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Aardvark Marketing Consultants | BetaDen Cohort 3 showcase invitation

Invitation to Betaden showcase on 18th March

Invitation to Betaden showcase on 18th March






The eight entrepreneurs in  Cohort 3 finish their nine-month accelerator programme for early stage technology businesses. You’re invited to share their success at this virtual event on Thursday, 18th March. The founders are pitching  for a variety of support, including future investment,  industry customers and development opportunities. The live stream will showcase innovation in action through seven minute pitch decks followed by a live and interactive Q&A at the end of the presentations. You are cordially invited to take part, simply click on the link below to reserve your place.

Book your place here

The businesses taking part are offering exciting new solutions in the following specialisms: Blockchain, PropTech, Drone Technology, App Technologies, Health Tech, Fintech and Software debugging solutions.

Each business has has an exciting 9 months at BetaDen, developing their  products and services and making the most of new commercial opportunities. Their enormous progress is testament to all their hard work and commitment during a time of unprecedented business disruption.

BetaDen is based at Malvern Hills Science Park, Successful participants on the next cohort start in March and will enjoy a programme of support worth around £50,000 including 30 hours of access to Worcestershire’s 5G test bed.

Gill Hutchinson of Aardvark Marketing is the specialist Technology Marketing Mentor on the BetaDen program.

Aardvark Marketing Consultants | BetaDen cohort 3 showcase

Aardvark Marketing Consultants | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor

The third cohort are being welcomed into Worcestershire’s specialist Technology business accelerator, BetaDen, based at the Malvern Hills Science Park. Amongst the new mentors appointed will be Gill Hutchinson of Aardvark Marketing. Her brief is to provide support as a Technology Marketing specialist.

Aardvark Marketing | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor






Gill has wide experience of working with tech start-ups having recently clocked up 3 years coaching in the Nat West Entrepreneur Accelerator in Birmingham. In Worcestershire she has coached and mentored entrepreneurs on the Women2Web and the Worcestershire Accelerator programs and  many businesses through the Manufacturing Growth and Growth Accelerator schemes.

“I’m very much looking forward to working with these exciting new entrepreneurs, which are a mixture of small technology and start-up businesses” says Gill.  “The products and services are all developing exciting new uses of Artificial Intelligence and innovative software applications, which mean a variety of marketing challenges to be overcome for them to be successful”.

BetaDen applicants must get through a rigorous selection process to attain a place on the 9-month program, with over 100 entries made for this intake of just 8 coveted places. Linda Smith, Founder and CEO of BetaDen said: “We were thrilled with the quality and aspiration of applicants that applied to join our third Cohort program. It was clear when sifting through the applications that Worcestershire’s network is fast becoming a hotbed for emerging technology talent.”

Aardvark Marketing Consultants Ltd | Gill Hutchinson from Aardvark Marketing appointed BetaDen Mentor





The arrangements at BetaDen have had to undergo some alterations to make the site Covid-19 secure, however the start of the program hasn’t been delayed and both businesses and mentors are keen to get started.

If your business could benefit from specialist marketing support call Aardvark Marketing on 01905 885 285 or contact us .