Tag Archives: messaging

Delivering a great multi-touch campaign

Delivering a great multi-touch campaign

A multi-touch campaign requires thought. In reality everything requires thought, but sometimes when we are busy it is all too easy to simply think “that’ll do.” Going too far the other way doesn’t work either. Getting stuck in the “it has to be perfect” mentality can cause paralysis.

The advantage about working with us, is that we have a good process for ensuring that the touches are designed, created and implemented to a high standard in the required time frame. As we are not involved in the day-to-day operation of your business, we don’t get dragged into firefighting. This means that you can be confident that your marketing will continue regardless of what is happening internally.

A multi-touch program relies on a consistent delivery of the marketing message through a variety of channels at regular intervals. When we work with companies the content will be very different, as each business has it own relevant content that is specific for that industry and marketplace. But the process we follow will be the same, the format for delivering the marketing program will follow a system that we know works.

If you are finding it difficult to deliver regular marketing that conveys the correct message to the right people, why not talk to us? Outsourcing your marketing provides you with high quality marketing without the expense of having to run a marketing department in your business. You can pay for the amount of marketing that you need, rather than having to pay salaries, with all their associated costs.

If you are interested in outsourcing your marketing, why not take a look at our marketing manager service? Or simply book a no-obligation meeting to discuss your business with us.

To learn more about multi-touch marketing take a look at the video below?

Are you sending the right message?

Are you sending the right message?

If you are going to the effort of designing, producing and implementing a multi-touch program, it is vital that the content of the touches is good. There is no point producing a whole touch program that solely says how great we are! Good content is essential to ensure that not only are you communicating with people, but that you are communicating the right message.

Your communication with your prospects needs to be about them, their problems, their pain. They need to feel that you understand them, and good content can do just that. As a basic rule only 25% of your communication should be about you. This could be a piece of PR around an award, a flyer showing what you offer, but only 25%.

The rest of your content needs to be about your prospect. This can be 50% solely about them and their pain points, and 25% showing relevant industry items, so that they can see that you understand the complexities of their industry.

Good content will build around the pain points that your prospect faces, and will show empathy for their difficulties as well as solutions and benefits. Whenever we create content, we need to make sure that we have these points firmly in our mind. Relationships are built on trust, and part of the job of good content is to build trust between you and your prospect, so that they will become a client. We trust people who understand us and our problems, so make sure that your marketing invokes trust in people.

If you would like help with delivering the right message to your prospects, we can help. With our marketing manager system you can outsource your marketing to us, so that we can design, create and implement your marketing, leaving you free to manage your clients. To arrange a meeting call us today on 01905 885 285.

To learn more multi-touch marketing, watch the video below.