our economy and productivity for women and for men. I think it’s sad that we still need to address them in 2018, decades after the equal pay and conditions of employment act.

When I grew up, my mum had high hopes that the discrimination she experienced in the workplace would be a thing of the past for me. She worked as a hospital pharmacist, stopped work to look after children in the 1960’s then returned to part time employment in the 70’s. Because she felt that drug treatments had changed in the time she was away from work she initially went back as an unpaid volunteer so that she could update her knowledge. She then went on to work until retirement in the health service. For many years she was unable to get a promotion from her basic grade or allowed to join a pension scheme because she worked part time.

When I started work in the 1980’s I will admit to being somewhat naïve about the world of work and the management culture. I was lucky, I had a good science degree, I interviewed well, and I worked in graduate roles from the start. However, I wasn’t prepared in any way for building a career. I was later to find out that getting married meant, for the man, a promotion and pay rise because of the ‘additional responsibilities’. For the woman it meant the opposite, you were placed first on the redundancy list because your (male) managers thought your husband would look after you financially.

I vividly remember in one role being disciplined because I talked to my colleagues about what we were paid. Because I was more experienced and better qualified than my colleagues this meant I earned more, however that particular conversation cost me a wage freeze.

In another role I was told there wasn’t any point applying for a promotion because the nature of the job – dealing with the construction industry – meant they wouldn’t interview or appoint a woman. A female colleague in my department kept her typing skills secret for fear she would treated like one of the typing pool secretaries rather than  like the manager she was.

After a house move to accommodate my husbands’ new job I was unable to find any work because I was pregnant. Trying to find part time work was difficult as I was informed I was ‘overqualified’ for many of the roles I applied for.

After successfully working on a fundraising project for the fundraising manager at a local charity I turned down the opportunity to work as assistant to the CEO because he wanted to halve my hourly wage. I often wonder if he would have offered the same deal to a man.

After retraining through the Open University I moved into teaching. At this time in my life  I was juggling a young family and work. I wasn’t allowed to join the pension scheme as an NQT (newly qualified teacher) because I only worked a (part time) 90% timetable, a role in which I had to be on site full time.

Today I am a co-director in a family business and I’m very happy to report that we have gender parity in the Boardroom. It’s the only time in my career it’s happened!

What’s sad is that I hear so many stories today about women who still face the same sort of discrimination. This is definitely not what I envisaged for my own daughters. Women tend to work hard and hope that our bosses will notice the great contribution we make to the business. We often don’t have the benefit of role models and mentors and, generally we’re not good at blowing our own trumpet. If we have the misfortune to look as if we know what we’re about in the workplace we’re branded as ‘scary’ or ‘queen bees’ and still don’t get promoted at the same rate as the men. In applying for a new job we make sure we can manage all of the job description before we’ll put our names forward, in contrast to our male colleagues who are more comfortable taking a punt.

For our family, as my girls move into work, they represent the third generation of women who are not getting fairly rewarded for their talents and skills.

I welcome the requirement for businesses to report on gender and pay. I understand that the raw data figures are not as helpful as requiring organisations to report on pay at each grade, but it is a start. We are only asking for parity between the sexes, not preferential treatment. There are many men in the workplace who want to take on a more active role in bringing up their families and there are some who will need to juggle care for their parents whilst in full time work. There is much to do but, at long last, the many reasons why talented women give up, give in or resign from middle management are being openly discussed in our Boardrooms. My wish for my girls are that real changes will materialise as more women demand their rights and shape the politics of the organisations they so ably serve.

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Aardvark Marketing Consultants | free business support for Worcestershire businesses

Could your business benefit?

Could your business benefit?

Gill Hutchinson of Aardvark Marketing Consultants Ltd has been providing businesses throughout the county with one to one business advice through the Worcestershire Business Accelerator programme. She and the other BizSmart core advisors are looking for more businesses to take part in this free programme in 2018.
“The purpose of the Accelerator programme is to support growing businesses as they scale-up.” says Gill. “Typically, the business will have been trading a couple of years and already have achieved a successful launch but often then get stuck at this stage of growth”. Some of the challenges they encounter will be to increase their sales pipeline, manage cashflow, recruit and train staff and having to design and implement more robust business systems and processes.
That’s where the BizSmart team come in. Unlike many other business coaches or advisors, they are all experienced in starting up and running their own small business, so they bring a practical approach and relevant experience to the business owners they support. There is no ‘one size fits all’ programme, each advisor and business owner have the freedom to prioritise critical issues that are barriers to growth and spend more time on these issues in the 12 hours of one to one sessions. The advisors have different areas of specialism including sales and marketing, exporting, finance and engineering so the programme is tailored around how to best suit their individual needs.
To supplement the 12 hours individual support there is an organised system of peer to peer mentoring which all the participating businesses are encouraged to attend. This grows into a ‘support network’ of like-minded business owners who can share ideas with each other, helping solve problems as they arise in the future. Other free resources include weekly ‘lunch and learn’ webinars on various topics and specialist support from a wider team of associates.
Breda Hadley of Citrus Computing found the help and advice invaluable. She and her team are long-standing SAGE accredited business partners. Their company provide extensive ‘behind the scenes’ work for their customers particularly in making sure data back-up is done daily and running virus checks to keep that data secure. Sharing this information with her contract customers enabled Citrus to increase their pricing (and profitability) without losing a single customer for the 2018 year. Citrus customers valued the quality of support and peace of mind about business continuity should a viral attack happen to them.
Perrigo Consultants, a 5-year-old tax and accountancy business had a challenge with recruiting the right staff to support their growth ambitions. The business had outgrown their original business plan and was starting to recruit people. The business now has seven staff, including Dave Perrigo and his wife, and this gives them a lot more scope to spend time on business development activities. Clients benefit from a streamlined back office where everything is taken care of efficiently. Dave commented “Working with BizSmart makes you accountable and gives you guidance in problem areas. The quarterly goal setting keeps you on track – it’s amazing how fast three months go. I’d say it’s like having a coach for sports and fitness. It can be a lonely place, running a business, and having a strategic vision helps with motivation. It stops you being too busy to look at the business.”
Evesham-based Areca Design have benefited from 2 programmes and from receiving grant funding, enabling MD Mick Hurst to diversify the business into more profitable products including the use of innovative technology and mobile apps. His 8 1/2 year old business has successfully grown from a one-man start-up and now employs ten members of staff.

To get your business onto the programme or to find out more, please contact gill@aardvarkmarketing or visit the BizSmart website www.biz-smart.co.uk

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Aardvark Marketing Consultants | How to imporve your digital marketing with Google analytics

How to improve your digital marketing with Google Analytics – Webinar

How to improve your digital marketing with Google Analytics – Webinar

Are you making the most of Google Analytics? How do you know whether your marketing is working if you don’t track?

Gill Hutchinson explains how to devise your own website ‘Dashboard’ of key performance indicators using analytics. This will allow you to check that your digital marketing is working well and to refine and improve your performance over time.

When we’re working with our clients on digital marketing, we always track their progress in Google Analytics. It’s the simplest, easiest and most widely used free tool for website monitoring.

Make sure whoever builds your website sets up the analytics tracking code onto each page so it can be activated. You can then log into your data anytime. If you had your website built a while ago then don’t worry, it’s easy to get your developer to add the code into your website.

We set up Excel spreadsheets for all of our clients turning their analytics data into graphs. This also enables us to track the client’s return on investment and means that as we try new things we can see what impact they’re having.

It’s important to have a plan, to measure what happens and to monitor it. Then you can review what you’ve achieved and create your next plan with those previous results in mind.

The Business Accelerator and other grant funding can be used to work in improving your marketing strategy, planning, implementation and measurement systems. So if this is something you need to do, then it’s worth talking to the Business Accelerator team.

What can Google Analytics do?

Google Analytics gives you data that can be used to track visitors and also show you how they behave when they’re on your website pages. Do they move around, spending time on lots of different pages, or do they visit one or two pages before leaving?

It’s important to look at trends as well as the absolute data. You should review trends over time. Check at least once a month at first and then once you know the ‘steady state’ situation, this can become a quarterly exercise.There is one exception to this – if you’re using Pay per Click advertising then this should usually be monitored daily.

What should be on your dashboard? You should track the same things we track for our clients, so that’s:

  • Quantity – how many visitors?
  • Quality – are they ‘good quality’ visits?
  • Content – what are your visitors looking at?

Useful things to look at include whether people are looking at your website on a phone or a computer, as this is vital to know when you’re planning your website.

All websites should be mobile friendly now, but if you know that a large proportion of your visitors are on their mobile, then this will encourage you to make your website mobile friendly sooner rather than later.

Use the Audience Overview screen and track for the last month. You’ll be able to see the number of users (people who’ve visited your website), the number of pages they viewed and also see average time on your website per visitor, the bounce rate and how many were new visitors or returning visitors.

It’s vital to track this, as you can’t possibly know whether your digital marketing is having an impact unless you monitor it.

To understand this topic in more detail and hear more about the strategies Gill uses  Click here to listen to her webinar

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Aardvark Marketing Consultants | How to join the dots between sales and marketing

How to join the dots between Sales and Marketing – webinar

How to join the dots between Sales and Marketing – webinar

 The processes of sales and marketing can often overlap and it’s not always clear where different parts of the sales and marketing process fall. Who is responsible for each part of the  process?

It helps to define exactly what marketing is and how it relates to “suspects” , “prospects” and customers.

In this webinar  Gill Hutchinson from Aardvark Marketing  looks at the difference between the two disciplines and where one part of the process ends and the other begins. We also look at the systems that need to be put in place at each stage.

Listen to the webinar by clicking here

 

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Aardvark Marketing Consultants | Frustrated with poor marketing results?

“Marketing doesn’t work”

“Marketing doesn’t work”

We’re used to hearing from frustrated business owners about marketing. They may say “it’s just a waste of money”, “I’m not sure what works and what doesn’t” or ” I keep being sold ‘silver bullets’ that don’t deliver”. If your marketing activity isn’t generating enough quality leads to drive your business in the direction you want, or at the speed that you want to get there, help is at hand from the experts at Aardvark Marketing.

It’s not just the lack of tangible marketing results that annoys business owners. Most are too busy to find the time to implement decent quality marketing on a regular, consistent basis. This means marketing is ‘fitted in’ around the other needs of the business, typically delivering products or services, selling, finances, IT or people issues. Because marketing is never as urgent as these issues, it tends to get done on the infrequent occasions when there is an unexpected lull in other business activity.  Aardvark believe marketing success comes when you stick to the 2 C’s in Success – consistent and continuous marketing.

There are usually 2 routes a business owner will take to fix their marketing frustration. Option 1 is  to hire a junior and option 2 is to pay an agency. Let’s look at both choices in more detail.

Option 1.

Hire a junior marketing executive who may understand more about digital marketing and social media but who struggles to set the marketing direction because they’ve not had enough (if any) experience of marketing and business strategy. This option means that more gets done and the company looks ’busier’. The website pages get a review, a new brochure is produced and the number of connections and posts on social platforms increase. However, often this doesn’t result in the tangible increase in sales that the business owner expected for the increased payroll costs incurred. There is never any shortage of activities to spend marketing time and money on – picking the right ones is the tricky bit!

Option 2.

Option 2 is to pay a marketing agency to take away the day to day hassle of running your marketing activity and hope that fixes the problem. Again, new campaigns will be implemented but there is often a lack of accountability and sales revenues do not always improve as fast as the marketing spend.  At Aardvark we’re advocates of avoiding splashing the cash.

So is there an option 3?

Here at Aardvark we’ve had years of experience working with small business owners and managers and understand the need to get more bang for your marketing buck. We’ve come up with a third solution – our outsourced Marketing Manager. Here’s our commitment to customers:

  • Unlike a marketing agency, we’re ‘on your side’ and an integral part of your team
  • We’ll work with you to set the right marketing strategy
  • We’ll implement it effectively (on time and on budget)
  • We’ll measure and monitor results and explain these to you at our regular report meetings
  • We’ll agree exactly what we will do and what results you will get for the next 3 months
  • We do all the project management to reduce your workload
  • We ask only for a 3 month commitment with no nasty long term contracts
  • We’re flexible, affordable (packages start at £300 per month) and we’ll improve your marketing to generate more, better quality sales leads.

With the Aardvark Marketing Manager option, you’ll see real change – more leads, sales and positive ROI within 6 months.For a confidential chat about addressing your marketing challenges, please contact Gill Hutchinson at Aardvark Marketing on 0121 222 5743 or email gill@aaardvarkmarketing.co.uk.

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Aardvark Marketing Consultants | Enterprise Advisor helps develop future talent

Aardvark Enterprise Advisor helps develop future talent

Aardvark Enterprise Advisor helps develop future talent

Gill Hutchinson of Aardvark Marketing Consultants Ltd has taken on a new role providing support for Woodrush High School in developing more effective links with local businesses as their designated Enterprise Advisor. Gill is joining a successful team of 40 local business leaders in Worcestershire as the LEP are the first in the country to have every school engaged in the programme.

The Enterprise Advisors are part of local networks deigned to build stronger links between schools, colleges and local business. In Worcestershire, the scheme is being delivered by the local Enterprise Partnership (LEP) and Worcestershire County Council. Their aim is to bring local businesses together to support schools as they develop their whole school careers strategy and, ultimately, support the development of Worcestershire’s future workforce.

For Woodrush school, there is an existing programme of careers advice and events, where students are encouraged to find out more about the world of work and different options after leaving school. These include many new apprenticeship schemes or further education at University. By inviting closer links with businesses, the students can increase their knowledge about the many opportunities available to them and business people can get involved with activities such as career talks and offering practice or mock job interviews.

Gill Hutchinson says “This new partnership programme provides a structure and better resources for all the county schools to deliver careers education. As a former teacher, I know how much students appreciate visitors and how they can benefit from learning from people with diverse backgrounds and experience. Doing a practice interview is a very valuable experience for many students who find the process of job application daunting, and they gain confidence as a result.” Woodrush High School make the process of doing an interview easy and even provide prompt list of questions to get you started.

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Aardvark Marketing Consultants | MRE provide retail therapy for third sector

MRE provide retail therapy for third sector

MRE provide retail therapy for third sector

Midwest Rural Enterprise (MRE), specialists in providing management support and training for third sector organisations, have launch of a new service to improve income streams from retailing for charities and third sector organisations.

Sue Fry, Director at MRE says “Local charities are seeing an increase in demand for their services at a time when the overall economic climate is becoming harder. The traditional ways of funding for charities, including winning tenders for providing local authority services, is becoming increasingly difficult and so many charities are having to dip into their reserves to continue to provide their much-needed services.”

“MRE directors and associates act as ‘critical friends’ for our customers “says Gill Hutchinson, a co-director “ We are very experienced in helping these organisations develop by  thinking about the wider opportunities for fundraising, which can include charging for some services, traditional fundraising and income generated from charity shops. Working with MRE and using the latest ideas, techniques and methodologies provides sustainable growth across the organisation. Our ethos  to provide personal and professional development for all the staff means they grow in confidence as a result”.

As a not for profit organisation itself, the directors at MRE are very aware of the challenges in this sector and so we have expanded to provide help to increase returns from existing retail outlets or to start retailing for the first time. Jim Smith at the Worcester Association of Carers recommends a retail review as a first step, “MRE’s Retail Review has been invaluable to our commercial ambitions with their prompt and detailed report of key issues, observations and recommendations, all achieved with diplomacy and professionalism”. These reviews dovetail well with our existing provision of evaluation of charitable projects, helping charities prove design and implement systems that calculate their social return on investment and our overall business advice

Charity CEO’s and Trustees are welcome to contact MRE for a confidential discussion, simply contact Gill Hutchinson or  email Sue Fry on suef@unlocking-enterprise.org.uk

 

About MRE

MRE Unlocking Enterprise is a community interest company offering ethical businesses across sectors support, advice, development and practical services in starting, running and building their business.

We have a happy and diverse team who bring a vast range of skills and experience and enjoy working with each other and our clients to make things work more effectively, Working across the West Midlands the range of our work and experience and observations of seeing how others work brings a rich resource to our clients.

Our vision is a society in which there is a strong social enterprise community, based on genuine, ethical principles.

We work towards our vision by creating a supportive network of social enterprises in Hereford, Worcester, Shropshire and the West Midlands, which can be replicated across the UK, by:-

Acting as a source of expert enterprise knowledge and experience to ethical organisations across the sectors

Providing high quality enterprise advice and support at every stage of the business process

Training, coaching and mentoring ethical organisations and individuals to the highest standards

Offering ‘back-room’ services to assist with the day-to-day running of social businesses

Providing initial consultations and mentoring sessions to ethical organisations on a pro-bono basis

Acting as the voice of ethical, social and community organisations at a national and local level.

We offer innovative and flexible support tailored to your business goals and community of interest.

We work with you at individual stages or throughout the life of your business, whenever you need us. We’re all experienced in business – so we know how to help.

MRE Unlocking Enterprise is a trading style of Midwest Rural Enterprise CIC Registered Office:   Midwest Rural Enterprise CIC, 34 Redcliffe Street, Worcester WR3 7AP. Registered in England and Wales No. 5943502

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