Tag Archives: Outsourcing

Are you following a hope strategy?

Are you following a hope strategy?

Do you know where your leads and sales are coming from? Can you predict sales for the following month or quarter? Or are you simply following a hope strategy? This is where you hope that leads will come in, based on your loose assortment of marketing activities.

Lots of people feel unsatisfied by marketing. They believe it doesn’t work, or it is expensive, or they can’t tell if it is working. Some marketing professionals are guilty of exacerbating this view by their tendency to oversell. How many times have you heard: “you just need to do this one thing and your sales will fly!”

Marketing does work, but not overnight, and there is no silver bullet, no magic formula. Good marketing is consistently delivered and regularly monitored so that you can see what works and what doesn’t. Unless you analyse the results of what you have done, you cannot work out what is working and what is not.

Once you are measuring where your leads and sales are coming from, you then can stop the marketing activities that aren’t producing you any results. Obviously this process takes time, you need time to see what is happening and track the results, but then you will be able to concentrate your activities in the areas where you are having the best results. This will make your marketing become an investment rather than a waste.

But you cannot refine your marketing program unless you are measuring and monitoring the results. Only then can you begin to build a strong marketing campaign based on the unique needs of your business.

If you are struggling to design, implement and monitor your marketing campaign, why not outsource your marketing? With our Marketing Manager program, you will have an experienced marketing professional working with you to ensure that your marketing relies on more than just hope.

To book your meeting, call us today on 01905 885 285

Or to learn more about measuring your marketing click below to watch the video.

How does outsourcing help?

How does outsourcing help?

You probably already outsource, many people do. Maybe you use a bookkeeper, who you simply pay for the hours of work that they do. You don’t need to worry about their tax, or their holidays, or whether you need to upgrade their computer system. You can just hand over the work and not worry. They can deal with the complexities of their tax system, and sort out the problem with their computer crashing. You just pay them either by the hour, or by the job, whatever deal you have agreed upon. Outsourcing is excellent.

Bookkeeping is the obvious example of outsourcing, but marketing works very well as an outsourced service. Outsourcing your marketing ensures that your marketing program is delivered consistently and coherently and is not affected by any internal issues. If you have your marketing done in-house, you are more at risk of the feast and famine cycle.

As you become busy, you need to spend more time fulfilling orders, so you stop marketing, because you need that time to be spent on fulfillment. Gradually your sales pipeline dries up and then, panicking, you launch back into marketing, and the sales build up again, and so it goes on. This cycle is unproductive, and stressful for all involved.

If you have outsourced your marketing, your program will continue to be delivered consistently, giving you a steady flow through your sales pipeline. This will help to prevent the feast and famine cycle and will leave you able to concentrate on delivering a great service to your customers, in a more measured and less fraught manner.

If you would like to discuss outsourcing your marketing, contact us today on 01905 885 285 to arrange your meeting.

To learn more about the feast and famine cycle, please click to watch the video below.

Genuine seasonality

Genuine seasonality

There is a difference between a business that experiences genuine seasonality and one that is stuck in a feast and famine cycle. Though the problems caused by the cyclical pattern are the same, one is unavoidable and the other can be altered.

Genuine seasonality applies to businesses such as an ice cream seller. In this business you know that you will sell more ice creams in the summer than the winter, and therefore you organise your cash flow accordingly. There is little you can do about this, other than finding something else to sell during the winter – hot chocolate?

However the feast famine cycle can be broken, and evened out. The feast famine cycle occurs as follows. You want to increase your sales, so you increase your marketing which in turn increases your sales. Suddenly you are too busy, so you stop marketing, and concentrate on fulfilling the orders that you have generated. Suddenly you realise that your order book for the months ahead is empty, so you quickly do some marketing to boost your sales…and so the whole cycle begins again.

This is a surprisingly common trap for people to fall into. It can be prevented by setting up an on-going consistent marketing program which will deliver a steady flow of good prospects into your sales funnel. Often outsourcing your marketing can be beneficial as this ensures that the marketing is done on time, and on budget, regardless of what is going on in-house. A marketing program can be turned up or down according to your requirements, increasing or decreasing the quantity of leads it provides.

If you would like to outsource your marketing, why not arrange a meeting to discuss our marketing manager program? Call us to book your meeting today on 01905 885 285

If you would like to learn more about feast and famine cycles please watch the video below.

Aardvark marketing Consultants Ltd | Outsourcing

Outsourcing is the Key to Better Efficiency

Outsourcing is the Key to Better Efficiency

Regardless of what many would have you believe, most people aren’t very good at multitasking. Many people claim to be able to multitask, but in truth they’re fooling themselves. When you take on too many tasks they either don’t get done, or corners get cut in an attempt to get everything done.

Buddhists believe you should concentrate all your efforts on one task and become great at it. You will do it better than everyone else. It doesn’t matter what the task is or how small. Just do your best to get it done using all of your efforts.

So how can you utilise this Buddhist philosophy in your business? You must start by identifying the things that you are good at and doing them is the best use of your time.

A good place to start is to implement the Pareto Principle. Wilfredo pareto talks about the ‘vital few’ and the ‘trivial many’. Known as the 80/20 rule, it states that 20% of your tasks or the vital few, will generate 80% of your results. The 20% being the tasks that you should be concentrating on. But what happens to the other 80% of tasks, or the trivial many, they still have to be done.

The answer is to outsource some of your 80%. Outsourcing has exploded onto the scene in the past decade and is a great way to leverage your time. You can get multiple tasks completed in a fraction of the time and depending on the quality of the outsourcers, it will be done correctly.
The good news is you can be selective on who you choose for your outsourcing. If one doesn’t work out, you simply ask them to correct their mistakes, or you don’t use them again. When you find a great team of outsourcers, you become an unstoppable force.

More companies are adopting the approach of outsourcing. Many companies are outsourcing entire departments where this makes sense. Why fund a credit department when there is a company that can do it for you? The same is true for payroll, IT, marketing and a host of other company functions. You don’t worry about salaries or benefits when you do this. You simply pay a fee for services based on your agreement with them. Depending on the size of your company and the services that you are outsourcing, you can save a significant amount of money when you do this.

Some companies are even allowing their employees to outsource portions of their duties, where it makes sense to do this. For instance, web programmers are not typically known to be good designers. The company either doesn’t have a graphic design department or the group is booked solid with work for other groups. Outsourcing the design can solve this dilemma and give the project the right look and feel.

Of course, you will need to manage the outsourcers, and that often includes getting the specifications right for what you want to be accomplished. But, this is a skill like any other and is something you will get better with over time.

If you’d like to save time and money you can outsource your marketing to an experienced Aardvark Marketing Director or Aardvark Marketing Manager.  Contact us for a confidential chat on 01905 885 285 or email us here.

Our guest blogger, Mike Gardner, aka The Time Doctor was a writer, speaker, and business coach on all aspects of Time Management and Productivity.  Sadly he recently passed away but we are keeping this blog in his memory and supporting the British Heart Foundation, the charity he was such a super ambassador for.  He helped many small business owners, entrepreneurs and independent professionals to be incredibly productive, whilst balancing their business and family commitments in a way that enables them to feel fulfilled and guilt-free. On a personal level he was always supportive and great company and we’ll miss him.