Tag Archives: marketing challenges

So what are the 5 challenges?

So what are the 5 challenges?

In our last blog we spoke about the research done by Frost and Sullivan that showed that all businesses faced the same 5 challenges with their marketing. But what are these challenges?

The first is proposition, which basically means that you are struggling to effectively convey to your customers what you do and how you offer them value for their purchase. You can improve this by working on your communication, and clearly demonstrate to your customers why they should come to you, over your competitors. If you are not sure where to start, begin by writing down everything you offer.

The second is delivering sales-ready leads. This is important as it will prevent you wasting time on leads who were never going to buy, who were using you to gain some traction over their current supplier, or who were only ever going to choose on price. Having good process that delivers quality leads will help to increase the success of your sales pipeline.

Creating good quality content is vital to engage potential customers, and show yourself as an authority in your marketplace. The content required for different mediums will vary, and will need to be created according to the market and the way that is it presented. People tend to view creating content as time-consuming, so that it get pushed to the back of the pile.

Measuring your marketing is important. Unless you measure and monitor it is hard to work out what is working and what is not working. Furthermore, what you measure makes all the difference. Simply measuring Facebook likes, or website visits won’t give you an understanding of the engagement levels of your potential customers.

And finally, sales teams being skeptical of marketing. Many business owners struggle to get their sales teams to use the marketing materials, or to work with the marketing team. But good marketing, will deliver a good flow of warm leads to the sales team, enabling them to command a good conversion rate to customers.

If any of the above points sound familiar, give us call on 0121 222 5743 and arrange your meeting today.

To learn more about the challenges facing businesses watch the video below.

Please follow and like us:

We are all in the same boat

We are all in the same boat

One of the things that we hear when we discuss marketing with different people, from different industries is this: “but you don’t know anything about my industry.” This may very well be true, though we have worked across an impressive range of industries over the year. But the real answer to this is it doesn’t matter.

Frost and Sullivan, the well-known and respected research agency, produced a global report in 2015 which found that no matter what your business was like, large or small, local, national or international, profit or charitable, every business had basically the same 5 challenges with their marketing. Our problems, which we tend to be quite possessive of, it turns out are universal.

This actually works in our favour. Because we know that all businesses face the same challenges, we know where to start with their marketing problems. We understand what is required to meet the challenges head on, and how to implement changes that will ensure that these challenges are being met. If the challenges were unique to each business, we would not be able to tackle problems using our tried and tested marketing methods, which we know to be successful on a range of diverse businesses. We can use the knowledge we have gained from different industries and apply it to your industry, all because of the universal nature of our marketing challenges.

If you are struggling with your marketing, take a look a our marketing manager service. This provides you with outsourced marketing delivered by knowledgeable professionals, so that you can be confident that your marketing is being carried out regularly and consistently. We measure and monitor your marketing, so that we can hone your marketing to suit you.

If you would like to learn more about marketing manager, why not contact us today to arrange your meeting? Call us now on 0121 222 5743

Or to learn more about the universal challenges facing us, watch the video below.

Please follow and like us: