The third cohort are being welcomed into Worcestershire’s specialist Technology business accelerator, BetaDen, based at the Malvern Hills Science Park. Amongst the new mentors appointed will be Gill Hutchinson of Aardvark Marketing. Her brief is to provide support as a Technology Marketing specialist.
Gill has wide experience of working with tech start-ups having recently clocked up 3 years coaching in the Nat West Entrepreneur Accelerator in Birmingham. In Worcestershire she has coached and mentored entrepreneurs on the Women2Web and the Worcestershire Accelerator programs and many businesses through the Manufacturing Growth and Growth Accelerator schemes.
“I’m very much looking forward to working with these exciting new entrepreneurs, which are a mixture of small technology and start-up businesses” says Gill. “The products and services are all developing exciting new uses of Artificial Intelligence and innovative software applications, which mean a variety of marketing challenges to be overcome for them to be successful”.
BetaDen applicants must get through a rigorous selection process to attain a place on the 9-month program, with over 100 entries made for this intake of just 8 coveted places. Linda Smith, Founder and CEO of BetaDen said: “We were thrilled with the quality and aspiration of applicants that applied to join our third Cohort program. It was clear when sifting through the applications that Worcestershire’s network is fast becoming a hotbed for emerging technology talent.”
The arrangements at BetaDen have had to undergo some alterations to make the site Covid-19 secure, however the start of the program hasn’t been delayed and both businesses and mentors are keen to get started.
If your business could benefit from specialist marketing support call Aardvark Marketing on 0121 222 5743 or contact us .