All relationships go through phases and the relationships we have in our sales process are no different. Like all relationships these go through good and bad times, but as long we continue communicating and being clear about what we both need, our relationships will flourish.
The beginning of our sales process is a little like dating, we are in the getting to know each other process. We are building trust, exchanging information, we keep up an on-going contact as we build our relationship together.
After a while, the time is right, and down we go on one knee, for the engagement. This is the where the actual sale takes place. It shouldn’t be a long or hard process if your dating has gone well. You shouldn’t still be having to sell yourself when you are down on bended knee, you should be fairly confident they are going to say yes!
And they lived happily ever after…So ends all great fairy tales, but happily ever after requires work. Don’t win your customer and then forget to look after them. Don’t be so relieved the girl said yes, that you forget to carry on being nice and kind. Maintaining customers is always cheaper then finding new ones, make sure you continue to give them a reason to stay with you. Don’t behave in such a way that you make them leave. Good customer service will always help your retention.
If you are struggling with any part of this process, we can help. Good marketing will ensure that you build good relationships with your clients, making sure that your message and communication is clear and that you are building relationships that will last. We can design and deliver tailor-made marketing packages for you, take a look at our marketing manager service. Or pick up the phone today and call us on 0121 222 5743
Take a look at the video below to learn more about how relationships change throughout your sales process.