Tag Archives: technology

Aardvark Marketing Consultants | Steatite joins BetaDen as industry partner

Steatite joins BetaDen as an industry expertise partner

Steatite joins BetaDen as an industry expertise partner

Steatite is delighted to announce that it is to work with Worcestershire’s commercial technology accelerator, BetaDen as an industry expertise partner for its fourth cohort of business.

BetaDen is based at Malvern Hills Science Park, midway between Steatite’s computing and communications facilities. Cohort 4 is a nine-month accelerator programme for early stage technology businesses. Successful participants will have access to a programme of support worth around £50,000 including 30 hours of access to Worcestershire’s 5G test bed. The application process is now open and the programme will begin in March 2021.

As a global provider of cutting-edge bespoke technology within the computing, communications and power sectors, Steatite has invaluable expertise and will be providing mentoring support to the cohort 4 members for the duration of the programme. The company is particularly looking forward to helping drive forward emerging technology with a particular focus on edge AI systems, remote monitoring and sensing, image processing, robotic automation, and self-organising sensor networks.

Matthew Richards, Managing Director of Steatite comments: “BetaDen has supported 22 early stage technology businesses to date, helping to develop successful routes to market, creating new jobs, and securing hundreds of thousands of pounds of investment. As BetaDen enters its 3rd year, we are proud to be offering our support and experience as an industry expertise partner for the upcoming cohort 4 programme. The objectives of BetaDen, Steatite, and no doubt the successful cohort 4 participants are aligned. New tech ideas today are tomorrow’s SMEs.”

Linda Smith, founder and CEO of BetaDen, said: “In Steatite, we’re delighted to welcome an industry partner who can offer cohort members the benefit of their unrivalled experience and connections in the field of high-value add manufacturing, in particular computing, secure communication systems and antennas. With our focus on 5G, Industry 4.0, Artificial Intelligence, Internet of Things and Robotics for applications across a range of industrial supply chain markets for Cohort 4, Steatite’s expertise will be invaluable to Cohort members looking to develop their technologies in these areas.”

Aardvark Marketing Consultants | Betaden Cohort 4 applications now open!

Companies interested in applying for BetaDen cohort 4 can visit www.beta-den.co/apply-now/ and most submit their application by Friday 18 December. Short-listed applicants will be invited to interview in early 2021, with successful applicants joining BetaDen in March 2021.

Gill Hutchinson of Aardvark Marketing is the Technology Marketing mentor at Betaden

Aardvark Marketing Consultants | In a race to the bottom who loses?

In a race to the bottom who loses?

In a race to the bottom who loses?

I had the unhappy task today of attending the funeral of my uncle. He died a couple of weeks ago aged 89 and packed a lot into those 89 years. One of the comments made about him was about his attitude to work-life balance.

Now, bear in mind that he retired in the mid-1980s and I’m not sure the phrase had been christened at that point, but he did have a firm view on how he allocated his time and energy between work and family. He was scarily intelligent (he was disappointed if it took more than 10 minutes to complete the Daily Telegraph crossword) and was employed in a senior role in a major insurance company, based in the city of London. He never once missed breakfast with his family, was always home for evening meal with them and “never did one minute of overtime, never took a work call out of hours and took two holidays every year where work was never considered.”

Of course, it’s easy to say that was a different time, before email, mobiles phones, the Internet etc. etc.

But all those things were supposed to make life better for us.

And yet this afternoon, I sat with the rest of the congregation during the service and talked to them afterwards and heard great story after story about my uncle in his work, the time he gave to good causes and how much he put in to being a husband, dad and grandfather. I wondered if any of the technological ‘advances’ of the last 30 years would have made him more admired, better remembered or more loved. I don’t think so.

As with most ‘advances’ there are choices about how they are employed, and we are complicit in those choices. If the digital age just means we all work longer, are more stressed, and don’t give our full attention to those who matter most when they need it, just to avoid being left behind, but don’t gain any meaningful advantage then what’s the point? It’s like discounting – driven by fear of missing out, but the only measurable result is reduced profit.

I would love to think that when it’s my turn (hopefully not for a long time) those who attend my funeral would say as many nice things about me as I heard said this afternoon, but I I know the work-life balance stories won’t be as glowing and that doesn’t feel good.

Chris